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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 ; p- I2 _) T: r, X 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？ 2 i; o! o9 }# r4 x7 _& e R* d 项目名称：武汉赫本酒吧 8 ~/ [7 L2 E" a: z, l设计单位：深圳市新冶组设计顾问有限公司 * P9 ]" r! p( }+ k3 O0 U0 Y" i主案设计：新冶组设计顾问团队 3 \4 r2 v, \1 F u* o Z项目投资：6000 万 项目面积：3000 ㎡ ! @2 Z- m# y$ r( `; ^& Q竣工时间：2018 年 6 月 6 日 ) O' u% P2 a+ ^- Z% OHow is the functional theme entertainment explosive designed with a monthly turnover 5 r+ a$ r: i% }+ r0 j6 i( p6 Oof 20 million ? Project name: Hepburn Wuhan / d8 o7 {& z9 N4 t8 i& V( KDesign company: Newera Project designer: Newera Area: 3000 ㎡ ( o6 O/ d9 t. x" @$ {& p" \Cost:￥60,000,000 Completion date: June 6th, 2018 " d3 H) u, A* ]3 \. J( c: h ^O$ w5 t- a3 Z 科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生 . ?9 j6 t5 c2 ]7 Y3 ?+ z7 u巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 " f9 t5 @2 Y& a6 Q7 O; H空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投 3 Y4 t6 ]+ M; b3 ?资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获 得与众不同的感官冲击。 The development of science and technology not only changes 8 M/ D/ W( B% n v" I- h8 Q( a5 {people's way of travel, the concept of time and space, but also 8 ]) L3 }) N8 N! j Q. _greatly changes the aesthetic concept. This enables the entertainment industry to achieve transformation and improvement 1 C* y2 x3 i+ x% n) qbased on the development of science and technology. On the one hand, consumers try new consumption experience; on the other . V, P& ]& ?7 A4 y/ L% o3 g* S/ A: Rhand, the commercial value of investors in the entertainment - }# M* E1 x$ q7 uindustry is fast fission. Wuhan Hepburn is a successful case in this environment. Designers are committed to arming modern : o- N5 w" y' T+ Q" Rentertainment Spaces with technology and humanity, giving * W' d3 |9 q! Y2 s @consumers a unique sense of impact. : E3 `- ^$ x, X, A2 W: M 武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背 后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费， 4 x# c# b' T+ S由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元 素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师 8 v9 N; {" B% B4 @; v8 {们需要突破的难点。 6 G* O7 X9 O% M' u' j, ~/ mWuhan Hepburn bar is designed with the theme of space station function. The logic behind the designer in the early stage of 5 @! ]$ V. K2 s& Qthe design is to make the use of space utilization to the maximum O9 Y1 s+ J0 U4 R3 l0 H0 l9 Yextent for the investors, without waste, thus bringing efficient 5 z- N' y4 G& j" A; d/ x& Uoperation. In the case design process, how to integrate local culture ' k! a' B$ y( ^: c( Dand future elements and find humanistic warmth in the cold and hard shell of technological future is the difficulty that project 2 M8 l9 P+ N$ N8 u3 l2 Sdesigners need to break 2 t. U5 [4 V+ {; a/ W6 ?through. ) U. w0 v- Z5 l. \& {) K/ x$ K1 i1 h0 Z- Z% B( b+ B' G 7 U2 U! n- z9 b. \ 本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这 些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载 : m0 W! h1 u: r8 G项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计 5 Z% c! t( e) F L4 y4 ~5 }元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走 夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。 * Y6 G3 Y/ W* o4 eThis case adds the curve that has radian in the stiff broken line, there is soft beauty in force. These lines connect the past and the 3 e& D+ A5 c' ^; S; V0 w. j" xfuture and will lead customers to enter each space from the ( `$ ?4 l7 F& G* H2 Xmysterious entrance. The front office, which carries the project's futuristic facade, was built into the shape of the capsule by the ! m& H* j. y2 u( kdesigner. Rhombic clear design element, cooperate streamline light source line, let a person be full of endless daydream. The customer seems to wander through the night, walking in the future, walking in ( S; O* p2 u+ e& L* S- }different dimensions. Find the true self in the true self. 穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的 超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野 开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 # ^! G' |$ F/ c- xRaver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的 ! L) G" e1 t$ ]5 q设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯 彻全场。 ( y+ M p8 d* X: ]5 NThrough the front hall, is the largest proportion of the entire . W+ i' o5 {& ?! [project - the party area. 900 ㎡ large space, the space of 6 s3 d& J" e [' i- K( X" }1 Thumanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The rounded Angle sets off the illusion of time travel. Leading Raver to 9 v0 G) R1 K. X3 kthe shores of the holy land of music. Huge futuristic science and technology party space, humanized design concept reflects . D- Y" M$ p% `6 ~! Ebarrier-free technology. No matter where you stand, you can easily see through the whole y. V; B2 R/ l. O1 \; jroom. 1 N1 j% G4 X/ Q1 R) f- R/ q. b' t- K, \& q7 z ' a1 r& ?/ ^9 p+ ` 硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX 1 I+ {& m9 a% D, V级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完 美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使 消费者们在体验中永远不知道下一秒这个空间会变成什么样。 + M/ m% a0 @ _" LIn the hardware, a giant 9K resolution LED screen with a ratio 3 ~! ]: G2 x! Q9 V' d% v/ uof up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and / U5 m& a& K6 s1 X7 R" Q/ ptechnology space brought The scene of the extraordinary, the future of the world presents scenes within + U& F' K) b# ~+ o8 l$ G' O8 Nreach. ; Z! J3 ^$ r. c0 `+ o F3 D8 h4 w6 Y, Z2 b3 Q* u3 H , f9 J( B5 U; u( m 抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准 确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案 7 d, b: H& _5 a例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 4 W0 v: L W, `: ^9 T% D# h! U—运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱 乐产业的最新潮流。 Capturing youngest genration is tantamount to capturing the future market. Hepburn accurately grasps the young market with * @0 l0 Y0 Z E1 s* v6 ^the theme of functional wind, technology and entertainment, taking # x$ ^- b1 V. s& H& s4 C% {% Gthe leading position from consumers to the industry. On the basis of the previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop 2 W5 N" z7 N: fsystem with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the latest trend of the entertainment industry. / P! L8 L. E% J3 {. ~" }0 a7 P- N8 W. e; y9 p" g* ~8 R 更多新冶组作品请关注公众号： ) E( @8 P( C. {( G( C& _: ?% U' Z4 [/ I* L |
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有点像是王者荣耀比赛的地方。