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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？ 1 ?+ M N8 p W4 G( d6 `) I7 p N' T* Y$ M 项目名称：武汉赫本酒吧 ! G- ?$ w/ _9 T |设计单位：深圳市新冶组设计顾问有限公司 主案设计：新冶组设计顾问团队 项目投资：6000 万 . l7 l) b; T/ ?9 d" X, c% @2 z项目面积：3000 ㎡ 竣工时间：2018 年 6 月 6 日 ' C) f- c- e7 Z* J0 Q" EHow is the functional theme entertainment 4 N& _% N; u P9 y/ f( yexplosive designed with a monthly turnover $ Z% K6 I. G9 \/ H" Tof 20 million ? Project name: Hepburn Wuhan Design company: Newera , ]2 A+ z+ o2 e9 U; G" }Project designer: Newera Area: 3000 ㎡ / a& o% x7 h: O: mCost:￥60,000,000 Completion date: June 6th, 2018 # z& b! ]+ d1 d 科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生 6 V; T9 c0 K; n* T. v& b% o4 N巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投 - p% `' R6 F6 E1 n资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获 得与众不同的感官冲击。 The development of science and technology not only changes people's way of travel, the concept of time and space, but also * ^- k& ]- Y8 T5 c: Bgreatly changes the aesthetic concept. This enables the 8 H/ P' Y0 H/ W: W( r, ~2 I/ oentertainment industry to achieve transformation and improvement 1 U( V; H9 s# ~. Zbased on the development of science and technology. On the one hand, consumers try new consumption experience; on the other hand, the commercial value of investors in the entertainment 0 M" @+ ]/ q) \& o0 S4 mindustry is fast fission. Wuhan Hepburn is a successful case in this environment. Designers are committed to arming modern entertainment Spaces with technology and humanity, giving consumers a unique sense of ~. ^9 b9 @' a/ L0 u; B# cimpact. 7 I- Q/ q: B- v+ t5 ?0 @5 A, m1 ]# f+ ^8 m7 ]; k 武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背 $ _2 X4 D( O3 V0 d* ?" O后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费， 由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元 素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师 们需要突破的难点。 ! E! U7 l) i! TWuhan Hepburn bar is designed with the theme of space / ]2 r/ |5 _* r# R# ]station function. The logic behind the designer in the early stage of 3 \- b0 P( Z0 o3 x! Z, ?the design is to make the use of space utilization to the maximum 5 c B1 n% }+ Pextent for the investors, without waste, thus bringing efficient 0 q* k* }$ r7 }+ Uoperation. In the case design process, how to integrate local culture and future elements and find humanistic warmth in the cold and hard shell of technological future is the difficulty that project ' A3 H% d( H9 p9 `( F# U+ d0 u2 ?6 Vdesigners need to break through. # p6 U. |0 Z* O' F1 T8 E" \i8 s) M( l" o1 p* r 本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这 些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载 项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计 元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走 6 {0 S0 L2 S; L夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。 k' w" Y1 w9 Y* Y D" FThis case adds the curve that has radian in the stiff broken line, 8 v! E2 J' q3 u# b6 ^3 fthere is soft beauty in force. These lines connect the past and the # a* e# [6 f% g5 \8 [+ c, Lfuture and will lead customers to enter each space from the mysterious entrance. The front office, which carries the project's + J( y* m1 r2 [1 ]2 Y# `futuristic facade, was built into the shape of the capsule by the . o) B2 h6 Y# o# xdesigner. Rhombic clear design element, cooperate streamline light source line, let a person be full of endless daydream. The customer seems to wander through the night, walking in the future, walking in 6 k2 l; u7 W( {0 E% {" I2 ?different dimensions. Find the true self in the true + g- S: a. X% |) B; W b# t8 fself. 2 Z4 I0 H9 V: u: b$ L6 H3 m. H3 R( C' }$ L1 _1 v+ v5 s. b: V $ n6 w# P3 F& J8 M" x4 x 穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的 - q; H' {+ Q2 H. m超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野 开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 7 u$ `8 S6 m' H+ d* N- g8 }Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的 设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯 $ Q' t3 E6 C# H- m D0 p$ x彻全场。 Through the front hall, is the largest proportion of the entire project - the party area. 900 ㎡ large space, the space of humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The ' V, }, q% w& a8 R5 C _$ {; U# A' A$ Mrounded Angle sets off the illusion of time travel. Leading Raver to s. j+ o9 x3 {0 ithe shores of the holy land of music. Huge futuristic science and % R) r% n! l2 i: otechnology party space, humanized design concept reflects barrier-free technology. No matter where you stand, you can easily see through the whole room. 硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX 级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完 0 q4 }, S$ b0 L, c4 P3 ~4 o: y美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使 $ F. r; C: P7 O9 A* c消费者们在体验中永远不知道下一秒这个空间会变成什么样。 + w) Y! W- Y/ Z: z; d8 |In the hardware, a giant 9K resolution LED screen with a ratio 1 w4 c S+ U1 `2 O% ]of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and % B4 I! Z* i* ?technology space brought The scene of the extraordinary, the 7 h$ Q |. @+ m8 I6 {7 l8 Z# pfuture of the world presents scenes within " j7 m( Y6 [9 ^; U+ e$ Greach. 抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准 确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案 - s& w, f [; v* n( P' T- K& F例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 —运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱 7 H7 c' ^& _+ ~乐产业的最新潮流。 : t4 i" @: B8 r, r( ]9 ]4 i' OCapturing youngest genration is tantamount to capturing the ( Q& \6 _4 N/ }. g) F0 `+ u0 T* cfuture market. Hepburn accurately grasps the young market with the theme of functional wind, technology and entertainment, taking - U1 s4 w* B7 I' R. a. f$ lthe leading position from consumers to the industry. On the basis of the previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the # D' Z: _3 e8 o0 }$ V4 b% d9 glatest trend of the entertainment industry. 7 D) u# K- U5 u4 h 6 d1 n. e9 S) g* ~: z 更多新冶组作品请关注公众号： ' _# }! Z$ @" b7 ^8 k- R+ }9 E- o$ P+ Z6 {2 N* h# H* Z9 d& e |
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有点像是王者荣耀比赛的地方。