|
本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 * @+ x9 R8 J* i. l; m 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？ - a0 T( L2 g/ X0 c项目名称：武汉赫本酒吧 7 E! h. W$ a3 W) V% I设计单位：深圳市新冶组设计顾问有限公司 : T6 v8 c: C: C. \( c主案设计：新冶组设计顾问团队 & N( }, H" P9 v. {0 Q9 a5 S项目投资：6000 万 : }8 }, X- p- f- X% E9 c6 i& h项目面积：3000 ㎡ 竣工时间：2018 年 6 月 6 日 % o$ U# h b# D) n$ C; D, eHow is the functional theme entertainment explosive designed with a monthly turnover of 20 million ? Project name: Hepburn Wuhan Design company: Newera : j( w j- l: y: y- qProject designer: Newera Area: 3000 ㎡ 0 t ?8 _2 M+ y S3 m/ ~Cost:￥60,000,000 Completion date: June 6th, 2018 " o$ c. H& K) H" W# S1 p科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生 巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 , o- u) ^! a0 b3 S. J空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投 资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 : q" R6 Y4 U' Z9 Q8 y/ u功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获 * Z$ P$ S( t4 ?$ h$ K" c得与众不同的感官冲击。 ! m7 f6 r5 A! W. N( E4 D0 N4 n) ], q; o EThe development of science and technology not only changes people's way of travel, the concept of time and space, but also ; U: m! N; u/ [' W: x$ Z3 o8 V2 Ggreatly changes the aesthetic concept. This enables the ) J2 {& k( s# h# Z! M( E; dentertainment industry to achieve transformation and improvement & c$ c/ E0 O7 mbased on the development of science and technology. On the one hand, consumers try new consumption experience; on the other hand, the commercial value of investors in the entertainment industry is fast fission. Wuhan Hepburn is a successful case in this 9 k" o1 p' H2 t" ?0 ~! Z/ Jenvironment. Designers are committed to arming modern 5 Z) H. ]: g! T1 L0 X7 g2 z, mentertainment Spaces with technology and humanity, giving consumers a unique sense of impact. - w% a/ }, p$ D' t& h. `) @2 t6 q9 y7 G; Z - c1 u$ e6 P0 j7 W! b6 l) ~' D 武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背 后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费， ; g" Z- ]/ X: _, ~由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元 # u' o" A) B! \& C6 Y0 M" |& I素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师 们需要突破的难点。 + C4 n3 N* B1 x+ Z+ qWuhan Hepburn bar is designed with the theme of space ( S6 \7 |5 ]* Z" Astation function. The logic behind the designer in the early stage of ) Z; J; y. z( @0 kthe design is to make the use of space utilization to the maximum 3 C7 N6 Z# f3 ^; D, I2 `extent for the investors, without waste, thus bringing efficient 1 K& s8 r) f8 Goperation. In the case design process, how to integrate local culture and future elements and find humanistic warmth in the cold and hard shell of technological future is the difficulty that project C% o/ ^* ^" Y! x( X6 q: xdesigners need to break $ t6 `/ o# d+ w2 {/ Ithrough. 3 v' j0 A+ y7 S0 U) i ( r# l5 I: f+ [9 Y, }3 W7 y1 B5 |6 x 本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这 些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载 8 b3 ~8 u4 H+ e5 N项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计 元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走 夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。 , A) a1 I( l/ t& {+ LThis case adds the curve that has radian in the stiff broken line, 4 k: r9 c7 h* Q( O Lthere is soft beauty in force. These lines connect the past and the " J/ z1 W4 }% Dfuture and will lead customers to enter each space from the mysterious entrance. The front office, which carries the project's ; {5 a2 G& W% t( Q- o# @, cfuturistic facade, was built into the shape of the capsule by the designer. Rhombic clear design element, cooperate streamline light source line, let a person be full of endless daydream. The customer + K# Y$ t* y1 ^2 r7 l( Lseems to wander through the night, walking in the future, walking in " V1 R H. Z: v" L' ]8 @different dimensions. Find the true self in the true 2 T6 b9 ]6 T6 p& x- {8 F3 I0 `* x7 uself. ( |( d/ t0 J0 m' m5 P8 P M( k( t6 M! V3 V& O; ]- A% S % z9 b3 n p8 e L2 J$ n 穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的 1 ]/ w' N3 r5 V$ V% Y$ x9 k0 L, \超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野 开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的 7 \0 T5 }: q, W# i9 O( }$ M设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯 彻全场。 Through the front hall, is the largest proportion of the entire 0 Q( O C Z: _( }project - the party area. 900 ㎡ large space, the space of $ ~' R Y+ p$ S* w- j% w. F& _humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The rounded Angle sets off the illusion of time travel. Leading Raver to 9 k5 [' v. g0 L8 X. gthe shores of the holy land of music. Huge futuristic science and technology party space, humanized design concept reflects 1 K z, W" ~9 \9 e. |1 Z* F5 R qbarrier-free technology. No matter where you stand, you can easily see through the whole room. ) p5 O0 P5 N, ]硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX 级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完 g& ^6 ?) S: U- }& o' g美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使 消费者们在体验中永远不知道下一秒这个空间会变成什么样。 In the hardware, a giant 9K resolution LED screen with a ratio of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and 2 {! M* z7 s, Q6 p4 _technology space brought The scene of the extraordinary, the future of the world presents scenes within reach. & o* S% u; m2 A* m) v8 m2 o7 \' Y7 t2 x. |5 _ 1 y; Z+ R. V- h2 g 抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准 & \' z9 m# j: n8 a( _ S U确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案 例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 —运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱 乐产业的最新潮流。 Capturing youngest genration is tantamount to capturing the + Y/ v! u6 ~2 Ifuture market. Hepburn accurately grasps the young market with the theme of functional wind, technology and entertainment, taking ; s u9 e# S8 M! u$ D: ?, Athe leading position from consumers to the industry. On the basis of the previous case study of Hepburn in guangzhou, xinye explored a $ \7 N: _. S! K, \; ~' u, {set of "design-operation-experience" output of the closed-loop - g% `& q+ w0 |7 I# k/ D; ^system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the ; q% i8 _" v3 slatest trend of the entertainment industry. , j" l. R e+ Q& e# I- e: Z , x$ Z4 N# I$ I ? + [0 ?0 E2 ~2 f/ B0 ^ 更多新冶组作品请关注公众号： . A0 t8 n& I% K6 C" Z6 B# w8 {- f) w4 u$ q1 A& K) M/ r; e |
精华推荐
换一换
发表评论5
有点像是王者荣耀比赛的地方。