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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 4 a3 G# J; m1 h W2 `) m: G& S 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的? , p" m9 ^5 @( Y, j! j. {2 ?& b0 G项目名称:武汉赫本酒吧 & Y& }! j$ P8 z4 ]# G设计单位:深圳市新冶组设计顾问有限公司 7 @2 B; R# E4 ^. U( {; N3 }主案设计:新冶组设计顾问团队 ' K8 b3 ]( g3 c/ e! m9 {3 _项目投资:6000 万 项目面积:3000 ㎡ : @' _& w: `6 R竣工时间:2018 年 6 月 6 日 + ?# O; Y/ P. y1 [How is the functional theme entertainment : W. }8 X( V2 y0 }& N! vexplosive designed with a monthly turnover of 20 million ? ( |# a3 S. U8 p, kProject name: Hepburn Wuhan / |0 h! @0 y0 S0 p1 D TDesign company: Newera . X% q9 X& p3 t4 R# C" O; r$ @Project designer: Newera ) _ M/ F. i" X- B; Z$ CArea: 3000 ㎡ Cost:¥60,000,000 Completion date: June 6th, 2018 + p; E9 ]. K0 W9 l; }科技的发展不仅改变人们的出行方式、时空观念,美学观念随着发生 2 {! j" O2 [+ F3 x! N& w巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 空间,一方面是消费群体尝试全新消费体验,另一方面是娱乐产业投 资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 功案例。设计师致力于用科技和人文武装现代娱乐空间,让消费者获 * P: q, ?; i$ o K( f得与众不同的感官冲击。 The development of science and technology not only changes ; {) G! V g. xpeople's way of travel, the concept of time and space, but also greatly changes the aesthetic concept. This enables the 6 o1 _4 A; E! ventertainment industry to achieve transformation and improvement based on the development of science and technology. On the one 5 d2 g, y. S' T' Ehand, consumers try new consumption experience; on the other ( `& a. i0 B& @/ Q3 O' x- Phand, the commercial value of investors in the entertainment industry is fast fission. Wuhan Hepburn is a successful case in this 9 ?- i0 v6 e8 G1 N `. Lenvironment. Designers are committed to arming modern 1 v3 {/ ?, |2 C0 W9 ]entertainment Spaces with technology and humanity, giving consumers a unique sense of impact. / Q6 {6 X: o$ R/ p武汉赫本酒吧沿用太空站机能风主题设计,在设计前期设计师背 0 W6 f, @6 s( w; ^- G, Q后的逻辑是为投资方的使用让空间利用率达到最高限度,毫无浪费, : E2 u- [( J* i- }由此能带来高效运营。在案例设计过程中,如何将当地文化与未来元 素融合,在科技未来感冰冷坚硬外壳中找到人文温暖,是项目设计师 们需要突破的难点。 ; e* p- l9 `7 Q; h% Q3 s& D {7 K: o# p" ^Wuhan Hepburn bar is designed with the theme of space 9 i9 }' B* f8 w* }& @, jstation function. The logic behind the designer in the early stage of : }' h! p' C4 o* }3 Q2 A: \the design is to make the use of space utilization to the maximum extent for the investors, without waste, thus bringing efficient ) R& {8 D& N% W' p; T4 z1 Coperation. In the case design process, how to integrate local culture 3 H# \9 H& A% i8 `/ hand future elements and find humanistic warmth in the cold and hard shell of technological future is the difficulty that project designers need to break & B" P, e# O) I, [+ j ~) k2 mthrough. 9 N' u# O& I, H$ V / H: {2 A" w5 s$ f# D0 P, E 本案在硬朗的折线条中加入有弧度的曲线,力量中透着柔美。这 些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅,承载 项目未来感的门面,设计师将其打造成太空舱的形态。菱角分明设计 + z- y1 s" T0 J' Q+ h: j% b: |6 Q元素,配合流线型的光源线条,让人充满无尽的遐想。顾客仿佛游走 - Q" {& n5 T( e0 N夜里,走在未来,走在异次元。在亦真亦幻中找到本真的自我。 This case adds the curve that has radian in the stiff broken line, there is soft beauty in force. These lines connect the past and the / a% v& Y) @* ~1 L; D& hfuture and will lead customers to enter each space from the 2 ]5 \6 |# e) I4 A! Z9 G4 O4 m0 t3 Emysterious entrance. The front office, which carries the project's futuristic facade, was built into the shape of the capsule by the * m: ?! T# k; @ d2 ]6 w* Pdesigner. Rhombic clear design element, cooperate streamline light & y' i+ R4 ?, {- h( c$ nsource line, let a person be full of endless daydream. The customer ; s) t) V, _4 v& s# }9 i4 I* Oseems to wander through the night, walking in the future, walking in different dimensions. Find the true self in the true 0 {. O0 z7 ^1 J- N$ U+ p9 P" vself. 7 ]5 f# _+ a% V3 p( W7 P 1 d+ @* \) N( N3 P 6 u2 u# \ @2 Y/ x, f! m. \ i 穿过前厅,就是整个项目占比最大的区域——party 区。900 ㎡的 ! B; l; r. C ]9 W0 w; }超大空间,人性化的空间设计理念结合无障碍技术,空间通透,视野 + w# C4 F H# j2 I, }4 w6 Z开阔,便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 & {3 R% `+ w; H* `" ]Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间,人性化的 " h" o6 T3 ]- p9 _7 H6 B9 h2 c- k设计理念体现了无障碍技术。无论你站在那个角度,视野都能轻松贯 $ B7 t8 W. K% k- @彻全场。 Through the front hall, is the largest proportion of the entire project - the party area. 900 ㎡ large space, the space of * w( P/ ?. k/ g& u7 C" H1 ~7 chumanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The ! w6 p- U* s2 D& P; Grounded Angle sets off the illusion of time travel. Leading Raver to . v/ x* X9 K5 g; a; _" ^+ zthe shores of the holy land of music. Huge futuristic science and 5 D. \7 A) m' o: Z4 \technology party space, humanized design concept reflects % j2 g9 D" h* Y# ubarrier-free technology. No matter where you stand, you can easily see through the whole room. ) A0 @8 B% V% e5 _$ j! `5 |. Q5 Y 硬件方面,占比率高达 60%的巨型 9K 分辨率 LED 屏幕,IMAX 3 T& E4 ~) M1 m. \1 _级视觉效果水准,搭配众多灯光矩阵,体验前所未有的声、光、电完 & ?6 V& ?+ L; B7 ]# S9 ]7 e美结合的全感官 360°立体环绕,让整体空间犹如未来世界一般,使 * B& g' N( C$ [8 P& J, l消费者们在体验中永远不知道下一秒这个空间会变成什么样。 In the hardware, a giant 9K resolution LED screen with a ratio of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and 4 `9 W C! p/ O; z5 i% ttechnology space brought The scene of the extraordinary, the - k1 p/ z" @0 M- F! b$ K+ hfuture of the world presents scenes within 7 j4 f, R2 F/ D5 b% i1 Z! }' }reach. * [% m7 h. o9 g, ~! j! L1 c- ?- ], ]& O; B2 N2 | 抓住年轻人等于抓住未来市场,赫本沿用机能风科技娱乐主题准 确把握年轻市场,从消费者到行业领域都占据最前端。新冶在前期案 6 y5 T3 Y2 M& O; d2 a& K例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 8 B& g( V0 Z( Q l9 a5 |! V' h—运营—体验”的闭环系统输出,配合全新的感官设计,必将引领娱 乐产业的最新潮流。 4 U: D- \" m, k& R/ UCapturing youngest genration is tantamount to capturing the future market. Hepburn accurately grasps the young market with the theme of functional wind, technology and entertainment, taking 9 [% C. n' s3 f: \7 A! Nthe leading position from consumers to the industry. On the basis of * [3 U. a/ Z) {) ~! n, qthe previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the latest trend of the entertainment industry. " I X0 b: e/ ?2 Y/ [* ]! c* X7 i% W( J9 T; d3 n" T% G . S/ g- ^" ~3 [$ f 更多新冶组作品请关注公众号: |
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有点像是王者荣耀比赛的地方。