|
本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 3 v/ L% a: g! p' ~! M2 A 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的? 1 P% v, A$ J/ c; i' h" K2 t+ @' S/ i项目名称:武汉赫本酒吧 * O8 ^* w2 O7 z! S- F+ j+ i9 ^设计单位:深圳市新冶组设计顾问有限公司 # E) d5 h% w8 S* l主案设计:新冶组设计顾问团队 项目投资:6000 万 项目面积:3000 ㎡ & X7 m% N& E" _: y- g. s0 M竣工时间:2018 年 6 月 6 日 How is the functional theme entertainment " d7 u* w. T2 s( t8 Kexplosive designed with a monthly turnover of 20 million ? . e8 @; ]5 Y: d) w1 NProject name: Hepburn Wuhan Design company: Newera 3 G' B' a' n! J; r, a& NProject designer: Newera Area: 3000 ㎡ 4 _2 G. D+ I' V( ?Cost:¥60,000,000 2 }6 d3 @2 i6 A _$ R: `Completion date: June 6th, 2018 2 g6 q* i O# ?" R3 P- O4 H0 b/ w* \2 `$ z 科技的发展不仅改变人们的出行方式、时空观念,美学观念随着发生 - N1 }! _; `) R1 P8 h& a巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 空间,一方面是消费群体尝试全新消费体验,另一方面是娱乐产业投 , B# \8 ?% i' r资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 ' U, f1 ]0 ]7 H+ T8 K" g功案例。设计师致力于用科技和人文武装现代娱乐空间,让消费者获 7 R0 ~; v: {8 D+ {: ~! i1 }得与众不同的感官冲击。 The development of science and technology not only changes 3 e O5 k% |5 T$ y( o9 p4 upeople's way of travel, the concept of time and space, but also greatly changes the aesthetic concept. This enables the 7 P0 O( v: A* S( T" ?$ yentertainment industry to achieve transformation and improvement based on the development of science and technology. On the one 1 L; X% \% H' ehand, consumers try new consumption experience; on the other hand, the commercial value of investors in the entertainment ) ]$ e) C- L3 `) ~' ~industry is fast fission. Wuhan Hepburn is a successful case in this environment. Designers are committed to arming modern V; k6 \4 y2 G& ^entertainment Spaces with technology and humanity, giving consumers a unique sense of impact. * {9 ]1 e1 C; r' h) ~- I 武汉赫本酒吧沿用太空站机能风主题设计,在设计前期设计师背 后的逻辑是为投资方的使用让空间利用率达到最高限度,毫无浪费, 由此能带来高效运营。在案例设计过程中,如何将当地文化与未来元 素融合,在科技未来感冰冷坚硬外壳中找到人文温暖,是项目设计师 们需要突破的难点。 Wuhan Hepburn bar is designed with the theme of space 0 z- o a l, y4 F& ?3 S- s: Dstation function. The logic behind the designer in the early stage of $ O# P% c6 p2 o/ D5 e! Mthe design is to make the use of space utilization to the maximum extent for the investors, without waste, thus bringing efficient / q! z; G; [: @operation. In the case design process, how to integrate local culture and future elements and find humanistic warmth in the cold and 4 a0 V7 F1 S* I$ thard shell of technological future is the difficulty that project : X6 A" _5 b7 m) \# n( ddesigners need to break through. 本案在硬朗的折线条中加入有弧度的曲线,力量中透着柔美。这 " R" R+ b% F. \+ Q- d' _些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅,承载 1 c0 K" k7 N- f4 S; i* {项目未来感的门面,设计师将其打造成太空舱的形态。菱角分明设计 4 p; ~6 a5 R6 S& a1 M! _5 x元素,配合流线型的光源线条,让人充满无尽的遐想。顾客仿佛游走 ( U" u8 M( V( o3 _! g; o" t夜里,走在未来,走在异次元。在亦真亦幻中找到本真的自我。 This case adds the curve that has radian in the stiff broken line, there is soft beauty in force. These lines connect the past and the 3 W1 h9 T( [8 j7 Mfuture and will lead customers to enter each space from the & M7 t! m8 l! H. R/ K0 I' d2 vmysterious entrance. The front office, which carries the project's futuristic facade, was built into the shape of the capsule by the 5 F2 j; Y2 K3 e7 `' _: F% Xdesigner. Rhombic clear design element, cooperate streamline light source line, let a person be full of endless daydream. The customer seems to wander through the night, walking in the future, walking in different dimensions. Find the true self in the true self. 5 [8 w5 U6 d7 n6 X7 c* R. ]" k8 r8 o, ]. }1 ] % ^- {2 i8 p! Z- d7 u 穿过前厅,就是整个项目占比最大的区域——party 区。900 ㎡的 超大空间,人性化的空间设计理念结合无障碍技术,空间通透,视野 开阔,便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 1 [$ m2 T# h) X; C# F6 tRaver 到达音乐圣地的彼岸。超大的未来科技感派对空间,人性化的 4 `0 j. G( P5 K2 Q设计理念体现了无障碍技术。无论你站在那个角度,视野都能轻松贯 , D9 F+ ^; @6 L/ o' D$ v a彻全场。 ' l# c& Z" C" b9 gThrough the front hall, is the largest proportion of the entire & t; W& P- D/ Cproject - the party area. 900 ㎡ large space, the space of + _& h% @( `' n% W* _0 A7 nhumanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The ^+ O) O1 T" F2 trounded Angle sets off the illusion of time travel. Leading Raver to 1 h. p/ K: Q+ y2 othe shores of the holy land of music. Huge futuristic science and technology party space, humanized design concept reflects barrier-free technology. No matter where you stand, you can easily ; H$ w* q, \% j, ?. Esee through the whole room. 4 M+ g( ~3 ]% W" J ( P3 b& Y( _+ Q% |5 ] 硬件方面,占比率高达 60%的巨型 9K 分辨率 LED 屏幕,IMAX ( n* m+ T7 Z" P级视觉效果水准,搭配众多灯光矩阵,体验前所未有的声、光、电完 美结合的全感官 360°立体环绕,让整体空间犹如未来世界一般,使 消费者们在体验中永远不知道下一秒这个空间会变成什么样。 / W& H! x: E5 n- N, }8 vIn the hardware, a giant 9K resolution LED screen with a ratio of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and technology space brought The scene of the extraordinary, the future of the world presents scenes within reach. * Y4 Y" U2 Y3 ]: \" w6 Y4 M( F7 X # `* _8 a9 d6 g% J0 ~" Z $ I$ N/ p$ v% D1 r$ N8 o: h 抓住年轻人等于抓住未来市场,赫本沿用机能风科技娱乐主题准 # f; c- Q# e) H" G% J" F/ u9 H5 i确把握年轻市场,从消费者到行业领域都占据最前端。新冶在前期案 , C# b) { w+ F5 S例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 - |- S; x5 b, E h( R |5 T—运营—体验”的闭环系统输出,配合全新的感官设计,必将引领娱 乐产业的最新潮流。 Capturing youngest genration is tantamount to capturing the + P3 k- N; c2 I9 Lfuture market. Hepburn accurately grasps the young market with the theme of functional wind, technology and entertainment, taking the leading position from consumers to the industry. On the basis of ( s/ g! E0 l, q5 M% r) Wthe previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop ! ?( A- z, B. V4 U0 n I6 Rsystem with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the latest trend of the entertainment industry. 8 A# b; C5 ] I, l# Z) b. A8 l9 H, Y* V$ q' ` 更多新冶组作品请关注公众号: ( Y- b8 E8 M0 o- @ |
精华推荐
换一换



有点像是王者荣耀比赛的地方。