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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？ . G9 c6 N" ~0 M+ C5 t3 s 项目名称：武汉赫本酒吧 设计单位：深圳市新冶组设计顾问有限公司 主案设计：新冶组设计顾问团队 % [/ j3 m3 z0 K# t项目投资：6000 万 项目面积：3000 ㎡ 竣工时间：2018 年 6 月 6 日 # K7 g+ S/ [ oHow is the functional theme entertainment . [" v. S6 J x- Eexplosive designed with a monthly turnover of 20 million ? Project name: Hepburn Wuhan Design company: Newera / \; a5 Z+ T/ k9 ~6 QProject designer: Newera ) }9 F% n; H5 O$ C2 gArea: 3000 ㎡ Cost:￥60,000,000 : l& V; w/ n6 }7 m8 v0 i8 D3 @) oCompletion date: June 6th, 2018 , W+ ~# @0 S5 K, H9 t/ J6 `) [) b, J% I) L2 I5 \ 科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生 4 E9 D3 q O5 ^* O/ {8 y* ]3 ]0 E巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投 ! V+ a* {2 O8 h* @3 [: x资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 $ J+ i( c3 q t; G( N9 K1 y& @功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获 得与众不同的感官冲击。 The development of science and technology not only changes " m" N/ I) M1 ppeople's way of travel, the concept of time and space, but also 5 G% V& k( Q+ I) m& Bgreatly changes the aesthetic concept. This enables the 6 x" q. J- w1 W7 bentertainment industry to achieve transformation and improvement based on the development of science and technology. On the one hand, consumers try new consumption experience; on the other 7 ~& f% v* b( ^# t! i* khand, the commercial value of investors in the entertainment industry is fast fission. Wuhan Hepburn is a successful case in this environment. Designers are committed to arming modern entertainment Spaces with technology and humanity, giving % C l3 A' P( S) @consumers a unique sense of impact. 2 J- R7 r4 L; Y1 _% _& t9 h 武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背 后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费， , J; x$ V' q2 g1 s; D由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元 素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师 们需要突破的难点。 1 t2 R9 J# x, {4 q3 \( WWuhan Hepburn bar is designed with the theme of space station function. The logic behind the designer in the early stage of % k N' B: g8 F7 ~/ K' A6 p+ athe design is to make the use of space utilization to the maximum % m+ o" K7 V+ i( L$ v/ w7 |7 J' cextent for the investors, without waste, thus bringing efficient 9 D/ v2 K# R! Q; V2 Toperation. In the case design process, how to integrate local culture and future elements and find humanistic warmth in the cold and hard shell of technological future is the difficulty that project # E4 i- |; f# }/ ^/ x3 u# ldesigners need to break through. % Q' L6 G2 C/ y1 B8 a4 O! g. }) \5 `- o6 [3 p3 H- X . i" _; n6 H$ d: w R + n+ U6 J/ W" I8 x) D5 ^ F0 u# g 本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这 % Q9 k5 R4 f4 i+ W0 U: B些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载 # a; V2 M9 y( d3 n/ `' h' ^项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计 ( X+ j! T* ~. E9 y3 A% F元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走 夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。 This case adds the curve that has radian in the stiff broken line, there is soft beauty in force. These lines connect the past and the , b8 R# R3 j& q! R) \: a5 wfuture and will lead customers to enter each space from the mysterious entrance. The front office, which carries the project's , u+ `8 y9 ^" Ffuturistic facade, was built into the shape of the capsule by the designer. Rhombic clear design element, cooperate streamline light 3 I6 S. f% K8 J6 q b* Jsource line, let a person be full of endless daydream. The customer % S6 M* u, o) n- Mseems to wander through the night, walking in the future, walking in different dimensions. Find the true self in the true self. % z% C& G \: l& t7 L& L# P! f0 n5 a. S6 j5 o D0 K- z: l! N' A( u 穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的 # {5 t* [: z, }/ g9 M超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野 3 G# h! D1 f. L开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的 ; | F/ h7 G# `" Q& ?5 D# S设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯 彻全场。 " {; s) N' G C: u5 s% C* SThrough the front hall, is the largest proportion of the entire # }/ H$ w+ Q0 R2 aproject - the party area. 900 ㎡ large space, the space of humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The rounded Angle sets off the illusion of time travel. Leading Raver to 9 U U0 t6 W% l& ]the shores of the holy land of music. Huge futuristic science and . I8 ? W% }2 B1 F$ [6 [technology party space, humanized design concept reflects barrier-free technology. No matter where you stand, you can easily see through the whole room. % O* |$ Y& `0 ?: X7 [2 F7 N3 D4 V. b 硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX u/ l9 G: p4 F0 n级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完 : u, V: H3 ^0 g3 I+ ~5 \0 @7 f4 j美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使 % l, s( u/ _+ B0 S消费者们在体验中永远不知道下一秒这个空间会变成什么样。 " T3 V t) Z4 ?: fIn the hardware, a giant 9K resolution LED screen with a ratio , l# W1 K) q2 ^3 [' lof up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and technology space brought The scene of the extraordinary, the future of the world presents scenes within reach. % ~* R5 C- I* o) N6 u3 ]8 o. ]) b# k8 s+ O! S: _1 A. y7 ^- ~ l# g! @! l* L9 o 抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准 * @+ b* u, _$ S确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案 * V, Y! o/ t% B$ K$ F- d) _例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 —运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱 + F5 f' U5 E+ }' L; m3 u3 f# T, x. c乐产业的最新潮流。 ! g* i0 v- S9 BCapturing youngest genration is tantamount to capturing the . g0 H7 ?" P0 f3 |, i7 ~future market. Hepburn accurately grasps the young market with : e, Z2 f A1 zthe theme of functional wind, technology and entertainment, taking ( {3 s. y9 d+ `& a1 D9 o1 Lthe leading position from consumers to the industry. On the basis of # |2 w/ S% O! ?& M9 l, jthe previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the latest trend of the entertainment industry. : F# V* {0 f2 { P1 L; ?& {更多新冶组作品请关注公众号： - N! p" \+ Q% r1 ]% A |
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有点像是王者荣耀比赛的地方。