新冶组设计新作|武汉赫本爆火!大型娱乐派对空间爆品是如何设计出来的?

仅供分享不做任何商业用途,版权归原作者所有,谢谢配合。
本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑
0 m( h; W& S2 R; o2 T, F) n: u5 c4 V  {' G- }
月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的?
9 U2 T8 q7 g) e
! W6 t4 p% `6 [# T6 u. Y9 I
项目名称:武汉赫本酒吧
6 o; ~! ?4 @  A( D; ?( l* ^
设计单位:深圳市新冶组设计顾问有限公司
5 \% _  ]0 i9 [. a8 ^+ t, n
主案设计:新冶组设计顾问团队

* d, U7 s0 `) i7 V8 }5 t! Q
项目投资:6000 万
1 {0 N& a6 ^" m
项目面积:3000 ㎡

% A2 q- c& B0 |, F
竣工时间:2018 年 6 月 6 日
  u0 e8 Z& }0 S, G! }% c
How is the functional theme entertainment

1 |  u/ `/ [; q( z0 ^) S' Y" \
explosive designed with a monthly turnover
2 K3 x3 s6 r2 ^
of 20 million ?

% g- R9 c" s' _" X/ N% J+ I
Project name: Hepburn Wuhan

  ?; f8 t0 s2 t2 o& X7 p* M, b! ~
Design company: Newera

9 X2 P! _8 T3 U# Z3 ^0 N
Project designer: Newera

# b. n& v2 f/ k# t
Area: 3000 ㎡

0 f7 V4 B4 _$ V$ s3 E/ \; ?8 [
Cost:¥60,000,000
3 \! w5 X, d  f- r+ @
Completion date: June 6th, 2018

- ^( q0 Z" S3 s* H
' }- \3 W* e9 [/ U; r7 `
3 I: F' K8 P1 Q- b; c+ w  @1 n
科技的发展不仅改变人们的出行方式、时空观念,美学观念随着发生
/ {) h) a, v( P, Y& x
巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的
' h9 P& j+ K* y* P8 x3 E: f
空间,一方面是消费群体尝试全新消费体验,另一方面是娱乐产业投

* m& |4 j; \. m% n6 k* a
资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成

: c2 s) q5 h8 N0 _
功案例。设计师致力于用科技和人文武装现代娱乐空间,让消费者获
. K1 {. T9 v; s; c" e% e
得与众不同的感官冲击。
- g; J0 g+ k% s( C7 @3 b
The development of science and technology not only changes

( X' A/ B; J& e  T# I
people's way of travel, the concept of time and space, but also
( ]' f9 [; h" l) m! q( t
greatly changes the aesthetic concept. This enables the
4 W( X6 Y- v& {2 G( d+ f7 ?2 i
entertainment industry to achieve transformation and improvement

% J, G0 w. R/ P4 [
based on the development of science and technology. On the one

+ p% x8 B/ k' J
hand, consumers try new consumption experience; on the other
9 f+ t4 O) \( _! G# t, O% {
hand, the commercial value of investors in the entertainment

( R* C# ?5 K7 ^# B( G& q# ?2 e
industry is fast fission. Wuhan Hepburn is a successful case in this
7 c9 N& V2 E4 T% f4 i# e
environment. Designers are committed to arming modern
1 i# F8 ]" p7 N5 ]
entertainment Spaces with technology and humanity, giving

6 M- f* Z: d% H. r* b( w3 S
consumers a unique sense of
0 z3 u7 [% \# m0 v$ }8 a8 P0 i
impact.

$ H; J) H; p8 i" ]/ M

+ n, H' J$ J3 D

8 ?! q$ _* B' f3 O* O
武汉赫本酒吧沿用太空站机能风主题设计,在设计前期设计师背

. A6 w& s( I$ Y( p
后的逻辑是为投资方的使用让空间利用率达到最高限度,毫无浪费,
7 G: E- g* i* }7 f
由此能带来高效运营。在案例设计过程中,如何将当地文化与未来元
! c) @" r' C" Y
素融合,在科技未来感冰冷坚硬外壳中找到人文温暖,是项目设计师
% C/ h) t3 _' q2 f0 ?
们需要突破的难点。

! ]' N: m" e' c7 h% q
Wuhan Hepburn bar is designed with the theme of space

7 N9 I1 @0 J' A8 Z* y
station function. The logic behind the designer in the early stage of
( s3 r! c+ {0 Z" y; }+ k  g
the design is to make the use of space utilization to the maximum
% x* N/ R. X+ H0 i4 Y$ |
extent for the investors, without waste, thus bringing efficient

2 n+ R4 ~( x1 {' S6 u; Z
operation. In the case design process, how to integrate local culture

/ O5 n# |% y$ `6 T8 Y, a
and future elements and find humanistic warmth in the cold and

4 g+ e8 L$ a0 O. O9 N2 W
hard shell of technological future is the difficulty that project

. O! p$ ^5 h7 F# t* J
designers need to break

1 R' h4 `& x+ `) B  ]5 T; J
through.

  I3 x- _/ }$ R2 d6 H

" c! a. |3 `6 ^+ O' r
! C" d; j. O6 c( X# ~; Y' g
( d" O5 Y4 m  Q1 H
本案在硬朗的折线条中加入有弧度的曲线,力量中透着柔美。这

& R' T: v9 H& \9 A: ]
些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅,承载
: J5 C% b" |0 A$ ]
项目未来感的门面,设计师将其打造成太空舱的形态。菱角分明设计

. _" ?# ~9 F& \8 g: e5 B: }
元素,配合流线型的光源线条,让人充满无尽的遐想。顾客仿佛游走

! a) l: u" U& _6 f0 }
夜里,走在未来,走在异次元。在亦真亦幻中找到本真的自我。
2 y1 C* f0 X! r& Q2 ^" w) L
This case adds the curve that has radian in the stiff broken line,

# e# |# {( y' I
there is soft beauty in force. These lines connect the past and the

. K& j4 u5 F# A& y
future and will lead customers to enter each space from the

# V+ p: z) O+ o' Z  t/ M
mysterious entrance. The front office, which carries the project's
! k0 O9 V1 M9 l
futuristic facade, was built into the shape of the capsule by the

! ~* F* t- t! ]; Y; @' w
designer. Rhombic clear design element, cooperate streamline light
* \; K+ r9 A9 [* {! X' d! g8 z
source line, let a person be full of endless daydream. The customer

3 U/ T, K2 H  @( t
seems to wander through the night, walking in the future, walking in
) d. }/ r  j9 }* I
different dimensions. Find the true self in the true

- p8 I8 k. j$ @2 p, m
self.
0 e' w% W; [- ]- G- \

  z$ v' o  D$ `' j1 ~

- a2 x( |! w3 q4 e6 Y! i
) s% L8 ~! I  T6 r
" v4 E* @7 B+ A8 S
穿过前厅,就是整个项目占比最大的区域——party 区。900 ㎡的
6 y+ \6 H) O# a* N; z( {' l' ^% q
超大空间,人性化的空间设计理念结合无障碍技术,空间通透,视野

: @9 `9 f# l' @0 R  Y
开阔,便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着
, Q. T2 S1 j" M, }
Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间,人性化的

& ]7 e( L% \& n; G7 k+ j4 ~2 h
设计理念体现了无障碍技术。无论你站在那个角度,视野都能轻松贯

. K3 q9 m( ~0 n. A
彻全场。
/ B7 K, @3 N! f6 U$ i& K- W. j2 F
Through the front hall, is the largest proportion of the entire
2 Y$ T; @  T8 s; T6 F, i' `$ C$ ?
project - the party area. 900 ㎡ large space, the space of
  o) V+ ^$ h  _1 c! V
humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The

; R/ b8 J5 \0 V9 X
rounded Angle sets off the illusion of time travel. Leading Raver to

, b* m! k  y( X6 X& [0 D
the shores of the holy land of music. Huge futuristic science and

/ @6 ^( ~' u- \; ]( n
technology party space, humanized design concept reflects

  y, D' o! f: A  b! M
barrier-free technology. No matter where you stand, you can easily

* v/ s' `" W) R8 ^
see through the whole

8 Q0 |- v. D- V
room.

4 e" ^" x/ w  r8 A" i2 M

! l0 q* L1 u# r7 @
, P. g/ l# ~. h" d0 x  x: d
硬件方面,占比率高达 60%的巨型 9K 分辨率 LED 屏幕,IMAX
. Z$ D& l6 L6 ~3 v$ T, H# L2 o- f' P
级视觉效果水准,搭配众多灯光矩阵,体验前所未有的声、光、电完
3 k# j) @/ c% J. C
美结合的全感官 360°立体环绕,让整体空间犹如未来世界一般,使

1 i  B6 K6 H2 P: w7 i
消费者们在体验中永远不知道下一秒这个空间会变成什么样。

2 t2 R; q, `% y6 ^' @# O- P5 \
In the hardware, a giant 9K resolution LED screen with a ratio

5 H1 J* M( b1 ]
of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and

' {( c% A1 }& M
technology space brought The scene of the extraordinary, the

) x; B! `' n3 J; i4 y; c  C
future of the world presents scenes within
9 L, Q1 K4 I1 B2 X
reach.

, e8 W& {9 [$ ]. `+ y3 l3 X
2 {: [" |5 I* ]0 ~

$ {3 k* J, x+ G4 [/ B) _# j8 I3 ^$ }
5 @0 Q- a; u$ S0 w  L" t: N1 Z  o
抓住年轻人等于抓住未来市场,赫本沿用机能风科技娱乐主题准

- o2 Z' M9 }( V: }+ ^# i
确把握年轻市场,从消费者到行业领域都占据最前端。新冶在前期案
! [+ n' S% j' a
例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计
; F. `9 Z; h4 b% Q) O
—运营—体验”的闭环系统输出,配合全新的感官设计,必将引领娱
% z" S4 e9 ^: T; }  ~7 S! _
乐产业的最新潮流。
3 e9 b: s% Q' J% `- c
Capturing youngest genration is tantamount to capturing the
: [) e0 u2 W* t/ C
future market. Hepburn accurately grasps the young market with

5 `: \, p# ^9 o' H  f; S, b
the theme of functional wind, technology and entertainment, taking

  f6 t/ {' t& S6 M
the leading position from consumers to the industry. On the basis of

) E6 Y( _4 _; s9 m+ r) F$ M0 j
the previous case study of Hepburn in guangzhou, xinye explored a
: A+ e: Y$ @9 O9 L( K; A
set of "design-operation-experience" output of the closed-loop

# n. z7 B5 v  _) y  ~9 Y
system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the

& {' G8 r2 f! x4 j
latest trend of the entertainment industry.
) l5 V9 Q. c1 x  C

7 S8 Q3 r0 s' a/ X( n: |% V
5 d& m9 t0 @. \
9 K( N% v# ~/ C' o9 B9 H, }
更多新冶组作品请关注公众号:

, \5 G4 u# o- f: b( l  m) \
9 X. W4 l$ c; \1 j2 {% A

本帖子中包含更多资源

您需要 登录 才可以下载或查看,没有帐号?注册

x
精华推荐
换一换

发表评论5

新冶组设计新作|武汉赫本爆火!大型娱乐派对空间爆品是如何设计出来的?
拓者推荐
  • 晓风印月CAD施工图
  • 成都麓湖生态城项目
  • 春山秋水-南通启东·湖境桃源
  • LSD-苏州绿城凤起潮鸣
  • 上海高·尚领域别墅
  • 2025拓者年费+案例Vip会员说明!
  • 【 拓者年费--CAD图纸】
  • 【 拓者年费--户型方案】
  • 【 拓者年费--豪宅视频】
  • 【 拓者年费--灵感图库】