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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？ + i$ R6 I' V+ E& f* h2 F 项目名称：武汉赫本酒吧 设计单位：深圳市新冶组设计顾问有限公司 4 s: e8 d3 M' S8 Y( G) c! r v: ?- \主案设计：新冶组设计顾问团队 $ L$ u% L, S1 }1 W# L+ K项目投资：6000 万 项目面积：3000 ㎡ 竣工时间：2018 年 6 月 6 日 How is the functional theme entertainment explosive designed with a monthly turnover ; y' k1 z7 h* \9 y4 Z" g) Mof 20 million ? Project name: Hepburn Wuhan " _' A0 Y9 q' h4 mDesign company: Newera Project designer: Newera Area: 3000 ㎡ Cost:￥60,000,000 Completion date: June 6th, 2018 , u: x2 e; ?' ?, p* f8 T 科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生 ' N6 O# v- `' ^! P巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 1 z7 [2 {3 h6 M- y7 d- ^4 k空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投 * W! Z5 |6 u& \! y5 i9 O1 _资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获 ( |1 c3 J* J3 a# V* S得与众不同的感官冲击。 ' T9 ~$ }: b6 [: U. ~The development of science and technology not only changes 2 ~. w4 {- r0 H& Q9 Bpeople's way of travel, the concept of time and space, but also ) R% ~" W9 Q2 E5 ]greatly changes the aesthetic concept. This enables the 4 k2 @* I& \# h X. \' \0 Hentertainment industry to achieve transformation and improvement based on the development of science and technology. On the one hand, consumers try new consumption experience; on the other hand, the commercial value of investors in the entertainment ) ?& n2 C* f0 {industry is fast fission. Wuhan Hepburn is a successful case in this ! a3 D% g5 R: ?environment. Designers are committed to arming modern 2 `7 {3 a: ]2 Z, wentertainment Spaces with technology and humanity, giving consumers a unique sense of 9 d5 V: i3 \. n; \# W8 k4 yimpact. / R) f) T! c7 [5 W6 C9 } & y, f2 M, V% n% z, v, p 武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背 后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费， 6 V, l% e& v5 Y由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元 素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师 们需要突破的难点。 Wuhan Hepburn bar is designed with the theme of space 1 c) Y) {& Q6 s( |- ?/ T+ Zstation function. The logic behind the designer in the early stage of 0 d! |1 K& c/ E3 z' i2 F1 |3 H9 Ethe design is to make the use of space utilization to the maximum extent for the investors, without waste, thus bringing efficient $ W' k) s4 ~" ^4 y5 S9 i. _, Moperation. In the case design process, how to integrate local culture and future elements and find humanistic warmth in the cold and K2 q! @# ~6 o; O5 A$ a2 \2 ohard shell of technological future is the difficulty that project , I; E! U s8 _, d; w9 b+ adesigners need to break 6 O8 K" j6 H4 H; z1 B3 T/ \$ othrough. 6 W0 B8 u- g. h5 U4 a$ M " A& f* t8 C# Q6 S0 C o ! c R% r( ]9 s9 K- o) i 本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这 些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载 项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计 元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走 夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。 3 @: j: @3 S: \" _2 _/ bThis case adds the curve that has radian in the stiff broken line, ' v! d7 \( c5 l( S: @1 Uthere is soft beauty in force. These lines connect the past and the - D5 D3 E1 W" G, s0 q! Bfuture and will lead customers to enter each space from the mysterious entrance. The front office, which carries the project's - v8 N6 F, }4 O1 q) L5 ~4 Q( Kfuturistic facade, was built into the shape of the capsule by the ' ]" C) ~; M, J. p. M/ T- Bdesigner. Rhombic clear design element, cooperate streamline light source line, let a person be full of endless daydream. The customer seems to wander through the night, walking in the future, walking in ; K# ^1 T$ p0 e# e mdifferent dimensions. Find the true self in the true 0 {" K5 T! h+ U: V3 p+ ?$ bself. . k- N6 V4 J6 z3 [5 Q$ e, n5 v& o0 q0 w( B! ]; u4 J6 J! ]6 Y 1 o" \1 j4 k0 f; C 穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的 超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野 ( z Z( N( f+ J( ~/ N开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的 # q3 d6 i% K& K( H设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯 彻全场。 3 A% e7 u% V' i; MThrough the front hall, is the largest proportion of the entire project - the party area. 900 ㎡ large space, the space of humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The 7 r9 N, Y; r* qrounded Angle sets off the illusion of time travel. Leading Raver to 7 Q, ~; P3 s9 S( N: C* Pthe shores of the holy land of music. Huge futuristic science and technology party space, humanized design concept reflects barrier-free technology. No matter where you stand, you can easily " ^1 N0 o4 {6 Esee through the whole room. ' t7 U7 D, L8 F硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX % f4 Y& K2 M3 `# B级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完 $ O8 x: P: N, `- z8 H, T美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使 消费者们在体验中永远不知道下一秒这个空间会变成什么样。 In the hardware, a giant 9K resolution LED screen with a ratio of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and technology space brought The scene of the extraordinary, the : e$ B" Y( x9 W% \; yfuture of the world presents scenes within : a/ v' @9 B1 e, L- E& W0 sreach. % N B) V2 I6 {! _- \/ G% o* h; Y4 K1 e% H" f* t . n. e$ m+ g6 H 抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准 确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案 例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 —运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱 1 X: W: I% ]9 f) X$ z乐产业的最新潮流。 Capturing youngest genration is tantamount to capturing the - Y. L& ^/ C+ z Z' Rfuture market. Hepburn accurately grasps the young market with the theme of functional wind, technology and entertainment, taking & e' |0 ^( X. Sthe leading position from consumers to the industry. On the basis of the previous case study of Hepburn in guangzhou, xinye explored a : l) K: V% \; f2 i l7 X7 t' ?set of "design-operation-experience" output of the closed-loop system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the latest trend of the entertainment industry. * R7 a2 }' F" i7 e: V8 ?5 F 2 w2 I3 \8 C. C6 M; ~ 更多新冶组作品请关注公众号： ! L$ I/ \) Z* |* q2 Y0 Q. y+ _& B8 u9 V3 ]' u6 L' }0 k |
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有点像是王者荣耀比赛的地方。