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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 $ i' B! U3 C7 P( u 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？ 3 c2 n& h( B# d) n2 I4 {6 s. m- r, n 项目名称：武汉赫本酒吧 设计单位：深圳市新冶组设计顾问有限公司 主案设计：新冶组设计顾问团队 项目投资：6000 万 项目面积：3000 ㎡ ( J$ [$ f+ G L, x竣工时间：2018 年 6 月 6 日 7 I6 Y0 w) R/ P" ?How is the functional theme entertainment explosive designed with a monthly turnover ' p6 t, G2 |- o8 u5 M6 p$ \9 S1 n7 ^of 20 million ? Project name: Hepburn Wuhan Design company: Newera Project designer: Newera # o. i, N8 r7 P( z/ f, vArea: 3000 ㎡ Cost:￥60,000,000 # p+ [7 i( |- p- H! pCompletion date: June 6th, 2018 ! a6 R2 O* K& J0 T& f 科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生 巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投 资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获 得与众不同的感官冲击。 # G8 a% O: T1 |( F; jThe development of science and technology not only changes ( U5 k0 q1 H8 r7 o) f" g( Epeople's way of travel, the concept of time and space, but also greatly changes the aesthetic concept. This enables the , p$ x/ q6 _. G% `5 k& R, nentertainment industry to achieve transformation and improvement 8 F; l7 b! w+ V% Z3 @based on the development of science and technology. On the one d8 u9 P! ^$ p4 I" _1 Mhand, consumers try new consumption experience; on the other . S* b, g! F6 ahand, the commercial value of investors in the entertainment / D$ ]# ?. N# Pindustry is fast fission. Wuhan Hepburn is a successful case in this 4 B' D5 T4 ~0 H5 `3 c: Benvironment. Designers are committed to arming modern ; T. e. |9 j$ h) Q. O: H; q) Nentertainment Spaces with technology and humanity, giving * a- e/ K O' K- H" j/ aconsumers a unique sense of 8 S" [# K8 n" p; Yimpact. s) O; M' U' W; V" O 6 v' U4 X1 N4 h5 z7 y3 z F' q e9 { 武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背 ) W6 \% Q7 d7 s) T8 t$ _8 p5 V后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费， 由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元 素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师 3 e4 H8 J2 ^: i们需要突破的难点。 Wuhan Hepburn bar is designed with the theme of space 6 C8 w; u$ f6 Dstation function. The logic behind the designer in the early stage of the design is to make the use of space utilization to the maximum 8 T' H* C5 m7 y) ]. Sextent for the investors, without waste, thus bringing efficient operation. In the case design process, how to integrate local culture - ]( d2 X3 }0 Z7 |. Land future elements and find humanistic warmth in the cold and 2 z# \& w4 l) _9 |2 u. ]3 rhard shell of technological future is the difficulty that project designers need to break 4 Z) z. Q0 i* M6 P% ithrough. 9 r6 E+ i7 F2 c' G) r- \1 k: M* N $ l7 _) |5 z5 D8 I0 a' R2 f 本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这 些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载 项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计 元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走 夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。 + D5 L8 j8 C* E% W( e( R0 E- U- ^This case adds the curve that has radian in the stiff broken line, there is soft beauty in force. These lines connect the past and the ! X: i+ D7 A! l: sfuture and will lead customers to enter each space from the 2 S& \( p/ C- y# l- Imysterious entrance. The front office, which carries the project's % H1 q- j& o L4 y# d, Bfuturistic facade, was built into the shape of the capsule by the 9 e* U- P& I0 G0 C( I' _designer. Rhombic clear design element, cooperate streamline light & X& F: |$ C% b# M( vsource line, let a person be full of endless daydream. The customer ) O4 l9 ]. h1 j" o: V5 Jseems to wander through the night, walking in the future, walking in ' O1 l3 W, h7 ?different dimensions. Find the true self in the true 0 v( ^# V1 n6 Q8 sself. ' Y& a/ Z) L' p5 W 穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的 3 ]' d/ S* [% F) Y超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野 1 {1 m7 F6 n3 K* |" X开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 + r9 A6 E) m7 sRaver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的 & g" Q3 i# E# Z+ s设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯 8 l/ ^+ z0 t4 q3 `2 |, z+ ^# I. ~彻全场。 Through the front hall, is the largest proportion of the entire project - the party area. 900 ㎡ large space, the space of , T% N% f* \( ?% c' Ahumanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The rounded Angle sets off the illusion of time travel. Leading Raver to 7 s" q- p+ ~$ w; I. l% l$ \the shores of the holy land of music. Huge futuristic science and technology party space, humanized design concept reflects 9 U- u; _* ~( `) p. ?* obarrier-free technology. No matter where you stand, you can easily see through the whole * I' l+ ~; t' M4 a# Iroom. 2 E( ^) o+ l3 \2 F+ d, K 1 S p* d/ N# W( |2 M# j, j7 J 硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX 9 l3 v4 {/ c/ n2 E" @级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完 美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使 消费者们在体验中永远不知道下一秒这个空间会变成什么样。 6 ~$ q" [; ?) C [In the hardware, a giant 9K resolution LED screen with a ratio 8 w7 ~7 y' F# _$ f! Q" U) T% ^% Aof up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and technology space brought The scene of the extraordinary, the - [: ]& g0 B/ ?future of the world presents scenes within / W4 g) s6 i m ]* }- `" Mreach. ! D$ l _8 \5 r( j 5 ?) Z' @4 i; }8 Z0 w" H: W+ {& ? 抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准 确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案 : G5 g2 J- x' k' }例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 , A7 i' Q; d2 K; o- w9 ], d—运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱 乐产业的最新潮流。 Capturing youngest genration is tantamount to capturing the 6 ` ]9 G. ?2 W s3 g2 Dfuture market. Hepburn accurately grasps the young market with % t$ a6 o" u M. e, O% pthe theme of functional wind, technology and entertainment, taking / ?; a% z7 [1 p1 O5 u9 pthe leading position from consumers to the industry. On the basis of - Z; o/ }( | X: Q9 ^the previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop 8 C k, K: G7 @: \system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the latest trend of the entertainment industry. 2 K1 h2 f7 I) l/ Q& y2 O/ J( C9 t$ x2 L9 M2 d9 i {% r , c# A0 d1 L. 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有点像是王者荣耀比赛的地方。