9 h$ g" D& U& m5 V4 J

月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？

0 P" X. M1 {! b( J, q( |  d' J

项目名称：武汉赫本酒吧

设计单位：深圳市新冶组设计顾问有限公司

主案设计：新冶组设计顾问团队

; m% C5 v/ L6 A( s7 y: E

项目投资：6000 万

: e+ Q7 N7 v  _" h- u

项目面积：3000 ㎡

竣工时间：2018 年 6 月 6 日

How is the functional theme entertainment

explosive designed with a monthly turnover

. e& N* I4 @# r- }' d6 K7 W- X8 Y

of 20 million ?

Project name: Hepburn Wuhan

Design company: Newera

- c1 e, `' K5 o

Project designer: Newera

% T; @. O- ~) N

Area: 3000 ㎡

Cost:￥60,000,000

/ f9 `; N- b; @

Completion date: June 6th, 2018

  }7 H% g$ ~% K. q- e# ~

科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生

巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的

空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投

资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成

+ }2 p# M5 T. t

功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获

5 Y$ v) G: b+ |7 t8 }

得与众不同的感官冲击。

: K6 t% P; P) f  ~

The development of science and technology not only changes

' Z1 d% Z4 J+ p# M

people's way of travel, the concept of time and space, but also

greatly changes the aesthetic concept. This enables the

8 h0 k5 X2 K& g, w1 G, x7 Z

entertainment industry to achieve transformation and improvement

based on the development of science and technology. On the one

! x, `' m: X8 a0 Q) h/ Z1 m; K

hand, consumers try new consumption experience; on the other

hand, the commercial value of investors in the entertainment

% F# \7 T. Y4 ~' v, T0 p

industry is fast fission. Wuhan Hepburn is a successful case in this

environment. Designers are committed to arming modern

entertainment Spaces with technology and humanity, giving

, T: R& {+ D0 T+ q; v

consumers a unique sense of

impact.

& u1 c8 O' q, K2 g8 a1 i0 j; f8 \

3 Y. g0 N- z7 u, X# C

武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背

" }' p6 l6 A* M; m

后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费，

由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元

素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师

' c+ i9 D8 A. {1 x

们需要突破的难点。

+ Q- [  X# M  q* W2 a* x8 }1 t

Wuhan Hepburn bar is designed with the theme of space

; ^4 J5 S1 s$ [! T/ l! n8 ^

station function. The logic behind the designer in the early stage of

the design is to make the use of space utilization to the maximum

# q. D4 h; f5 P

extent for the investors, without waste, thus bringing efficient

# ^. f& C" {5 A$ Y

operation. In the case design process, how to integrate local culture

and future elements and find humanistic warmth in the cold and

hard shell of technological future is the difficulty that project

designers need to break

through.

+ ^8 t. N4 b9 ~- V/ b9 z/ |

本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这

些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载

项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计

$ ?8 {) {7 W' V9 I0 d

元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走

4 U( R, w1 }; N/ M) k* c& r

夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。

This case adds the curve that has radian in the stiff broken line,

there is soft beauty in force. These lines connect the past and the

' \% c5 h8 m6 {+ y

future and will lead customers to enter each space from the

mysterious entrance. The front office, which carries the project's

futuristic facade, was built into the shape of the capsule by the

1 z7 {/ ~9 j% f+ e

designer. Rhombic clear design element, cooperate streamline light

source line, let a person be full of endless daydream. The customer

seems to wander through the night, walking in the future, walking in

6 B* y7 `, z, k) {; ~

different dimensions. Find the true self in the true

self.

" W) V; [; k9 @9 H) q9 K+ J6 ?0 i

% l; J  e2 B2 p3 F4 t8 x

  ^" ~: v9 V. X1 ~& I) |8 c

9 m& q! c9 A6 k0 I% l9 O  q

( I: X' r- z9 U# V7 h* {- `) x

穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的

0 b' q( Q2 u. ?8 y

超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野

8 e' \5 V! o$ ]. u( Z- D# o6 Z

开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着

6 s" ~6 d4 R" w4 E! ^

Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的

设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯

彻全场。

* H. C& Y1 P. H( g) l

Through the front hall, is the largest proportion of the entire

project - the party area. 900 ㎡ large space, the space of

; X/ w( Z. H/ r, ~, }' c! D1 a

humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The

rounded Angle sets off the illusion of time travel. Leading Raver to

the shores of the holy land of music. Huge futuristic science and

technology party space, humanized design concept reflects

& C- s: ^9 w. ]6 c9 i2 g

barrier-free technology. No matter where you stand, you can easily

3 i, d2 x9 s* A, U0 v

see through the whole

room.

硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX

级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完

美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使

消费者们在体验中永远不知道下一秒这个空间会变成什么样。

2 a6 T. J: _$ A

In the hardware, a giant 9K resolution LED screen with a ratio

5 W6 j- ^1 e: M" N1 {& X

of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and

7 f: Z+ U( j$ y8 k7 Z! r

technology space brought The scene of the extraordinary, the

future of the world presents scenes within

" V0 h, W- J+ L4 t

reach.

; k0 O' j0 m2 D, Q) v  e

抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准

" A" W. ?0 b. ]3 o1 M

确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案

5 W. h+ Q+ X, v% ?

例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计

—运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱

# O( ]8 |# X3 {: s+ B

乐产业的最新潮流。

Capturing youngest genration is tantamount to capturing the

! a2 J5 p  `& K  b% V

future market. Hepburn accurately grasps the young market with

  ?# O/ b- b/ t5 u$ L, z6 X, X

the theme of functional wind, technology and entertainment, taking

+ f0 T% s  ?3 Y

the leading position from consumers to the industry. On the basis of

% M  c* |; ^7 C1 [  n8 K5 D

the previous case study of Hepburn in guangzhou, xinye explored a

set of "design-operation-experience" output of the closed-loop

: q% z) V" L6 c0 F- a8 Y

system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the

latest trend of the entertainment industry.

+ h" S+ y' h6 w

4 I+ n9 G7 d7 n: K8 t  _1 Q% G: X& M

# y0 f$ U' ~3 j% |5 S9 X  T: O. c& j

更多新冶组作品请关注公众号：

& p1 e, F) R6 r; q0 Z5 r' O( a1 U) m

有点像是王者荣耀比赛的地方。

有点像是王者荣耀比赛的地方。

没有模型吗？
! p+ i3 V, T' K8 p" U/ K

心思半天不知道是酒吧还是网吧