|
本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 ( t4 R9 |/ d, Z' F( g 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的? ( |+ s# j& X7 A2 X+ @) v1 D" ^; j( P项目名称:武汉赫本酒吧 设计单位:深圳市新冶组设计顾问有限公司 主案设计:新冶组设计顾问团队 w; c }0 X/ @+ v: G6 n项目投资:6000 万 项目面积:3000 ㎡ 竣工时间:2018 年 6 月 6 日 How is the functional theme entertainment 8 ^9 ~% {1 j" T* L Yexplosive designed with a monthly turnover * N$ ?: k6 y0 z" Mof 20 million ? : z" P) X( v% s3 h# S' rProject name: Hepburn Wuhan Design company: Newera 5 L5 r. ^. I8 I$ \Project designer: Newera Area: 3000 ㎡ Cost:¥60,000,000 Completion date: June 6th, 2018 $ A$ S" o8 t8 {. t0 W( m8 g k3 f0 u! m0 y9 P9 T7 ` 科技的发展不仅改变人们的出行方式、时空观念,美学观念随着发生 巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 : @* y" e9 m, h# [9 M% f* e) p6 ~( b9 f6 T空间,一方面是消费群体尝试全新消费体验,另一方面是娱乐产业投 ) _9 k- \/ Z% Z7 N1 E资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 功案例。设计师致力于用科技和人文武装现代娱乐空间,让消费者获 ) ^" m+ _% ?% C% X, s! r$ h得与众不同的感官冲击。 The development of science and technology not only changes people's way of travel, the concept of time and space, but also % K- X4 S. Z. o9 m; kgreatly changes the aesthetic concept. This enables the entertainment industry to achieve transformation and improvement based on the development of science and technology. On the one ' w0 N8 d7 @( k* v" e% g, X2 Qhand, consumers try new consumption experience; on the other hand, the commercial value of investors in the entertainment 5 c0 }: x; @7 U, c+ `industry is fast fission. Wuhan Hepburn is a successful case in this environment. Designers are committed to arming modern entertainment Spaces with technology and humanity, giving ! [$ s: d3 B! n$ ]( w; d4 @consumers a unique sense of impact. - M/ U# ?- w t( W4 ?6 T$ P武汉赫本酒吧沿用太空站机能风主题设计,在设计前期设计师背 0 B$ ]* @! J2 n& U* @3 x后的逻辑是为投资方的使用让空间利用率达到最高限度,毫无浪费, + h2 ]8 l9 f4 ^& \! y( {* }/ Z由此能带来高效运营。在案例设计过程中,如何将当地文化与未来元 素融合,在科技未来感冰冷坚硬外壳中找到人文温暖,是项目设计师 们需要突破的难点。 2 v. q r) X) K$ o' E+ BWuhan Hepburn bar is designed with the theme of space ) a" O: O; p7 o* l$ nstation function. The logic behind the designer in the early stage of the design is to make the use of space utilization to the maximum ( b7 x9 ]3 | O; f2 Iextent for the investors, without waste, thus bringing efficient 5 c* G$ r% Q* _; A, n; S# `operation. In the case design process, how to integrate local culture and future elements and find humanistic warmth in the cold and hard shell of technological future is the difficulty that project * y! Z# E! Q1 F, vdesigners need to break 5 d- c& j( P9 C+ cthrough. ! O0 }$ p1 Y& ^9 Z , e- p) X" G1 z1 G: `% E5 B! z0 [ M. n 本案在硬朗的折线条中加入有弧度的曲线,力量中透着柔美。这 ( B% j$ i$ z7 f o+ q6 v2 ]3 g些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅,承载 0 A( z3 K) {8 w: |% Y4 E" l1 g0 J项目未来感的门面,设计师将其打造成太空舱的形态。菱角分明设计 6 G$ w; `2 R3 o7 D& ^元素,配合流线型的光源线条,让人充满无尽的遐想。顾客仿佛游走 夜里,走在未来,走在异次元。在亦真亦幻中找到本真的自我。 This case adds the curve that has radian in the stiff broken line, there is soft beauty in force. These lines connect the past and the 4 o8 r3 q! f, M9 y0 u3 p* o$ T' Sfuture and will lead customers to enter each space from the , j5 Q! |2 f* J3 U( `3 X6 s6 Kmysterious entrance. The front office, which carries the project's futuristic facade, was built into the shape of the capsule by the 2 _9 b; R( N1 y& cdesigner. Rhombic clear design element, cooperate streamline light 7 d. f- K$ u4 B9 @1 K+ [source line, let a person be full of endless daydream. The customer seems to wander through the night, walking in the future, walking in different dimensions. Find the true self in the true % K' }" p3 T3 _+ E( _! i* S% Pself. 8 K' ^" q, g2 q( _2 `7 Y+ y- y ! S+ ^5 T7 h( X- [; @! D( z 穿过前厅,就是整个项目占比最大的区域——party 区。900 ㎡的 3 d: l3 _* }% @, \3 F超大空间,人性化的空间设计理念结合无障碍技术,空间通透,视野 ( Z2 r/ J8 g: f开阔,便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间,人性化的 设计理念体现了无障碍技术。无论你站在那个角度,视野都能轻松贯 彻全场。 , m" D. F. {0 f* M$ VThrough the front hall, is the largest proportion of the entire project - the party area. 900 ㎡ large space, the space of 1 }' M) _5 V- V, U: ]/ c9 @8 dhumanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The ) e4 z1 x$ Z; t) M( Q# c0 drounded Angle sets off the illusion of time travel. Leading Raver to ' q2 _! M9 x6 I1 @+ m( Ythe shores of the holy land of music. Huge futuristic science and technology party space, humanized design concept reflects barrier-free technology. No matter where you stand, you can easily - F# F; |3 b, Hsee through the whole 7 |+ V5 H! y% M* C$ Z1 croom. " ^) \' d, e& c5 P " S: O& Q$ k: D 硬件方面,占比率高达 60%的巨型 9K 分辨率 LED 屏幕,IMAX r6 z2 H( \% a, D级视觉效果水准,搭配众多灯光矩阵,体验前所未有的声、光、电完 美结合的全感官 360°立体环绕,让整体空间犹如未来世界一般,使 消费者们在体验中永远不知道下一秒这个空间会变成什么样。 ^& w" s7 K5 f W7 q1 EIn the hardware, a giant 9K resolution LED screen with a ratio of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and technology space brought The scene of the extraordinary, the ) \5 z8 {2 P6 D wfuture of the world presents scenes within : H0 \2 L0 d& g9 Greach. 4 m. c7 f3 z& L; F/ H, c ( w$ J7 b) j! i; E 抓住年轻人等于抓住未来市场,赫本沿用机能风科技娱乐主题准 确把握年轻市场,从消费者到行业领域都占据最前端。新冶在前期案 9 z. I- \2 w" [* I/ z6 }: [. T* L例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 # V) T0 z; _; f7 I—运营—体验”的闭环系统输出,配合全新的感官设计,必将引领娱 ! d" f! A" W$ Y乐产业的最新潮流。 Capturing youngest genration is tantamount to capturing the future market. Hepburn accurately grasps the young market with ; v# D% b/ x6 f% I# m2 R; n |+ mthe theme of functional wind, technology and entertainment, taking % i/ J9 P' @, @! n/ {" n0 ?the leading position from consumers to the industry. On the basis of 3 z: H& q& `9 c3 |1 r1 S6 \the previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop ; f" {0 L5 [- N8 ~) Jsystem with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the 3 K A2 f$ ~1 j1 clatest trend of the entertainment industry. + R$ ~; A& f$ D" D% D , g$ R- v; k4 t- m, A& i# F 5 w0 g) W. f: f1 P 更多新冶组作品请关注公众号: 5 u* N/ S$ p0 [( h1 c; o+ ]+ W! L; T; D8 Q |
精华推荐
换一换



有点像是王者荣耀比赛的地方。