|
本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 7 R# @5 J# a$ c" j! ]3 Z1 B - | [+ j$ c& A& @ ~% T8 [+ U 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？ 项目名称：武汉赫本酒吧 1 O3 U( U# k1 _! |, m设计单位：深圳市新冶组设计顾问有限公司 主案设计：新冶组设计顾问团队 项目投资：6000 万 # ~+ v- Y; _# \* @* B% k% W项目面积：3000 ㎡ 6 {- w0 o. J: j0 _/ p2 b竣工时间：2018 年 6 月 6 日 ; y: _8 Z$ A( X, L2 i& [How is the functional theme entertainment ( J6 }: j9 r$ Sexplosive designed with a monthly turnover 9 e+ S& { s# Aof 20 million ? Project name: Hepburn Wuhan Design company: Newera 5 J. z4 P* \* @8 TProject designer: Newera Area: 3000 ㎡ ; B1 R/ M! }- _" ACost:￥60,000,000 ; ~/ ?/ R/ J! l* p8 Y5 FCompletion date: June 6th, 2018 % Q0 i2 J2 L+ ]$ w$ k& M6 G" v5 N$ {9 M! w: a: F8 j 科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生 巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投 资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获 得与众不同的感官冲击。 9 T6 G% q$ R* t% jThe development of science and technology not only changes people's way of travel, the concept of time and space, but also greatly changes the aesthetic concept. This enables the 9 j7 k' i1 \# C Rentertainment industry to achieve transformation and improvement based on the development of science and technology. On the one hand, consumers try new consumption experience; on the other hand, the commercial value of investors in the entertainment industry is fast fission. Wuhan Hepburn is a successful case in this ; `3 o$ }" Y+ F* Xenvironment. Designers are committed to arming modern ' P, H$ e( P# uentertainment Spaces with technology and humanity, giving \6 M/ z. U2 x) {# V8 t) Bconsumers a unique sense of * G' o3 |: m2 T. z" Z2 @impact. 武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背 后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费， ! n U+ p+ C3 N0 l6 `由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元 素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师 ; ]: v" q+ f* J们需要突破的难点。 1 t/ Z8 _2 N! c3 ]9 oWuhan Hepburn bar is designed with the theme of space / N2 {: T8 y# \" g, Nstation function. The logic behind the designer in the early stage of 4 ^" v1 ?4 H, nthe design is to make the use of space utilization to the maximum extent for the investors, without waste, thus bringing efficient , _$ j1 i) {' @# C7 a- |operation. In the case design process, how to integrate local culture 6 T: z- U/ @5 xand future elements and find humanistic warmth in the cold and hard shell of technological future is the difficulty that project 1 ]/ w" z O9 n3 q+ W: q; ~designers need to break * m# V( @/ f* k) Dthrough. $ J9 D) l4 I# J' g; c1 j% b* `本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这 + v3 a9 ^. c" t" B些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载 P) t1 S- P. P项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计 8 y* f% S. Q n! t( M/ `) n8 @元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走 夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。 0 W) C7 `+ R% Y& ^" l! jThis case adds the curve that has radian in the stiff broken line, there is soft beauty in force. These lines connect the past and the # y& j' }& x# v9 i! Z5 H& P: `future and will lead customers to enter each space from the " k1 r8 x* G9 x! Bmysterious entrance. The front office, which carries the project's futuristic facade, was built into the shape of the capsule by the - p5 o: ^/ _- q- u) d% ddesigner. Rhombic clear design element, cooperate streamline light source line, let a person be full of endless daydream. The customer seems to wander through the night, walking in the future, walking in different dimensions. Find the true self in the true 5 m7 [: `) d4 T2 f4 fself. # u" c' v1 x! A- I0 d 穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的 ; p0 U9 j e" m' R+ x) W0 `, e" S超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野 开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的 设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯 彻全场。 ( O9 X, k+ x' M& E/ u5 hThrough the front hall, is the largest proportion of the entire 2 t. ~- Q% w& Y6 Cproject - the party area. 900 ㎡ large space, the space of ' {* H; t1 @- Nhumanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The ! w' f4 M" m. V3 lrounded Angle sets off the illusion of time travel. Leading Raver to ; X% |' T( z8 dthe shores of the holy land of music. Huge futuristic science and technology party space, humanized design concept reflects barrier-free technology. No matter where you stand, you can easily see through the whole room. 7 I( l, Q+ R" j4 ^3 `& | 硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX . ?3 Q8 R' s9 K0 S级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完 美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使 消费者们在体验中永远不知道下一秒这个空间会变成什么样。 : \5 }* Y4 r1 U4 D; J7 e! B7 l0 r0 s# NIn the hardware, a giant 9K resolution LED screen with a ratio of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and 8 @7 X8 T! N* S$ ?3 I) \2 Dtechnology space brought The scene of the extraordinary, the 5 n, J9 u& m3 Z2 @future of the world presents scenes within reach. - D& {3 K; O9 [5 @ + h( B8 _- N- k k' C# a 抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准 确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案 例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 v( B& V. F+ ?—运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱 ; ~5 B1 q0 ~. ^4 u6 l/ t H乐产业的最新潮流。 Capturing youngest genration is tantamount to capturing the 3 R' |, C5 z4 w5 h8 a5 g# ^future market. Hepburn accurately grasps the young market with 3 Y% J ~. _; V& C. _the theme of functional wind, technology and entertainment, taking the leading position from consumers to the industry. On the basis of - Q2 D$ [* z& y% J, L% ^the previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop 8 J3 `& i: i/ c" ^* asystem with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the ' u) s; F3 e3 j; o; `latest trend of the entertainment industry. 更多新冶组作品请关注公众号： 7 X6 i1 n4 a4 X. h: a, w6 _& O |
精华推荐
换一换
发表评论5
有点像是王者荣耀比赛的地方。