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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 ' F' L. M8 E9 y, u3 _$ }' ]3 | ; ~! Z& w+ Y% u8 L: }& X: C 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的? 项目名称:武汉赫本酒吧 设计单位:深圳市新冶组设计顾问有限公司 6 Y9 V$ U1 s! n( ?2 \3 Q; K) `主案设计:新冶组设计顾问团队 + ?) p# b. S# `3 _! M( ?1 E项目投资:6000 万 # n' W8 [2 Z/ o6 _项目面积:3000 ㎡ 竣工时间:2018 年 6 月 6 日 * M5 h& x% I; @4 J. b1 WHow is the functional theme entertainment 2 T: x- G# K$ c# m0 T Cexplosive designed with a monthly turnover 4 k8 v# n* s$ b0 lof 20 million ? 6 _$ Q0 n; { P% d. KProject name: Hepburn Wuhan Design company: Newera Project designer: Newera : `5 `) t! \( N8 x. r3 Y% N+ y' yArea: 3000 ㎡ ! C& V* R- P$ ]5 sCost:¥60,000,000 Completion date: June 6th, 2018 ( v. f" ^, ^# X2 E- B5 Z 科技的发展不仅改变人们的出行方式、时空观念,美学观念随着发生 8 r$ F4 V+ M# p2 ?* [/ l2 d' f巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 空间,一方面是消费群体尝试全新消费体验,另一方面是娱乐产业投 ) I/ [/ w3 Q7 j( p( i0 \资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 功案例。设计师致力于用科技和人文武装现代娱乐空间,让消费者获 % [! Y* h6 H* {; h7 k得与众不同的感官冲击。 4 a/ m; F# Y2 KThe development of science and technology not only changes ' W F! |0 H& o& h0 q, Jpeople's way of travel, the concept of time and space, but also greatly changes the aesthetic concept. This enables the / C; K/ m6 T+ g4 Q0 uentertainment industry to achieve transformation and improvement based on the development of science and technology. On the one hand, consumers try new consumption experience; on the other 3 [- n6 G+ U4 ^hand, the commercial value of investors in the entertainment industry is fast fission. Wuhan Hepburn is a successful case in this environment. Designers are committed to arming modern 3 @$ [' g5 r5 }6 p9 B, i0 L; S' z* aentertainment Spaces with technology and humanity, giving consumers a unique sense of 6 H7 `5 H* {4 C# l# ]9 J1 f2 ]* iimpact. 2 {0 [3 K9 y2 {武汉赫本酒吧沿用太空站机能风主题设计,在设计前期设计师背 后的逻辑是为投资方的使用让空间利用率达到最高限度,毫无浪费, 由此能带来高效运营。在案例设计过程中,如何将当地文化与未来元 素融合,在科技未来感冰冷坚硬外壳中找到人文温暖,是项目设计师 们需要突破的难点。 Wuhan Hepburn bar is designed with the theme of space station function. The logic behind the designer in the early stage of 0 d7 Y9 d2 k f% gthe design is to make the use of space utilization to the maximum % d0 c* Q9 p% F: g" c, Z+ W: L$ Gextent for the investors, without waste, thus bringing efficient & b. I& z x! Z* k5 @operation. In the case design process, how to integrate local culture 2 m5 A" \! C8 nand future elements and find humanistic warmth in the cold and hard shell of technological future is the difficulty that project , {( O, L7 P4 f" ` Ddesigners need to break ! e$ T# P7 X0 }1 O; F/ f, c: Hthrough. 1 p- F; t6 q! W* A! W* U5 | 本案在硬朗的折线条中加入有弧度的曲线,力量中透着柔美。这 $ p' X* ?: w4 G* J( |些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅,承载 项目未来感的门面,设计师将其打造成太空舱的形态。菱角分明设计 元素,配合流线型的光源线条,让人充满无尽的遐想。顾客仿佛游走 / F- p \7 S- x夜里,走在未来,走在异次元。在亦真亦幻中找到本真的自我。 This case adds the curve that has radian in the stiff broken line, $ h7 b- \. U. {' c7 X* A1 Mthere is soft beauty in force. These lines connect the past and the % `+ }! J) Q/ B6 F, q7 Ufuture and will lead customers to enter each space from the mysterious entrance. The front office, which carries the project's 8 q; u) @, |, j' e9 D# u5 |futuristic facade, was built into the shape of the capsule by the designer. Rhombic clear design element, cooperate streamline light 2 U1 u; m+ _0 S9 F5 esource line, let a person be full of endless daydream. The customer seems to wander through the night, walking in the future, walking in 3 y8 D: U( @; Q1 A; }1 l2 Fdifferent dimensions. Find the true self in the true % ^: h( \- J3 e4 aself. 6 [6 u% K" M+ H% r 穿过前厅,就是整个项目占比最大的区域——party 区。900 ㎡的 - b0 Q: o9 V$ c) Y0 m% V超大空间,人性化的空间设计理念结合无障碍技术,空间通透,视野 开阔,便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间,人性化的 设计理念体现了无障碍技术。无论你站在那个角度,视野都能轻松贯 彻全场。 Through the front hall, is the largest proportion of the entire 6 I/ }' a8 {. k. z& W, T5 V. |project - the party area. 900 ㎡ large space, the space of humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The * R2 y: n4 }4 h1 Mrounded Angle sets off the illusion of time travel. Leading Raver to the shores of the holy land of music. Huge futuristic science and # m7 K5 p7 \5 G" Stechnology party space, humanized design concept reflects 3 R& Q4 V5 Y: F: y! Y5 s6 zbarrier-free technology. No matter where you stand, you can easily ' s; c* ] L6 v$ F2 j. esee through the whole room. + K ]) q3 [0 E% X) p: R" X g7 t! M9 a- Q 硬件方面,占比率高达 60%的巨型 9K 分辨率 LED 屏幕,IMAX 级视觉效果水准,搭配众多灯光矩阵,体验前所未有的声、光、电完 美结合的全感官 360°立体环绕,让整体空间犹如未来世界一般,使 消费者们在体验中永远不知道下一秒这个空间会变成什么样。 - n/ P5 b/ L7 ~0 wIn the hardware, a giant 9K resolution LED screen with a ratio of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and 8 V; t8 B: G* `% C4 [6 Jtechnology space brought The scene of the extraordinary, the future of the world presents scenes within 6 n$ \* v8 n& L) _reach. " L k2 ?0 m5 K2 }1 f 4 M( @5 e7 m/ B0 S9 q# M7 s. C 抓住年轻人等于抓住未来市场,赫本沿用机能风科技娱乐主题准 7 ~5 q+ I2 c6 ~& g6 R8 a/ V确把握年轻市场,从消费者到行业领域都占据最前端。新冶在前期案 例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 —运营—体验”的闭环系统输出,配合全新的感官设计,必将引领娱 # r$ H' o$ B3 z0 O. ~( \: k. t( i乐产业的最新潮流。 ( |( u. T0 S8 z" u3 LCapturing youngest genration is tantamount to capturing the future market. Hepburn accurately grasps the young market with . Y4 s9 j3 j9 C7 Q, ?: ithe theme of functional wind, technology and entertainment, taking % H: [% U+ [1 H. V |0 t8 ~0 Pthe leading position from consumers to the industry. On the basis of the previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the latest trend of the entertainment industry. : g6 a2 _4 {$ x7 r0 G6 k' x4 w/ A3 J 更多新冶组作品请关注公众号: : t0 \ u+ J( H& Y |
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有点像是王者荣耀比赛的地方。