新冶组设计新作|武汉赫本爆火!大型娱乐派对空间爆品是如何设计出来的?

仅供分享不做任何商业用途,版权归原作者所有,谢谢配合。
本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑
. ?; M. a0 N* u& T' x6 U, B
% v1 r$ S% ?: x% O. E
月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的?

' `2 S. v  ], c! ?- j0 l+ x" u- R
项目名称:武汉赫本酒吧

% X. W* }, P( q  o9 I% b* R. J
设计单位:深圳市新冶组设计顾问有限公司

2 H( r; x3 F8 |  z/ b: s
主案设计:新冶组设计顾问团队

6 e3 |; ?* _! \" w# n6 G
项目投资:6000 万
1 F2 }" M5 H: U* S
项目面积:3000 ㎡
. A% h2 n% K# \
竣工时间:2018 年 6 月 6 日

1 i; _1 ~1 Y  ?% |" R  O5 p( k
How is the functional theme entertainment
7 ^  h) z/ G( j* h9 L
explosive designed with a monthly turnover
0 n4 s- k  q6 @% H8 G
of 20 million ?

+ r  u+ J$ I+ q% I
Project name: Hepburn Wuhan

: l( T% J$ K9 [: \. |+ J
Design company: Newera
5 z; I! }( w- v6 i+ E+ F8 X
Project designer: Newera
2 H$ t' D6 `! I. y/ k
Area: 3000 ㎡
# s; y6 V: k# B+ i0 e
Cost:¥60,000,000

  A* z- y* O: ?- q: ]; c: \
Completion date: June 6th, 2018
3 F, p: T* S. d8 f# R- }

4 w5 Z8 C3 e3 a  c2 ?
5 u9 P0 u, d- N0 i
科技的发展不仅改变人们的出行方式、时空观念,美学观念随着发生
% d" C# b; ]' t! d
巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的
9 y. n  K6 C/ a& R: r( [1 e
空间,一方面是消费群体尝试全新消费体验,另一方面是娱乐产业投
2 Q' d3 Y# s  k2 r
资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成
4 X# n* Y5 K/ q; c% B4 V) ?9 y' |9 D
功案例。设计师致力于用科技和人文武装现代娱乐空间,让消费者获

* U  d! v- q9 M: r/ {. n* f
得与众不同的感官冲击。
4 e/ [+ b+ u( I1 X* ]* W6 b
The development of science and technology not only changes
9 J  b% z6 p$ B5 [5 [+ d% B1 p$ i
people's way of travel, the concept of time and space, but also

2 y7 b; f) Y/ F
greatly changes the aesthetic concept. This enables the

2 v+ [7 `2 |" a5 c$ [1 T; z2 c
entertainment industry to achieve transformation and improvement
' U5 L$ }0 W8 r/ D% M1 }! [, r% x
based on the development of science and technology. On the one
1 \9 L+ Z3 \5 C% i
hand, consumers try new consumption experience; on the other
9 z4 E; i+ o- }' D0 S7 `5 E
hand, the commercial value of investors in the entertainment

$ k7 p0 v9 I# Z- D( s
industry is fast fission. Wuhan Hepburn is a successful case in this
% c% v, Y* H9 k( x. v3 z1 @' @
environment. Designers are committed to arming modern
/ E; [* I* k5 |7 u7 L! k# i4 E
entertainment Spaces with technology and humanity, giving

; p% G1 B' Z9 A( A6 i
consumers a unique sense of

6 S$ K% K1 D1 z& ~$ X6 G
impact.
$ W/ X: D! K( Z

( b. c) [0 a2 R4 f6 X1 r4 K0 Y

8 w3 v. r+ n' U9 w1 W1 t+ g; ?) G
武汉赫本酒吧沿用太空站机能风主题设计,在设计前期设计师背
- |! ?1 P. R7 I( O: V0 c
后的逻辑是为投资方的使用让空间利用率达到最高限度,毫无浪费,

" X4 d. x2 n8 l" E! p6 q
由此能带来高效运营。在案例设计过程中,如何将当地文化与未来元

6 o4 d9 W7 W/ ~" \! _
素融合,在科技未来感冰冷坚硬外壳中找到人文温暖,是项目设计师
) h4 |# z% s- w+ ~: ~
们需要突破的难点。
8 `3 b) S  {6 O0 D+ r0 @7 B
Wuhan Hepburn bar is designed with the theme of space
: f; C# r0 Z6 v; s
station function. The logic behind the designer in the early stage of

( Y. k2 X  n* {! X5 X% Y9 u* d
the design is to make the use of space utilization to the maximum
4 @5 B( }5 ]7 ^- R) G$ B. L
extent for the investors, without waste, thus bringing efficient

" W' U  C$ ^. M
operation. In the case design process, how to integrate local culture
9 o& g! M. `# J$ y$ ~+ R. M
and future elements and find humanistic warmth in the cold and
' T! @% D9 k- Y: A
hard shell of technological future is the difficulty that project
6 ]& y3 l1 [- f  Q$ L
designers need to break

7 i- c( I/ l. n5 H( p5 U8 |1 m
through.

) z) i7 p- @9 n6 A; ]6 Z
8 c8 x5 C8 D& Z2 y+ c
: V$ x3 X, F2 O7 Z5 x6 V) u$ e+ ~
. ^0 {4 ?5 p2 {
本案在硬朗的折线条中加入有弧度的曲线,力量中透着柔美。这
" K  d  A: E( q) n5 @, a
些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅,承载
1 X& ^  ^; a0 N6 F! j7 U
项目未来感的门面,设计师将其打造成太空舱的形态。菱角分明设计
) I0 r" N6 I' ]5 \0 K$ k  m, R4 C
元素,配合流线型的光源线条,让人充满无尽的遐想。顾客仿佛游走

! |+ v7 W# ^/ o7 M3 H1 x  ^
夜里,走在未来,走在异次元。在亦真亦幻中找到本真的自我。
% i( X3 I% z6 T6 ~  ?3 i
This case adds the curve that has radian in the stiff broken line,
! \8 E  {/ ]/ a7 E2 B! j! d" E
there is soft beauty in force. These lines connect the past and the

* A2 {) I& w6 @5 l6 v  Y, D( w
future and will lead customers to enter each space from the
* ?- u) W( ~  F: J
mysterious entrance. The front office, which carries the project's
3 I& A8 @. p, h9 n
futuristic facade, was built into the shape of the capsule by the

8 g# }+ K/ X8 P4 s0 a4 s+ Z  a
designer. Rhombic clear design element, cooperate streamline light
6 g0 \/ c0 S- ?6 M
source line, let a person be full of endless daydream. The customer
( W% u5 X$ p3 P# I
seems to wander through the night, walking in the future, walking in

2 B9 {, R1 K5 S- X4 k
different dimensions. Find the true self in the true
- K. T7 g/ z4 l1 y) z$ W6 F" E+ }
self.

) h2 Z7 u1 O; G
5 E7 c$ Q3 k$ d- J

" i" n" t. ?. c" g* Y: W: m( W
* _5 U: D& K3 w* f4 p8 S

! h% \. C5 ?8 K: |
穿过前厅,就是整个项目占比最大的区域——party 区。900 ㎡的

  u% R2 f' q7 {5 [
超大空间,人性化的空间设计理念结合无障碍技术,空间通透,视野

$ n1 M& o- a8 Z5 l- I% R
开阔,便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着

" h% C# \+ v) E: L
Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间,人性化的
" Q" ~' e# f6 @5 [2 s3 M- Q
设计理念体现了无障碍技术。无论你站在那个角度,视野都能轻松贯
3 Z3 G9 K5 {7 u- z5 A
彻全场。
* ~& B/ s  K8 P9 L( [/ t
Through the front hall, is the largest proportion of the entire
7 b5 |! V+ G; E, T( f" v
project - the party area. 900 ㎡ large space, the space of
% k9 K( R& n% t+ f6 i
humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The
9 j2 C! f. V# [# D' s8 Y$ E( ?3 v8 l7 \
rounded Angle sets off the illusion of time travel. Leading Raver to

" p/ v1 D$ O2 c( n: M- [
the shores of the holy land of music. Huge futuristic science and
8 f; n' p+ g/ ]: v/ o  `9 k8 C
technology party space, humanized design concept reflects
) l0 \2 {5 f. }5 O/ e$ q
barrier-free technology. No matter where you stand, you can easily

6 @% [$ a, L! P! I& Z0 ^. h
see through the whole

! n+ P$ b% q& `; X) c1 b
room.
, c% q3 |/ Y* `+ T7 k6 M7 D

2 Y$ k7 Z2 n, d0 n% L

( Z0 B. {9 F9 S/ N
硬件方面,占比率高达 60%的巨型 9K 分辨率 LED 屏幕,IMAX

6 F6 {; ^5 B/ T6 s$ f
级视觉效果水准,搭配众多灯光矩阵,体验前所未有的声、光、电完

6 h$ \* {* I# {+ w: X; S
美结合的全感官 360°立体环绕,让整体空间犹如未来世界一般,使

; q7 O/ l# _; }: y" E* g
消费者们在体验中永远不知道下一秒这个空间会变成什么样。

9 b7 a  i; Y6 R- E& W  k- C
In the hardware, a giant 9K resolution LED screen with a ratio

  F$ h/ l2 t7 g+ K0 s
of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and
2 Z1 w9 B) _9 N+ A/ g5 B
technology space brought The scene of the extraordinary, the
9 F) N: W2 W( B
future of the world presents scenes within

3 k6 r7 ]. v- C/ V6 v: J
reach.

% T6 L9 B8 Q+ u, Z2 U) m% W
; x% P/ B" ], B3 e: ]6 i& I, v
8 F8 A$ I* b( \
4 ?+ q. y/ _  j# H; L5 @
抓住年轻人等于抓住未来市场,赫本沿用机能风科技娱乐主题准
) h* w* b% d1 \8 X4 V
确把握年轻市场,从消费者到行业领域都占据最前端。新冶在前期案

( J  z5 c, n* o. G; n2 }
例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计
2 W( I# z0 u) ]4 [- j; \
—运营—体验”的闭环系统输出,配合全新的感官设计,必将引领娱

$ }% C9 `# K; T1 t/ G: \; f$ S+ ~0 }
乐产业的最新潮流。
3 `" u* {* r# y6 |/ S$ Q, s) ~1 R
Capturing youngest genration is tantamount to capturing the

8 ^' c4 x- ~4 z, o
future market. Hepburn accurately grasps the young market with

. y; m" Y$ G- T
the theme of functional wind, technology and entertainment, taking
; ]5 Z! _8 N# w6 V8 i
the leading position from consumers to the industry. On the basis of
$ P4 [) G/ ^( p1 Q& ^
the previous case study of Hepburn in guangzhou, xinye explored a

: U; _& z5 z5 g6 w0 q1 |6 ^& N: F
set of "design-operation-experience" output of the closed-loop

) n: O; C; ~1 v  f# L. N, Z# I
system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the

! m- {/ x: `) r# ]- w) T4 p( P
latest trend of the entertainment industry.

. t7 c' {; Z8 a6 V

1 X) j7 \3 J3 `

, x6 V- Y+ N/ f! F" k; x$ r+ l2 j3 b) N! \. v
更多新冶组作品请关注公众号:

6 J5 I; h# R6 Z4 r
6 l# H+ X0 u/ F6 ~

本帖子中包含更多资源

您需要 登录 才可以下载或查看,没有帐号?注册

x
精华推荐
换一换

发表评论5

新冶组设计新作|武汉赫本爆火!大型娱乐派对空间爆品是如何设计出来的?
拓者推荐
  • 唐忠汉-圣蓝菲诺别墅方案
  • HWCD 长沙黄士塘样板间
  • 尚壹扬-简约复古豪宅别墅
  • DIA丹健-朱房村华润臻澐
  • 【梁志天】西安曲江·九曲松间
  • 无间-上海汤臣君品合院方案
  • 君品-汤臣金桥花园项目方案
  • 无间-上海大宁中建玖上琅宸
  • HWCD-烟台洲際酒店深化方案图册
  • 琚宾新作-资兴东江湖度假酒店
  • 2025拓者年费+案例Vip会员说明!
  • 【 拓者年费--CAD图纸】
  • 【 拓者年费--户型方案】
  • 【 拓者年费--豪宅视频】
  • 【 拓者年费--灵感图库】