新冶组设计新作|武汉赫本爆火!大型娱乐派对空间爆品是如何设计出来的?

仅供分享不做任何商业用途,版权归原作者所有,谢谢配合。
本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 6 \& ^; J& w& a

+ J8 h+ t4 M* B6 X
月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的?

6 x- m2 J7 M) R3 {1 F; |: x' U- e) s4 k) R
项目名称:武汉赫本酒吧

7 T. W; _$ c* c5 b5 n0 T8 q
设计单位:深圳市新冶组设计顾问有限公司
9 l* b! N3 G* _& C" a$ A
主案设计:新冶组设计顾问团队

) @- m( M  b4 q; h3 J
项目投资:6000 万

) A7 ^: Z* w1 \3 c7 {
项目面积:3000 ㎡
  j5 `7 Q6 e0 M
竣工时间:2018 年 6 月 6 日

: t4 B* b9 }# ]( Y- B4 s0 I# i
How is the functional theme entertainment

) m9 Q8 v9 s0 t5 I
explosive designed with a monthly turnover

6 |$ f! g- n- N8 w7 Q% G
of 20 million ?
7 ?% h/ H1 \9 u2 q
Project name: Hepburn Wuhan
7 m8 z7 A& D6 g; F0 {
Design company: Newera

+ e1 a! ?$ T/ H1 c+ z& V
Project designer: Newera

% t  _$ |3 n9 L/ O
Area: 3000 ㎡
, i+ v# r9 B# @
Cost:¥60,000,000
; @5 r9 G$ d: a6 a9 N
Completion date: June 6th, 2018
, J$ {7 h9 \1 d

0 M: }# L7 D) T6 t; M  F

8 ^/ o: B4 {5 J* q  O% w
科技的发展不仅改变人们的出行方式、时空观念,美学观念随着发生
$ {& u7 ~' Q. O6 U$ Q
巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的
6 d4 N. F" _6 l, l1 U7 U7 ]4 U
空间,一方面是消费群体尝试全新消费体验,另一方面是娱乐产业投

! r; Y3 _$ I% v0 h7 p, u, [
资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成
7 }/ B* a# l# z* T- M" x
功案例。设计师致力于用科技和人文武装现代娱乐空间,让消费者获
. a5 R2 @1 ^, o. A6 X8 V
得与众不同的感官冲击。

1 h& k5 h6 L5 n0 J$ J" M  U* w
The development of science and technology not only changes

* p& e$ o. S4 m  \/ }
people's way of travel, the concept of time and space, but also
; U# Q* C1 _2 k$ h
greatly changes the aesthetic concept. This enables the
" m/ t$ G- N( W6 V0 B
entertainment industry to achieve transformation and improvement

0 [# @( I  e: O' i9 j! N
based on the development of science and technology. On the one

$ i0 Z7 f' N5 K) u  O; v* f
hand, consumers try new consumption experience; on the other

, t& C% o: [2 ?0 q
hand, the commercial value of investors in the entertainment
7 a5 W, V# _: _8 _
industry is fast fission. Wuhan Hepburn is a successful case in this

- l' b& i1 Y! e
environment. Designers are committed to arming modern

5 i1 c# B; ?3 k* z; B+ w
entertainment Spaces with technology and humanity, giving

! f5 w9 y3 D4 x& {2 u9 p0 W$ A
consumers a unique sense of
- x; t& i2 c3 `7 A; N# N
impact.
8 m5 S3 f6 v. Z2 ]# x0 a6 Y
3 `% D! ?9 }# f8 ^1 v
& x0 O; I5 T4 v: [8 `
武汉赫本酒吧沿用太空站机能风主题设计,在设计前期设计师背
# R8 N, ^. x( _8 j" q+ h% p
后的逻辑是为投资方的使用让空间利用率达到最高限度,毫无浪费,
1 i4 y0 W6 I0 J3 }( k+ D0 V3 }
由此能带来高效运营。在案例设计过程中,如何将当地文化与未来元
3 M  ]+ R  @! u9 y( C6 `
素融合,在科技未来感冰冷坚硬外壳中找到人文温暖,是项目设计师
) C" T  z, L- J( G( P
们需要突破的难点。
9 P$ K; A2 D' A9 j
Wuhan Hepburn bar is designed with the theme of space
# T+ |, ^; r: @" r; T
station function. The logic behind the designer in the early stage of
% c% \+ L1 k1 O3 h1 }8 x
the design is to make the use of space utilization to the maximum
" r. Q, y: {! u( _9 D$ _& k
extent for the investors, without waste, thus bringing efficient

4 O$ x! p5 \+ ~
operation. In the case design process, how to integrate local culture
: _+ U7 s9 M* H
and future elements and find humanistic warmth in the cold and

, [. ?' L+ L# T' ~" j. c( y) N
hard shell of technological future is the difficulty that project
$ T+ h& }: X0 _- d( R3 o+ z
designers need to break
# O( i. C) T8 T9 m$ A
through.

3 r# l7 p2 N% ]  l9 B1 ]
1 C" _! x4 }! c: P# c& P
) l8 K4 N2 J; a. T

1 ?9 r& {& c4 S
本案在硬朗的折线条中加入有弧度的曲线,力量中透着柔美。这
9 |& c& @, ?: `* F0 ^( \% y, {
些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅,承载
) @' O! {: Z( }2 E6 O, d6 ]/ m. v3 A
项目未来感的门面,设计师将其打造成太空舱的形态。菱角分明设计

0 }/ @0 O( V' U  u3 `
元素,配合流线型的光源线条,让人充满无尽的遐想。顾客仿佛游走
/ W  r5 w: Y6 ~# N# N
夜里,走在未来,走在异次元。在亦真亦幻中找到本真的自我。

1 G0 t) F; A+ g# d# x' A5 S# H
This case adds the curve that has radian in the stiff broken line,
0 @) c6 Z: D9 J; x; l
there is soft beauty in force. These lines connect the past and the
- z; j( g) N$ r" S
future and will lead customers to enter each space from the
- {% ]# p+ E# l) m
mysterious entrance. The front office, which carries the project's

* x8 o# L! W2 H" s
futuristic facade, was built into the shape of the capsule by the
6 w' y" W, ?1 K! i% {, W) d/ A& d. G
designer. Rhombic clear design element, cooperate streamline light
! H' j1 N7 ~9 G1 ~# I
source line, let a person be full of endless daydream. The customer

/ \: H7 y. `' q9 n$ Q  x+ e# W
seems to wander through the night, walking in the future, walking in
9 b3 s+ J' J4 C) w3 u
different dimensions. Find the true self in the true
$ b' p/ N0 h, C1 ^& @+ I: Q
self.
' r1 r- q  a- e$ k, \

: }5 d: Z# ]% @2 Q' m+ N) {9 s
% ]) M* R7 x$ ~7 t

: ~% |9 L8 v$ }  Z  o, n( X. k

1 Q) d8 C# r$ c7 {* j; z6 r
穿过前厅,就是整个项目占比最大的区域——party 区。900 ㎡的
6 z, }8 x7 \4 \# L
超大空间,人性化的空间设计理念结合无障碍技术,空间通透,视野
' j( j" X/ q3 Z! F4 x, W
开阔,便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着
8 {- a3 ]/ T( d: m
Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间,人性化的
, }' ^  G' r8 P6 o4 g& A$ @
设计理念体现了无障碍技术。无论你站在那个角度,视野都能轻松贯
% _) c( R1 `2 x( b* Q7 d3 r' a
彻全场。
* M( N$ b7 e1 D6 `, O: @  v
Through the front hall, is the largest proportion of the entire

" M( l9 c) a4 G$ s
project - the party area. 900 ㎡ large space, the space of
3 R2 S3 {% @% r5 x5 F: R4 |
humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The

2 ~7 r9 m9 |, |/ L- G$ S* {
rounded Angle sets off the illusion of time travel. Leading Raver to
) F7 r$ o, t) R
the shores of the holy land of music. Huge futuristic science and

, S8 G  p! w! v: @; Z
technology party space, humanized design concept reflects

) w7 Q' ]1 s- t+ ~" n
barrier-free technology. No matter where you stand, you can easily
' s! {7 i$ J1 A) V. f
see through the whole
6 A* J2 S% c9 N( Z3 Q
room.

$ W, A' p  q5 `& T8 f
2 R( x( _# [  c! i2 ^; ?, U

* f( E4 s4 M- {. Y7 S' m
硬件方面,占比率高达 60%的巨型 9K 分辨率 LED 屏幕,IMAX
0 z$ c3 d6 O5 P4 q+ [" v
级视觉效果水准,搭配众多灯光矩阵,体验前所未有的声、光、电完
) o! Y; x2 c7 @7 |9 @2 s6 W
美结合的全感官 360°立体环绕,让整体空间犹如未来世界一般,使

+ M( ^; U) P0 W: R" k
消费者们在体验中永远不知道下一秒这个空间会变成什么样。
' G5 t) E/ x+ b
In the hardware, a giant 9K resolution LED screen with a ratio

$ [8 x* a" _2 _# Q7 C
of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and

& C4 z) \9 Q. {6 ~8 {; P
technology space brought The scene of the extraordinary, the

) V/ L  S+ Y: a( e' B' ?! @" q2 G
future of the world presents scenes within
2 u! Y7 q0 {/ X7 S& N8 D
reach.

/ _! G$ Z; d+ X& P! c& J

7 c$ p6 j% ]* `) `( {: Y1 n
$ a8 s- p% {& \; s, h4 [/ M! e

: Z- t& H1 g2 B8 n) |2 o0 Y
抓住年轻人等于抓住未来市场,赫本沿用机能风科技娱乐主题准

2 i9 @6 E4 }) Q4 \
确把握年轻市场,从消费者到行业领域都占据最前端。新冶在前期案

; y1 p  V3 z1 g
例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计
; G4 i& z8 J* ^; k
—运营—体验”的闭环系统输出,配合全新的感官设计,必将引领娱
& B8 D" W! ?- v6 x1 h& ?0 S# l
乐产业的最新潮流。

* s* J  ~) U( `5 Z3 f7 c6 m
Capturing youngest genration is tantamount to capturing the
5 ~5 `2 Y0 s8 k# H5 h) W
future market. Hepburn accurately grasps the young market with
! N$ s7 ]/ W9 d: j
the theme of functional wind, technology and entertainment, taking

/ j1 Z  e  R5 q% r7 b/ c9 o
the leading position from consumers to the industry. On the basis of
. p9 r( [: ?' m2 |7 t# p- i& J
the previous case study of Hepburn in guangzhou, xinye explored a

' D5 q! a6 h% S* z1 m
set of "design-operation-experience" output of the closed-loop

0 K( l9 ]# p( y" c6 }
system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the
: d/ y/ y6 w7 V1 G$ u3 D, |
latest trend of the entertainment industry.

* _' {1 h7 y0 m2 t- q

- |) f3 L  [& m: d, K0 J) Q
& G/ N5 H' q. q" J# |# Z. r

- c  ^; O  a1 O: ~
更多新冶组作品请关注公众号:

" E1 ?+ q2 M, |

  t/ I) X1 J- I4 `2 W8 ~

本帖子中包含更多资源

您需要 登录 才可以下载或查看,没有帐号?注册

x
精华推荐
换一换

发表评论5

新冶组设计新作|武汉赫本爆火!大型娱乐派对空间爆品是如何设计出来的?
拓者推荐
  • 收纳设计【直播 1月29-31日】
  • 召禾设计 | 招商玺样板房!
  • 柠可设计|光影独奏
  • 共界设计 | 让别墅焕发新生
  • 【梁志天】西安曲江·九曲松间
  • 无间-上海汤臣君品合院方案
  • 君品-汤臣金桥花园项目方案
  • 无间-上海大宁中建玖上琅宸
  • HWCD-烟台洲際酒店深化方案图册
  • 琚宾新作-资兴东江湖度假酒店
  • 2025拓者年费+案例Vip会员说明!
  • 【 拓者年费--CAD图纸】
  • 【 拓者年费--户型方案】
  • 【 拓者年费--豪宅视频】
  • 【 拓者年费--灵感图库】