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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？ : C0 h8 U4 E2 k4 w" } 项目名称：武汉赫本酒吧 设计单位：深圳市新冶组设计顾问有限公司 % J8 O% y" K0 g4 L主案设计：新冶组设计顾问团队 - D5 z) ]! Y* `/ y项目投资：6000 万 # ?. {6 @/ b( x" t( q5 E项目面积：3000 ㎡ 竣工时间：2018 年 6 月 6 日 & L' ^- W2 Y% I5 lHow is the functional theme entertainment explosive designed with a monthly turnover " a# o4 P( q; I$ U/ f( b3 Iof 20 million ? Project name: Hepburn Wuhan Design company: Newera * A: j, \" q$ V3 ^! lProject designer: Newera Area: 3000 ㎡ Cost:￥60,000,000 Completion date: June 6th, 2018 科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生 巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投 6 G' j5 P7 V" b" r资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获 * p3 ^& |0 I4 k9 P( W+ t# v0 t得与众不同的感官冲击。 The development of science and technology not only changes people's way of travel, the concept of time and space, but also greatly changes the aesthetic concept. This enables the 2 x- N- I3 H% H. x2 c; J4 }entertainment industry to achieve transformation and improvement based on the development of science and technology. On the one hand, consumers try new consumption experience; on the other 2 ?2 Q- ]0 f* }* j( L& Hhand, the commercial value of investors in the entertainment 2 i [8 J I1 y/ f- Windustry is fast fission. Wuhan Hepburn is a successful case in this 3 e# g2 K& `% ]% Fenvironment. Designers are committed to arming modern 2 I6 W* v. s) H pentertainment Spaces with technology and humanity, giving consumers a unique sense of ) G. n" E+ H8 {) @* u& O- fimpact. 4 U) }1 f4 v3 X* ]" H S: z; c$ k9 i5 A3 V2 X 武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背 3 X3 K6 H2 _4 q" a" U/ O* s% s# Q5 h后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费， $ \$ X0 q) M# L$ h6 n- b- ]由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元 素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师 们需要突破的难点。 Wuhan Hepburn bar is designed with the theme of space station function. The logic behind the designer in the early stage of $ _1 U9 p$ u7 S. Xthe design is to make the use of space utilization to the maximum extent for the investors, without waste, thus bringing efficient 5 G- p0 l6 G' ?5 ` Y/ roperation. In the case design process, how to integrate local culture and future elements and find humanistic warmth in the cold and . c6 F. z9 f6 x' U/ \4 |! ihard shell of technological future is the difficulty that project designers need to break through. 9 G+ p- A7 y1 [* _+ U2 k 本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这 些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载 ! p( H; C$ X* P+ u, M6 u+ K3 a! b项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计 元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走 7 _# B1 w" L4 m" ?& e( ^1 G7 B" H夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。 9 B9 T x$ `- K" ?4 nThis case adds the curve that has radian in the stiff broken line, there is soft beauty in force. These lines connect the past and the , b7 ]* n/ c: m* t0 j8 j W! w6 Dfuture and will lead customers to enter each space from the - J! v, a U) ?6 P" S* Lmysterious entrance. The front office, which carries the project's / l1 E6 j- n; d! v) t) Lfuturistic facade, was built into the shape of the capsule by the ; n' t6 L/ D# J' F' W6 z. k2 o# ^designer. Rhombic clear design element, cooperate streamline light source line, let a person be full of endless daydream. The customer ( a" N8 J4 u6 o4 J( q3 R9 h Kseems to wander through the night, walking in the future, walking in $ Y& v5 W2 C: h' x4 ydifferent dimensions. Find the true self in the true 5 a4 j' ^2 w& q- A" K w& u5 Z! }, mself. ! G" T/ Q0 E( M. |3 t: b- g2 x8 H1 h ' ?: B$ W9 V% Q, _8 ? - i1 @. N. u; T$ v8 [$ n 穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的 ; E% ^/ a1 @$ q; k超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野 ' [ X6 Y6 {6 Q3 s开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 + R S6 u* X9 IRaver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的 设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯 9 O: \/ C& M! m6 }2 a彻全场。 $ a1 m6 w( k1 Z! j1 PThrough the front hall, is the largest proportion of the entire ' y! s( Q9 M3 N$ {5 r* A( Iproject - the party area. 900 ㎡ large space, the space of ' H! u. d( N9 I' `* d* A) F! ahumanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The * q9 l/ e' v2 _6 ?rounded Angle sets off the illusion of time travel. Leading Raver to 5 H- j8 I9 G- E$ vthe shores of the holy land of music. Huge futuristic science and technology party space, humanized design concept reflects + z) E" {# u: B$ |! P4 |barrier-free technology. No matter where you stand, you can easily see through the whole room. : K+ Y ~' u. M- i9 f) S/ J% r0 h/ a0 C9 i, Y 硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX & e/ e% f6 z* l- n+ \0 B/ P级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完 美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使 6 f1 n2 B4 i4 ], H' f& l2 m: R消费者们在体验中永远不知道下一秒这个空间会变成什么样。 In the hardware, a giant 9K resolution LED screen with a ratio ; p! r5 ?3 ^% Y# nof up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and technology space brought The scene of the extraordinary, the 0 `' D* B0 F$ C' S4 vfuture of the world presents scenes within - _# A$ z/ B/ o" y# |5 Ereach. " K' E7 v! d' x' y& Z4 i7 E/ Z0 Z9 M h ]7 H: {; G 抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准 2 ~( \! x! W( g% E& S确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案 例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 —运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱 乐产业的最新潮流。 Capturing youngest genration is tantamount to capturing the future market. Hepburn accurately grasps the young market with " l& b+ b& C* y4 Mthe theme of functional wind, technology and entertainment, taking ' @7 T5 B; |% a: o) e, ~; @: `the leading position from consumers to the industry. On the basis of # x; @' H8 `2 H0 y+ L- b7 Kthe previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop ( A2 ?8 B6 d9 Y8 `* P- z' fsystem with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the latest trend of the entertainment industry. 2 f/ L1 [ l" H7 z1 [ 更多新冶组作品请关注公众号： |
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有点像是王者荣耀比赛的地方。