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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 4 o' d/ R$ J- i1 O 1 f& Z5 A+ j/ n: a 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的? ; s' I) Q) L; q, {" E4 }% K7 Z4 W0 j6 m0 |/ V 项目名称:武汉赫本酒吧 9 s/ s6 G% m2 C) y" l% T设计单位:深圳市新冶组设计顾问有限公司 主案设计:新冶组设计顾问团队 ; a) F$ @' U; z- w0 c项目投资:6000 万 项目面积:3000 ㎡ 竣工时间:2018 年 6 月 6 日 $ I+ P' ~0 s+ f5 uHow is the functional theme entertainment explosive designed with a monthly turnover of 20 million ? ) A$ r4 e" }9 l" }: SProject name: Hepburn Wuhan / T# d; t# w# ]+ A! Q8 j% ^Design company: Newera Project designer: Newera + w% @" T0 ] iArea: 3000 ㎡ Cost:¥60,000,000 Completion date: June 6th, 2018 : _( I1 x8 K' C0 ?6 o+ \9 p7 i }+ y7 Q 科技的发展不仅改变人们的出行方式、时空观念,美学观念随着发生 巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 空间,一方面是消费群体尝试全新消费体验,另一方面是娱乐产业投 , X. ]% |7 L. X. S3 T0 b P资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 功案例。设计师致力于用科技和人文武装现代娱乐空间,让消费者获 得与众不同的感官冲击。 7 z1 x7 `) Q1 G8 p4 hThe development of science and technology not only changes ) l, p2 S' s" b6 }) K1 z7 Ppeople's way of travel, the concept of time and space, but also greatly changes the aesthetic concept. This enables the " g! a4 x* |6 t6 i, m8 Ientertainment industry to achieve transformation and improvement based on the development of science and technology. On the one 5 U; W2 X: m- Thand, consumers try new consumption experience; on the other hand, the commercial value of investors in the entertainment ' n& w# b1 a- P( C/ Oindustry is fast fission. Wuhan Hepburn is a successful case in this . z4 m' Z, I/ V& K( Uenvironment. Designers are committed to arming modern 2 | V4 h& Q( {4 s. a- M0 `entertainment Spaces with technology and humanity, giving consumers a unique sense of impact. 武汉赫本酒吧沿用太空站机能风主题设计,在设计前期设计师背 * Y) q2 S$ Q. `3 z8 s$ U6 j5 ]后的逻辑是为投资方的使用让空间利用率达到最高限度,毫无浪费, 由此能带来高效运营。在案例设计过程中,如何将当地文化与未来元 素融合,在科技未来感冰冷坚硬外壳中找到人文温暖,是项目设计师 . Y: ~6 F4 L: i, s- P6 H们需要突破的难点。 9 i+ t6 [# p m% ~" @Wuhan Hepburn bar is designed with the theme of space & X6 [$ c+ O7 r9 | rstation function. The logic behind the designer in the early stage of , X: D2 x( x+ rthe design is to make the use of space utilization to the maximum & { [# u: x, Y3 [# d- t6 I) aextent for the investors, without waste, thus bringing efficient operation. In the case design process, how to integrate local culture ' ?" M1 \3 s# K7 r1 \and future elements and find humanistic warmth in the cold and hard shell of technological future is the difficulty that project designers need to break . q/ A6 [, t) I8 }; I% \through. 2 f+ ?& r2 _. C: o9 H( d2 |3 X 6 e% Z! D7 m- F& A# G2 ]' R* { 本案在硬朗的折线条中加入有弧度的曲线,力量中透着柔美。这 ) D! r2 c" U, @& D* o- h6 J些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅,承载 * Q- [8 z- E5 V2 @/ m项目未来感的门面,设计师将其打造成太空舱的形态。菱角分明设计 元素,配合流线型的光源线条,让人充满无尽的遐想。顾客仿佛游走 夜里,走在未来,走在异次元。在亦真亦幻中找到本真的自我。 This case adds the curve that has radian in the stiff broken line, there is soft beauty in force. These lines connect the past and the , \! T" |( V @2 Pfuture and will lead customers to enter each space from the mysterious entrance. The front office, which carries the project's 7 g4 G6 f& A# W* E2 M8 Jfuturistic facade, was built into the shape of the capsule by the ( s2 H/ p, Q6 `# [$ K1 E6 hdesigner. Rhombic clear design element, cooperate streamline light source line, let a person be full of endless daydream. The customer " H9 o+ [3 S' g8 M& E5 {8 z% jseems to wander through the night, walking in the future, walking in 2 d q- O& W9 n7 Z( j$ [3 B+ zdifferent dimensions. Find the true self in the true self. " Q8 E% ~! m! k1 ~" p1 k& l 穿过前厅,就是整个项目占比最大的区域——party 区。900 ㎡的 ! h5 k2 q6 x# ]超大空间,人性化的空间设计理念结合无障碍技术,空间通透,视野 开阔,便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 % b) k; [0 t- \# Y" Z- zRaver 到达音乐圣地的彼岸。超大的未来科技感派对空间,人性化的 & ]8 E6 Z; M, \3 n& v, D- _设计理念体现了无障碍技术。无论你站在那个角度,视野都能轻松贯 : W0 g1 n- P- |5 X' a彻全场。 Through the front hall, is the largest proportion of the entire 9 u9 _: t' F! J; [project - the party area. 900 ㎡ large space, the space of . l/ B9 Z4 G- S+ S9 O4 K/ f1 ~7 {3 whumanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The rounded Angle sets off the illusion of time travel. Leading Raver to L, R7 C- {* Dthe shores of the holy land of music. Huge futuristic science and technology party space, humanized design concept reflects barrier-free technology. No matter where you stand, you can easily 6 d6 }$ |: y" ?# jsee through the whole I9 D6 I9 K/ r1 qroom. 0 r4 T' t) X- _: \, r* q# L 硬件方面,占比率高达 60%的巨型 9K 分辨率 LED 屏幕,IMAX " e8 q. Z* V$ C- L0 F P级视觉效果水准,搭配众多灯光矩阵,体验前所未有的声、光、电完 美结合的全感官 360°立体环绕,让整体空间犹如未来世界一般,使 % y* h2 y6 Y& r& E- R8 q q$ M1 C+ U消费者们在体验中永远不知道下一秒这个空间会变成什么样。 In the hardware, a giant 9K resolution LED screen with a ratio of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and 3 {( Y) \! l* Jtechnology space brought The scene of the extraordinary, the future of the world presents scenes within reach. c y! z! ~8 y: K3 `抓住年轻人等于抓住未来市场,赫本沿用机能风科技娱乐主题准 " Z8 Y& G. F: z确把握年轻市场,从消费者到行业领域都占据最前端。新冶在前期案 . | V3 G9 K$ d% {: G例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 —运营—体验”的闭环系统输出,配合全新的感官设计,必将引领娱 , K! E( k0 E+ Y4 P. t) D8 g乐产业的最新潮流。 Capturing youngest genration is tantamount to capturing the + R& c Z7 u5 Dfuture market. Hepburn accurately grasps the young market with the theme of functional wind, technology and entertainment, taking : g# g: z* C. _2 _$ L' u0 [the leading position from consumers to the industry. On the basis of the previous case study of Hepburn in guangzhou, xinye explored a 3 z4 `: ~. W% d- u+ O4 ^set of "design-operation-experience" output of the closed-loop system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the latest trend of the entertainment industry. 更多新冶组作品请关注公众号: 3 S1 C0 Y0 f* q9 m0 z# f5 Z) F' b1 [7 E3 T) C% t% `8 \- c |
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有点像是王者荣耀比赛的地方。