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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？ 8 B/ A7 R% R' X* r' y( F( P; E6 f& T. x X9 H 项目名称：武汉赫本酒吧 . H! i! A( w, h9 T9 }设计单位：深圳市新冶组设计顾问有限公司 ( C# l- u8 W0 P4 L8 b) n主案设计：新冶组设计顾问团队 - g) ], L/ S* d$ j项目投资：6000 万 项目面积：3000 ㎡ , a3 q1 @0 e" y4 S竣工时间：2018 年 6 月 6 日 - c7 b# W0 Z( n6 XHow is the functional theme entertainment 2 S' Q0 j0 P" _/ l4 J! bexplosive designed with a monthly turnover of 20 million ? ; |$ i# `! Q9 ]7 C& `Project name: Hepburn Wuhan 6 x) N2 E7 }! h8 x8 ^$ [& eDesign company: Newera 9 p7 i7 c# N: N; h7 x4 u2 NProject designer: Newera 8 m+ W; Q; M9 ?5 Z/ S6 a; rArea: 3000 ㎡ Cost:￥60,000,000 ( m9 J6 T3 C. i8 c) kCompletion date: June 6th, 2018 ; V; H- k! m A. s5 j 科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生 & d& G& n+ k0 [巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 9 q+ W1 }0 }& ], a空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投 ) E0 o- M) O |5 t+ F3 N( e资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获 / x1 `3 Q" U0 n# W得与众不同的感官冲击。 + N* N4 ?, K$ @ \0 a# hThe development of science and technology not only changes people's way of travel, the concept of time and space, but also greatly changes the aesthetic concept. This enables the / X. c# U |2 L8 gentertainment industry to achieve transformation and improvement # j" D* L6 L# U% h! z% t# Wbased on the development of science and technology. On the one 6 m: {# N0 o' N9 N" Whand, consumers try new consumption experience; on the other hand, the commercial value of investors in the entertainment industry is fast fission. Wuhan Hepburn is a successful case in this environment. Designers are committed to arming modern entertainment Spaces with technology and humanity, giving 9 |" z) j4 n8 `) h/ |2 k- yconsumers a unique sense of impact. / L) R* ?) y6 B, [0 ^7 w 武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背 , z* X/ {# ]& Z% A后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费， ) x; [7 o& |1 U/ ?/ G) {: F由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元 素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师 们需要突破的难点。 2 `" p* q, o/ ]Wuhan Hepburn bar is designed with the theme of space 9 d/ M9 U3 R& W( P5 y+ E* Astation function. The logic behind the designer in the early stage of the design is to make the use of space utilization to the maximum # B$ W7 \# r$ o# c/ J9 b) dextent for the investors, without waste, thus bringing efficient 0 h8 y: {& f2 X/ [! Qoperation. In the case design process, how to integrate local culture and future elements and find humanistic warmth in the cold and " i% A# {( d; Y& N8 o8 q8 |hard shell of technological future is the difficulty that project ! o! |6 e% m; Xdesigners need to break 3 E4 B! B8 N# r, N' z7 |# Qthrough. 本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这 些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载 项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计 / P$ _. L) l9 A8 {6 t) x! N1 I元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走 ) k3 [" v& j0 R夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。 This case adds the curve that has radian in the stiff broken line, there is soft beauty in force. These lines connect the past and the % y( y: o( z6 ~6 \9 afuture and will lead customers to enter each space from the ( D8 M* D" K6 U8 Nmysterious entrance. The front office, which carries the project's futuristic facade, was built into the shape of the capsule by the designer. Rhombic clear design element, cooperate streamline light : `' \+ T7 \# f0 W }source line, let a person be full of endless daydream. The customer seems to wander through the night, walking in the future, walking in different dimensions. Find the true self in the true self. 1 ?/ j5 Q7 _9 w, {* ^& P" M S3 c: ^. j9 b/ { 穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的 超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野 开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 q3 T8 x0 ]4 L' E- `1 ~Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的 & U* S1 b9 }& P: `4 f设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯 彻全场。 Through the front hall, is the largest proportion of the entire project - the party area. 900 ㎡ large space, the space of humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The - Y; g8 c( n- w) M2 R/ {2 Crounded Angle sets off the illusion of time travel. Leading Raver to 2 G- E* E- C: q" {the shores of the holy land of music. Huge futuristic science and technology party space, humanized design concept reflects barrier-free technology. No matter where you stand, you can easily see through the whole , s4 l( C+ H3 q) F# I5 d( S8 Eroom. 8 ^0 X1 B0 q5 G& B f; a硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX 级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完 美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使 消费者们在体验中永远不知道下一秒这个空间会变成什么样。 d. L( M* D; e: b( K# bIn the hardware, a giant 9K resolution LED screen with a ratio of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and technology space brought The scene of the extraordinary, the future of the world presents scenes within : g1 q0 P) g/ S% J$ r$ Creach. ! Z8 m9 a1 o9 Y6 c5 t$ G6 J 7 z w9 k. N% F7 P, g4 C, Z/ D 抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准 & h& n: v9 y8 [2 `. x* p0 \) N确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案 例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 : ?. e& [7 n2 [9 p2 A0 I—运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱 乐产业的最新潮流。 Capturing youngest genration is tantamount to capturing the ' g: a( w4 x Z- a. F3 J% vfuture market. Hepburn accurately grasps the young market with 9 `! y/ Q* K9 ^; s0 rthe theme of functional wind, technology and entertainment, taking the leading position from consumers to the industry. On the basis of 5 ]1 s+ |; _! H8 c5 ithe previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop 4 }& z# `, |! ^8 S% }system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the * a" k$ `2 }; L1 t& {latest trend of the entertainment industry. # x% G7 Q* Q! `7 u5 v 更多新冶组作品请关注公众号： |
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有点像是王者荣耀比赛的地方。