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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 8 W$ X- p- l: Y" t. R 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的? 3 E; o5 T, r. m1 |+ ]" Z4 i J. ^+ T) L' [' e 项目名称:武汉赫本酒吧 设计单位:深圳市新冶组设计顾问有限公司 主案设计:新冶组设计顾问团队 项目投资:6000 万 项目面积:3000 ㎡ 竣工时间:2018 年 6 月 6 日 How is the functional theme entertainment ( d. B( \" o* u2 iexplosive designed with a monthly turnover ; r+ R8 r: h4 r' J& Lof 20 million ? % H g9 B$ k- J" Y/ QProject name: Hepburn Wuhan Design company: Newera Project designer: Newera Area: 3000 ㎡ Cost:¥60,000,000 Completion date: June 6th, 2018 : o S; \! S0 m# V2 z 科技的发展不仅改变人们的出行方式、时空观念,美学观念随着发生 % D3 f+ H! k* V9 i) Y0 s! ]( v巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 4 [6 D2 d/ J& [4 R* [空间,一方面是消费群体尝试全新消费体验,另一方面是娱乐产业投 / M! o/ A' {. D [# _: x9 s资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 ; M) l: h& l% W/ a8 P功案例。设计师致力于用科技和人文武装现代娱乐空间,让消费者获 q* ]1 `& t0 J( e, b得与众不同的感官冲击。 The development of science and technology not only changes ; P5 u w" v( [. z6 p. U y" vpeople's way of travel, the concept of time and space, but also 4 J% R) _6 M- [( |( o1 |greatly changes the aesthetic concept. This enables the , c: Y5 [/ w+ [) I: ^5 S5 ^. u, \& Nentertainment industry to achieve transformation and improvement & ?+ z2 @/ y3 { bbased on the development of science and technology. On the one hand, consumers try new consumption experience; on the other - G5 s8 y9 V5 M1 ^hand, the commercial value of investors in the entertainment industry is fast fission. Wuhan Hepburn is a successful case in this 5 G! H* ^+ B( n# s6 k0 {environment. Designers are committed to arming modern entertainment Spaces with technology and humanity, giving 9 s) b) w+ y5 Cconsumers a unique sense of : o! q' y4 `6 T. m/ d9 Ximpact. 4 X0 f+ V& R9 f$ r3 L8 q/ x 武汉赫本酒吧沿用太空站机能风主题设计,在设计前期设计师背 ) T+ D5 X% [+ Q: q3 u! |) J/ p( h, Z后的逻辑是为投资方的使用让空间利用率达到最高限度,毫无浪费, 由此能带来高效运营。在案例设计过程中,如何将当地文化与未来元 " G }& m& s/ ?( I素融合,在科技未来感冰冷坚硬外壳中找到人文温暖,是项目设计师 , e9 v) U9 @" b们需要突破的难点。 3 b- J7 r, G- d& FWuhan Hepburn bar is designed with the theme of space station function. The logic behind the designer in the early stage of 8 o- N$ C1 w% p( b' xthe design is to make the use of space utilization to the maximum extent for the investors, without waste, thus bringing efficient 6 U- i5 A/ [- roperation. In the case design process, how to integrate local culture and future elements and find humanistic warmth in the cold and ) M6 H: z$ a6 r) Bhard shell of technological future is the difficulty that project designers need to break 6 _, R' h: L! ?) r- h. Othrough. 9 u% v+ v" |5 @9 i) W4 U; l7 {" ]8 r/ k5 v7 v 本案在硬朗的折线条中加入有弧度的曲线,力量中透着柔美。这 些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅,承载 项目未来感的门面,设计师将其打造成太空舱的形态。菱角分明设计 元素,配合流线型的光源线条,让人充满无尽的遐想。顾客仿佛游走 夜里,走在未来,走在异次元。在亦真亦幻中找到本真的自我。 This case adds the curve that has radian in the stiff broken line, . Y6 t# }- |5 w* K! T( J& e. Cthere is soft beauty in force. These lines connect the past and the future and will lead customers to enter each space from the 5 e/ ~" _4 ~4 b% l& ` ^6 nmysterious entrance. The front office, which carries the project's futuristic facade, was built into the shape of the capsule by the $ L/ p i6 R0 zdesigner. Rhombic clear design element, cooperate streamline light 4 D# g8 R" k9 w+ y4 `. ~8 hsource line, let a person be full of endless daydream. The customer seems to wander through the night, walking in the future, walking in different dimensions. Find the true self in the true ( a/ S9 \ j5 }- B+ Z2 qself. ' K9 z* o# U: Q; z; @! \) @+ r T; Q. y% Q4 v4 E ) k) e# D" ~5 Y% D" y# _; h/ G 穿过前厅,就是整个项目占比最大的区域——party 区。900 ㎡的 超大空间,人性化的空间设计理念结合无障碍技术,空间通透,视野 7 y+ k' b# ]! w) b4 R; O( x) @$ i开阔,便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间,人性化的 4 l7 u* D( \, ~设计理念体现了无障碍技术。无论你站在那个角度,视野都能轻松贯 9 y6 C: @. O D2 U5 o% s. B+ n6 ~彻全场。 Through the front hall, is the largest proportion of the entire project - the party area. 900 ㎡ large space, the space of ; e6 Z0 {; H7 g; r5 ghumanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The rounded Angle sets off the illusion of time travel. Leading Raver to / n: h7 |5 S, ]/ s0 C6 jthe shores of the holy land of music. Huge futuristic science and $ w1 M' ^/ a! x5 o+ ~/ h3 @# _7 |technology party space, humanized design concept reflects I8 [& z: [2 E; T2 Zbarrier-free technology. No matter where you stand, you can easily - X _5 N" t" {' W: |7 Jsee through the whole room. % m# ?1 u7 d* E6 P ; _ [( k% ?6 m5 n3 x 硬件方面,占比率高达 60%的巨型 9K 分辨率 LED 屏幕,IMAX 级视觉效果水准,搭配众多灯光矩阵,体验前所未有的声、光、电完 $ P# W$ A" h* l8 m$ }4 K2 ^+ {美结合的全感官 360°立体环绕,让整体空间犹如未来世界一般,使 消费者们在体验中永远不知道下一秒这个空间会变成什么样。 In the hardware, a giant 9K resolution LED screen with a ratio of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and / l4 d) e, g) i' z3 {+ jtechnology space brought The scene of the extraordinary, the & B" L1 ?9 V+ n: s9 w8 @future of the world presents scenes within % A8 R: W4 ]% K4 V* m! `- G* f Greach. ' d+ ^: K8 I3 o( F/ S Y 2 D' @: n4 Q5 b' g . `+ f, u8 ]/ `5 c9 B 抓住年轻人等于抓住未来市场,赫本沿用机能风科技娱乐主题准 确把握年轻市场,从消费者到行业领域都占据最前端。新冶在前期案 2 v* u9 a+ S; |( J' b P4 P( ^例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 % |* U. a* h! H. D5 z—运营—体验”的闭环系统输出,配合全新的感官设计,必将引领娱 乐产业的最新潮流。 Capturing youngest genration is tantamount to capturing the future market. Hepburn accurately grasps the young market with / y# y( B$ e' k, ithe theme of functional wind, technology and entertainment, taking the leading position from consumers to the industry. On the basis of 2 g p! O, b1 |7 |. M- q* [the previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop ; A' G1 V# ~- ^& k3 x2 N4 zsystem with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the latest trend of the entertainment industry. ( t; f0 a- l- L$ ~) ?/ u* M6 S更多新冶组作品请关注公众号: 1 n$ e- x) p3 Q- g2 @7 P |
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有点像是王者荣耀比赛的地方。