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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 3 q/ Q; h5 {$ y) l 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的? 项目名称:武汉赫本酒吧 设计单位:深圳市新冶组设计顾问有限公司 , G3 A, X2 s, j$ B# T主案设计:新冶组设计顾问团队 6 k' k3 C$ x2 K2 A+ ?7 `, G- B' ~ }项目投资:6000 万 项目面积:3000 ㎡ " H6 m/ U0 M1 u! M! I竣工时间:2018 年 6 月 6 日 How is the functional theme entertainment + n1 R/ G4 y# k: dexplosive designed with a monthly turnover of 20 million ? + W6 o; x) V; J- d7 HProject name: Hepburn Wuhan Design company: Newera Project designer: Newera - Y4 ]; ?- o3 m' Q9 E) ]! q* `6 ]Area: 3000 ㎡ Cost:¥60,000,000 Completion date: June 6th, 2018 ( l2 I+ F/ P* A8 A% B科技的发展不仅改变人们的出行方式、时空观念,美学观念随着发生 巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 空间,一方面是消费群体尝试全新消费体验,另一方面是娱乐产业投 * [" S' Z! w# O- Q, |6 l7 N. W4 D资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 功案例。设计师致力于用科技和人文武装现代娱乐空间,让消费者获 ) h8 \$ N" j% }( A$ o7 P, n得与众不同的感官冲击。 0 X/ y0 H5 y# c qThe development of science and technology not only changes people's way of travel, the concept of time and space, but also greatly changes the aesthetic concept. This enables the + @' D/ m9 H% a8 T# i8 I( ~4 }entertainment industry to achieve transformation and improvement based on the development of science and technology. On the one hand, consumers try new consumption experience; on the other hand, the commercial value of investors in the entertainment # x% F! { a$ ?2 @0 aindustry is fast fission. Wuhan Hepburn is a successful case in this environment. Designers are committed to arming modern entertainment Spaces with technology and humanity, giving consumers a unique sense of impact. " @% q c+ w0 P" a3 w武汉赫本酒吧沿用太空站机能风主题设计,在设计前期设计师背 后的逻辑是为投资方的使用让空间利用率达到最高限度,毫无浪费, 由此能带来高效运营。在案例设计过程中,如何将当地文化与未来元 . l( X6 J# k* X7 K6 p, ^素融合,在科技未来感冰冷坚硬外壳中找到人文温暖,是项目设计师 % S- k' t1 w# f, p. f- x A们需要突破的难点。 Wuhan Hepburn bar is designed with the theme of space 4 Y( T+ W9 s' s8 v U: v2 Sstation function. The logic behind the designer in the early stage of & D% V7 M6 I$ G9 t* F7 Ethe design is to make the use of space utilization to the maximum + L& T) Q. C' Y# fextent for the investors, without waste, thus bringing efficient operation. In the case design process, how to integrate local culture # G6 K3 i y n4 f5 }4 Z& Uand future elements and find humanistic warmth in the cold and . K& t1 Y- J# N, c# [hard shell of technological future is the difficulty that project ! P$ q9 [' L o( u2 Ldesigners need to break + j: x/ }+ n' k# P x# \9 Vthrough. # O% A! t0 U. n y1 z9 l/ }% j5 f6 p* U , ~7 V/ M8 n6 c: p4 l3 i/ d1 Z7 g 本案在硬朗的折线条中加入有弧度的曲线,力量中透着柔美。这 Q+ p+ g) Y8 n4 A; T些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅,承载 项目未来感的门面,设计师将其打造成太空舱的形态。菱角分明设计 元素,配合流线型的光源线条,让人充满无尽的遐想。顾客仿佛游走 夜里,走在未来,走在异次元。在亦真亦幻中找到本真的自我。 , P7 a7 t6 }, X: |% W; T" hThis case adds the curve that has radian in the stiff broken line, 7 R( @% U- h$ J) i* _9 U7 nthere is soft beauty in force. These lines connect the past and the future and will lead customers to enter each space from the / c) N2 [9 F. v6 F) zmysterious entrance. The front office, which carries the project's $ s7 { P. b" A6 v5 s+ N. @7 qfuturistic facade, was built into the shape of the capsule by the designer. Rhombic clear design element, cooperate streamline light * _3 i5 T1 u. w* {9 F2 O6 @# g2 B0 M* Hsource line, let a person be full of endless daydream. The customer seems to wander through the night, walking in the future, walking in 2 p _7 g# g7 S% k" ~: fdifferent dimensions. Find the true self in the true self. . p5 q# ?5 G% V; F5 M" E) J& Y" Y' l0 V- X" l0 O - Q6 P/ U6 c' s0 e; |* U) A 7 d5 }+ c7 |7 b) V 穿过前厅,就是整个项目占比最大的区域——party 区。900 ㎡的 # A1 V& _8 p4 ]% B超大空间,人性化的空间设计理念结合无障碍技术,空间通透,视野 # p$ ?- X/ J3 m开阔,便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 : {1 i4 ^* r6 x2 R8 l( R( |Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间,人性化的 * m2 e! f: Z% ]) T( S4 K设计理念体现了无障碍技术。无论你站在那个角度,视野都能轻松贯 % Q! F6 E3 \, ]彻全场。 2 c8 D9 u$ {% ~1 ZThrough the front hall, is the largest proportion of the entire project - the party area. 900 ㎡ large space, the space of humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The : \2 j, u; T6 j1 E* Zrounded Angle sets off the illusion of time travel. Leading Raver to the shores of the holy land of music. Huge futuristic science and - G" H' J( b/ r/ b V- G$ m) {technology party space, humanized design concept reflects barrier-free technology. No matter where you stand, you can easily ! v. K4 E% j, N# zsee through the whole room. 2 q' g9 f& v. ^% S! D: Q. U; [. P* g & R$ U; C) j4 ?2 B6 S% g 硬件方面,占比率高达 60%的巨型 9K 分辨率 LED 屏幕,IMAX 级视觉效果水准,搭配众多灯光矩阵,体验前所未有的声、光、电完 美结合的全感官 360°立体环绕,让整体空间犹如未来世界一般,使 - H' x* S2 a: |# O消费者们在体验中永远不知道下一秒这个空间会变成什么样。 . h& q# }6 }& bIn the hardware, a giant 9K resolution LED screen with a ratio of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and $ u$ k' b: T* B; ~technology space brought The scene of the extraordinary, the future of the world presents scenes within reach. 1 C" V, @7 X( s9 l 6 ]( q' H2 d5 C 抓住年轻人等于抓住未来市场,赫本沿用机能风科技娱乐主题准 确把握年轻市场,从消费者到行业领域都占据最前端。新冶在前期案 例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 —运营—体验”的闭环系统输出,配合全新的感官设计,必将引领娱 \$ _5 h: w- _8 q" k/ \3 o# b乐产业的最新潮流。 E. Z; l$ _- D3 `) k W" Z& y# P6 bCapturing youngest genration is tantamount to capturing the future market. Hepburn accurately grasps the young market with ) |3 R" h; c2 E; [the theme of functional wind, technology and entertainment, taking 4 l; n. v4 ?# k; D1 {: |4 i0 d8 othe leading position from consumers to the industry. On the basis of the previous case study of Hepburn in guangzhou, xinye explored a 6 U/ y" l5 S9 R5 Zset of "design-operation-experience" output of the closed-loop " t2 {) K2 j2 [system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the latest trend of the entertainment industry. f H9 M- t: `6 y$ J+ X3 c2 k: Z. W0 M6 e& a5 L( ]+ k* Y: N4 ? + @( \ `1 B* ?9 L% L: N 更多新冶组作品请关注公众号: |
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有点像是王者荣耀比赛的地方。