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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 5 [5 W: |& c& A0 U+ l( c/ S 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的? 项目名称:武汉赫本酒吧 设计单位:深圳市新冶组设计顾问有限公司 主案设计:新冶组设计顾问团队 项目投资:6000 万 项目面积:3000 ㎡ 竣工时间:2018 年 6 月 6 日 How is the functional theme entertainment explosive designed with a monthly turnover of 20 million ? Project name: Hepburn Wuhan Design company: Newera ' Y. V" x0 F. w) D6 ^Project designer: Newera Area: 3000 ㎡ l+ @3 {% r. i1 G( ?Cost:¥60,000,000 6 Y# q' m" j; Y6 r" \1 N4 wCompletion date: June 6th, 2018 科技的发展不仅改变人们的出行方式、时空观念,美学观念随着发生 % r. Q' F' ]1 n8 C; ]4 K巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 7 a7 e1 P( B0 n, e7 _空间,一方面是消费群体尝试全新消费体验,另一方面是娱乐产业投 * R# k/ d3 L% x% T资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 功案例。设计师致力于用科技和人文武装现代娱乐空间,让消费者获 ( i- F" w- d# w8 g: u得与众不同的感官冲击。 2 x( S( D( L5 P9 f T5 tThe development of science and technology not only changes 3 ?* v2 ~1 g$ W4 w: C/ npeople's way of travel, the concept of time and space, but also greatly changes the aesthetic concept. This enables the 9 A- |6 V' q( N1 Q3 ]entertainment industry to achieve transformation and improvement based on the development of science and technology. On the one 7 h. Z3 P3 y. V6 ihand, consumers try new consumption experience; on the other 6 \0 n% _; ?1 Ghand, the commercial value of investors in the entertainment industry is fast fission. Wuhan Hepburn is a successful case in this environment. Designers are committed to arming modern & d; A! ]' {& o$ a8 o5 [entertainment Spaces with technology and humanity, giving consumers a unique sense of & _1 v; a+ i+ N3 L. H3 A; _impact. 武汉赫本酒吧沿用太空站机能风主题设计,在设计前期设计师背 后的逻辑是为投资方的使用让空间利用率达到最高限度,毫无浪费, ' A4 b9 m1 R f6 h1 q由此能带来高效运营。在案例设计过程中,如何将当地文化与未来元 素融合,在科技未来感冰冷坚硬外壳中找到人文温暖,是项目设计师 们需要突破的难点。 6 z( f3 K1 d, u8 N( {Wuhan Hepburn bar is designed with the theme of space station function. The logic behind the designer in the early stage of $ C: j, Z4 l9 W# U. Y+ B! G3 A. `the design is to make the use of space utilization to the maximum " v; P' T) }, A& q# rextent for the investors, without waste, thus bringing efficient , J% \; d5 a/ m' G% |9 d+ B3 E% H% f( Doperation. In the case design process, how to integrate local culture and future elements and find humanistic warmth in the cold and * }9 h7 G5 {" k- d6 I% l" ohard shell of technological future is the difficulty that project / |- b6 s1 s9 y# V( sdesigners need to break through. " v( n% J' ^. R " N) W& Q5 r) w& P0 z3 k 7 I* c' i# s6 ^3 v* l 本案在硬朗的折线条中加入有弧度的曲线,力量中透着柔美。这 些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅,承载 项目未来感的门面,设计师将其打造成太空舱的形态。菱角分明设计 元素,配合流线型的光源线条,让人充满无尽的遐想。顾客仿佛游走 夜里,走在未来,走在异次元。在亦真亦幻中找到本真的自我。 , a: O7 ^. _' T2 t2 u, X0 P, AThis case adds the curve that has radian in the stiff broken line, 9 ]: |5 Q8 P- X- J' F/ K1 z$ O5 ethere is soft beauty in force. These lines connect the past and the / d1 Q B4 Y& I7 N: s3 \ ]future and will lead customers to enter each space from the % @2 h# t# b4 O1 Z$ { e% ^mysterious entrance. The front office, which carries the project's futuristic facade, was built into the shape of the capsule by the 5 n2 _5 T6 H6 K- w$ adesigner. Rhombic clear design element, cooperate streamline light ) N6 g1 c0 W0 e. nsource line, let a person be full of endless daydream. The customer ) K, ^( e1 o$ Vseems to wander through the night, walking in the future, walking in different dimensions. Find the true self in the true self. . O! k: ~+ [+ a @0 ^& c1 a) G9 h* i4 X( B9 V : b# G# ?4 R o% @5 U, ^4 y& J. e 穿过前厅,就是整个项目占比最大的区域——party 区。900 ㎡的 超大空间,人性化的空间设计理念结合无障碍技术,空间通透,视野 . Q; V( Z9 d2 V. C6 w- \. ^/ U开阔,便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 5 B5 C$ P! O @& Y# E" M l& R/ tRaver 到达音乐圣地的彼岸。超大的未来科技感派对空间,人性化的 设计理念体现了无障碍技术。无论你站在那个角度,视野都能轻松贯 彻全场。 ( }" ^1 G) [9 V, M- `Through the front hall, is the largest proportion of the entire . S1 W' n) S, K$ E: r: g; S6 B- `project - the party area. 900 ㎡ large space, the space of $ K/ Q: K0 M+ G, X0 B1 ?) H# R! Hhumanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The $ D9 }4 O) o) l: c( w2 q" hrounded Angle sets off the illusion of time travel. Leading Raver to ; ?( y. U, R9 g: z6 G9 ~( C9 tthe shores of the holy land of music. Huge futuristic science and technology party space, humanized design concept reflects barrier-free technology. No matter where you stand, you can easily see through the whole room. ( g" Y; c i$ Z# d/ i! r6 ?硬件方面,占比率高达 60%的巨型 9K 分辨率 LED 屏幕,IMAX 级视觉效果水准,搭配众多灯光矩阵,体验前所未有的声、光、电完 美结合的全感官 360°立体环绕,让整体空间犹如未来世界一般,使 消费者们在体验中永远不知道下一秒这个空间会变成什么样。 In the hardware, a giant 9K resolution LED screen with a ratio of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and technology space brought The scene of the extraordinary, the + i$ W, c3 |, p, E/ C* dfuture of the world presents scenes within + {, a2 C7 b8 F4 |9 T' treach. + v, J9 I: W7 w+ G) p: z$ t D9 w( I- |. z2 H V * o7 ?5 U" b' [6 P 抓住年轻人等于抓住未来市场,赫本沿用机能风科技娱乐主题准 7 `3 ^6 v# i) o确把握年轻市场,从消费者到行业领域都占据最前端。新冶在前期案 " p2 C3 o; E, N" x# j例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 ( x8 k4 F7 J6 Y2 h2 T1 C' @/ ?—运营—体验”的闭环系统输出,配合全新的感官设计,必将引领娱 " u& d: f! F# B. k6 a+ X乐产业的最新潮流。 ; w& I9 B$ f* `0 ?% ECapturing youngest genration is tantamount to capturing the 4 f! r; `0 T! vfuture market. Hepburn accurately grasps the young market with the theme of functional wind, technology and entertainment, taking - V* |! f, R2 R- Z* Hthe leading position from consumers to the industry. On the basis of 6 W- d* d: ?/ z/ j& q; Q, g, rthe previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the - f4 N! ^. u7 m3 G8 mlatest trend of the entertainment industry. " ]) `3 k5 e4 _: i0 A6 i4 ^' n. C4 M5 `) L$ g ! v* b# l6 [+ Q, K" \ 更多新冶组作品请关注公众号: |
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有点像是王者荣耀比赛的地方。