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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 8 m# R: w* @8 I1 J( \6 \$ ` ? x& d 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的? " F7 S8 G( _( [' i% H! v2 ?+ ` 项目名称:武汉赫本酒吧 2 J I6 t2 e4 a' l9 d设计单位:深圳市新冶组设计顾问有限公司 : m* e: P6 _0 `主案设计:新冶组设计顾问团队 项目投资:6000 万 8 ?) f+ h$ \, S' ^& t项目面积:3000 ㎡ 1 Z8 [0 X- X) ?竣工时间:2018 年 6 月 6 日 How is the functional theme entertainment explosive designed with a monthly turnover ) |% s4 f3 o6 I* S- g+ yof 20 million ? Project name: Hepburn Wuhan ; O' ^4 S* L# t- |( m RDesign company: Newera Project designer: Newera Area: 3000 ㎡ Cost:¥60,000,000 Completion date: June 6th, 2018 + k. {3 F& S/ T4 e! Z6 m7 s* c( h7 }; n) r3 @ 科技的发展不仅改变人们的出行方式、时空观念,美学观念随着发生 3 n1 W% }4 k; K6 V5 w巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 + C- f r O% u* B; V3 z' B- y1 M) S3 {空间,一方面是消费群体尝试全新消费体验,另一方面是娱乐产业投 7 R& E. X) ^' R' k& X资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 * U# m4 B& t( B! |% h6 v( p: P功案例。设计师致力于用科技和人文武装现代娱乐空间,让消费者获 得与众不同的感官冲击。 The development of science and technology not only changes 3 k( b b0 N+ G& @5 Vpeople's way of travel, the concept of time and space, but also greatly changes the aesthetic concept. This enables the entertainment industry to achieve transformation and improvement 4 ]- d7 O. e7 u: |1 i. Ebased on the development of science and technology. On the one 6 k% d+ i& ^9 r7 Ghand, consumers try new consumption experience; on the other hand, the commercial value of investors in the entertainment industry is fast fission. Wuhan Hepburn is a successful case in this 1 r4 \2 W+ {, o1 ^+ Nenvironment. Designers are committed to arming modern entertainment Spaces with technology and humanity, giving consumers a unique sense of 0 p g& U6 y+ y7 V! j. \+ t1 wimpact. ; A3 l' H+ t+ j7 E" V* Y, U% |! W 武汉赫本酒吧沿用太空站机能风主题设计,在设计前期设计师背 后的逻辑是为投资方的使用让空间利用率达到最高限度,毫无浪费, . p$ |; v/ g" V由此能带来高效运营。在案例设计过程中,如何将当地文化与未来元 素融合,在科技未来感冰冷坚硬外壳中找到人文温暖,是项目设计师 ' t6 S! }! L4 Z* c8 ^$ r T& E- z们需要突破的难点。 Wuhan Hepburn bar is designed with the theme of space ( E' S* o3 ]% F/ o: }) M1 `station function. The logic behind the designer in the early stage of 3 }) I8 Y" z/ ]; c" I% e9 J8 sthe design is to make the use of space utilization to the maximum extent for the investors, without waste, thus bringing efficient 8 \$ b! x0 X* ^3 C* ]operation. In the case design process, how to integrate local culture 6 {' V, F2 u7 A3 [- }0 |and future elements and find humanistic warmth in the cold and hard shell of technological future is the difficulty that project . b% I0 E8 D* _9 ydesigners need to break ; Z9 @0 \ [4 k8 N# Z. @7 D9 othrough. & Z7 e* x( O4 I9 c( n$ u3 J6 ~+ E% h' a6 U1 u# E! D$ U0 }/ r $ l: I7 _7 w; z4 f 本案在硬朗的折线条中加入有弧度的曲线,力量中透着柔美。这 些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅,承载 项目未来感的门面,设计师将其打造成太空舱的形态。菱角分明设计 ) J. B/ J/ o `3 v, c% m8 m* V f元素,配合流线型的光源线条,让人充满无尽的遐想。顾客仿佛游走 夜里,走在未来,走在异次元。在亦真亦幻中找到本真的自我。 This case adds the curve that has radian in the stiff broken line, 5 F) z9 ?1 F0 Q& @there is soft beauty in force. These lines connect the past and the future and will lead customers to enter each space from the ( k8 B: c9 j ~6 X: Smysterious entrance. The front office, which carries the project's 1 \ o; j( ]& A7 Lfuturistic facade, was built into the shape of the capsule by the designer. Rhombic clear design element, cooperate streamline light 4 S9 S2 I6 ^. tsource line, let a person be full of endless daydream. The customer 0 f3 j' Y0 V/ p' nseems to wander through the night, walking in the future, walking in different dimensions. Find the true self in the true 8 V7 Y- j4 o! M/ oself. 8 b; [; n; x) f+ K- \ # h) o1 X% g4 E 穿过前厅,就是整个项目占比最大的区域——party 区。900 ㎡的 超大空间,人性化的空间设计理念结合无障碍技术,空间通透,视野 - j6 i7 v& p9 f" m开阔,便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间,人性化的 设计理念体现了无障碍技术。无论你站在那个角度,视野都能轻松贯 彻全场。 Through the front hall, is the largest proportion of the entire ! f7 Y1 F8 B' c0 {# Cproject - the party area. 900 ㎡ large space, the space of humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The 5 V9 q0 P; O$ ]" a3 \- ]rounded Angle sets off the illusion of time travel. Leading Raver to 2 c8 _7 _% [* @6 K" R- }the shores of the holy land of music. Huge futuristic science and technology party space, humanized design concept reflects - ~% i% H5 ~+ j8 _: Vbarrier-free technology. No matter where you stand, you can easily see through the whole 8 K+ Q' ]7 f- q0 p* t! Broom. + D2 [5 k. f9 r- B$ A4 D+ V, p6 V' n7 @9 }' E& R( ? 硬件方面,占比率高达 60%的巨型 9K 分辨率 LED 屏幕,IMAX 级视觉效果水准,搭配众多灯光矩阵,体验前所未有的声、光、电完 美结合的全感官 360°立体环绕,让整体空间犹如未来世界一般,使 消费者们在体验中永远不知道下一秒这个空间会变成什么样。 In the hardware, a giant 9K resolution LED screen with a ratio ( i1 g* }1 R. s. O8 \of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and . u' b8 C5 z" W9 \. v5 D' g9 Htechnology space brought The scene of the extraordinary, the 1 Q, ^" C2 [/ @) sfuture of the world presents scenes within reach. ) T" M, j3 B \$ Q5 J( M0 r9 V0 T2 n o 抓住年轻人等于抓住未来市场,赫本沿用机能风科技娱乐主题准 . m. n& `! m& z9 K确把握年轻市场,从消费者到行业领域都占据最前端。新冶在前期案 例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 8 V8 f: b6 r9 |) }; ?0 ]8 p, j—运营—体验”的闭环系统输出,配合全新的感官设计,必将引领娱 乐产业的最新潮流。 # ]- w& A+ O3 B; B, ^Capturing youngest genration is tantamount to capturing the X% {3 ?! Q1 V$ I/ [1 @9 Afuture market. Hepburn accurately grasps the young market with 6 Q/ o' h1 ~* c8 L% z5 ithe theme of functional wind, technology and entertainment, taking the leading position from consumers to the industry. On the basis of 4 N0 @' [* I5 T" v L8 ethe previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the latest trend of the entertainment industry. 0 ]6 B6 m* T/ |1 D 更多新冶组作品请关注公众号: S/ L9 T L" }8 Y$ J |
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有点像是王者荣耀比赛的地方。