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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 6 \& ^; J& w& a 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？ 1 F; |: x' U- e) s4 k) R 项目名称：武汉赫本酒吧 设计单位：深圳市新冶组设计顾问有限公司 9 l* b! N3 G* _& C" a$ A主案设计：新冶组设计顾问团队 项目投资：6000 万 项目面积：3000 ㎡ j5 `7 Q6 e0 M竣工时间：2018 年 6 月 6 日 How is the functional theme entertainment explosive designed with a monthly turnover of 20 million ? 7 ?% h/ H1 \9 u2 qProject name: Hepburn Wuhan 7 m8 z7 A& D6 g; F0 {Design company: Newera Project designer: Newera Area: 3000 ㎡ , i+ v# r9 B# @Cost:￥60,000,000 ; @5 r9 G$ d: a6 a9 NCompletion date: June 6th, 2018 , J$ {7 h9 \1 d科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生 $ {& u7 ~' Q. O6 U$ Q巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 6 d4 N. F" _6 l, l1 U7 U7 ]4 U空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投 资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 7 }/ B* a# l# z* T- M" x功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获 . a5 R2 @1 ^, o. A6 X8 V得与众不同的感官冲击。 The development of science and technology not only changes people's way of travel, the concept of time and space, but also ; U# Q* C1 _2 k$ hgreatly changes the aesthetic concept. This enables the " m/ t$ G- N( W6 V0 Bentertainment industry to achieve transformation and improvement based on the development of science and technology. On the one hand, consumers try new consumption experience; on the other hand, the commercial value of investors in the entertainment 7 a5 W, V# _: _8 _industry is fast fission. Wuhan Hepburn is a successful case in this environment. Designers are committed to arming modern entertainment Spaces with technology and humanity, giving consumers a unique sense of - x; t& i2 c3 `7 A; N# Nimpact. 8 m5 S3 f6 v. Z2 ]# x0 a6 Y3 `% D! ?9 }# f8 ^1 v & x0 O; I5 T4 v: [8 ` 武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背 # R8 N, ^. x( _8 j" q+ h% p后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费， 1 i4 y0 W6 I0 J3 }( k+ D0 V3 }由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元 3 M ]+ R @! u9 y( C6 `素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师 ) C" T z, L- J( G( P们需要突破的难点。 9 P$ K; A2 D' A9 jWuhan Hepburn bar is designed with the theme of space # T+ |, ^; r: @" r; Tstation function. The logic behind the designer in the early stage of % c% \+ L1 k1 O3 h1 }8 xthe design is to make the use of space utilization to the maximum " r. Q, y: {! u( _9 D$ _& kextent for the investors, without waste, thus bringing efficient operation. In the case design process, how to integrate local culture : _+ U7 s9 M* Hand future elements and find humanistic warmth in the cold and hard shell of technological future is the difficulty that project $ T+ h& }: X0 _- d( R3 o+ zdesigners need to break # O( i. C) T8 T9 m$ Athrough. 1 C" _! x4 }! c: P# c& P ) l8 K4 N2 J; a. T 本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这 9 |& c& @, ?: `* F0 ^( \% y, {些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载 ) @' O! {: Z( }2 E6 O, d6 ]/ m. v3 A项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计 元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走 / W r5 w: Y6 ~# N# N夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。 This case adds the curve that has radian in the stiff broken line, 0 @) c6 Z: D9 J; x; lthere is soft beauty in force. These lines connect the past and the - z; j( g) N$ r" Sfuture and will lead customers to enter each space from the - {% ]# p+ E# l) mmysterious entrance. The front office, which carries the project's futuristic facade, was built into the shape of the capsule by the 6 w' y" W, ?1 K! i% {, W) d/ A& d. Gdesigner. Rhombic clear design element, cooperate streamline light ! H' j1 N7 ~9 G1 ~# Isource line, let a person be full of endless daydream. The customer seems to wander through the night, walking in the future, walking in 9 b3 s+ J' J4 C) w3 udifferent dimensions. Find the true self in the true $ b' p/ N0 h, C1 ^& @+ I: Qself. ' r1 r- q a- e$ k, \% ]) M* R7 x$ ~7 t 穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的 6 z, }8 x7 \4 \# L超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野 ' j( j" X/ q3 Z! F4 x, W开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 8 {- a3 ]/ T( d: mRaver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的 , }' ^ G' r8 P6 o4 g& A$ @设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯 % _) c( R1 `2 x( b* Q7 d3 r' a彻全场。 * M( N$ b7 e1 D6 `, O: @ vThrough the front hall, is the largest proportion of the entire project - the party area. 900 ㎡ large space, the space of 3 R2 S3 {% @% r5 x5 F: R4 |humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The rounded Angle sets off the illusion of time travel. Leading Raver to ) F7 r$ o, t) Rthe shores of the holy land of music. Huge futuristic science and technology party space, humanized design concept reflects barrier-free technology. No matter where you stand, you can easily ' s! {7 i$ J1 A) V. fsee through the whole 6 A* J2 S% c9 N( Z3 Qroom. 2 R( x( _# [ c! i2 ^; ?, U 硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX 0 z$ c3 d6 O5 P4 q+ [" v级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完 ) o! Y; x2 c7 @7 |9 @2 s6 W美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使 消费者们在体验中永远不知道下一秒这个空间会变成什么样。 ' G5 t) E/ x+ bIn the hardware, a giant 9K resolution LED screen with a ratio of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and technology space brought The scene of the extraordinary, the future of the world presents scenes within 2 u! Y7 q0 {/ X7 S& N8 Dreach. $ a8 s- p% {& \; s, h4 [/ M! e 抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准 确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案 例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 ; G4 i& z8 J* ^; k—运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱 & B8 D" W! ?- v6 x1 h& ?0 S# l乐产业的最新潮流。 Capturing youngest genration is tantamount to capturing the 5 ~5 `2 Y0 s8 k# H5 h) Wfuture market. Hepburn accurately grasps the young market with ! N$ s7 ]/ W9 d: jthe theme of functional wind, technology and entertainment, taking the leading position from consumers to the industry. On the basis of . p9 r( [: ?' m2 |7 t# p- i& Jthe previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the : d/ y/ y6 w7 V1 G$ u3 D, |latest trend of the entertainment industry. & G/ N5 H' q. q" J# |# Z. r 更多新冶组作品请关注公众号： |
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有点像是王者荣耀比赛的地方。