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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 , t0 Q2 Y! B3 {& b; | 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的? 9 S( d1 N2 c# H) u( h项目名称:武汉赫本酒吧 7 e1 |# Y+ _, z- F9 g( m' P% v7 M设计单位:深圳市新冶组设计顾问有限公司 主案设计:新冶组设计顾问团队 项目投资:6000 万 项目面积:3000 ㎡ 竣工时间:2018 年 6 月 6 日 How is the functional theme entertainment explosive designed with a monthly turnover of 20 million ? * x' P) ~/ O& y/ r+ P, fProject name: Hepburn Wuhan Design company: Newera 5 o1 D! C+ h* m6 UProject designer: Newera * d `2 O6 Y: U ~' z/ F2 KArea: 3000 ㎡ Cost:¥60,000,000 Completion date: June 6th, 2018 ! y7 ~+ g; Y8 E# g2 a 科技的发展不仅改变人们的出行方式、时空观念,美学观念随着发生 ; C/ s9 S4 o' U7 D' }巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 空间,一方面是消费群体尝试全新消费体验,另一方面是娱乐产业投 资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 功案例。设计师致力于用科技和人文武装现代娱乐空间,让消费者获 得与众不同的感官冲击。 7 Z% h2 s, v) [* j' ^+ lThe development of science and technology not only changes + _, u+ a& u, c0 U/ Jpeople's way of travel, the concept of time and space, but also 3 X6 }. M0 n' s. h+ v- @* {4 vgreatly changes the aesthetic concept. This enables the entertainment industry to achieve transformation and improvement 3 I; q0 y8 ]) Hbased on the development of science and technology. On the one , b1 Q0 M; r1 ^0 G. D8 \* A" b+ Whand, consumers try new consumption experience; on the other hand, the commercial value of investors in the entertainment industry is fast fission. Wuhan Hepburn is a successful case in this , |8 j( F; I4 L- C+ Venvironment. Designers are committed to arming modern entertainment Spaces with technology and humanity, giving consumers a unique sense of impact. ' x7 P# @$ z- Y9 C . q$ A6 T, f# d$ {. ~ 武汉赫本酒吧沿用太空站机能风主题设计,在设计前期设计师背 后的逻辑是为投资方的使用让空间利用率达到最高限度,毫无浪费, 由此能带来高效运营。在案例设计过程中,如何将当地文化与未来元 素融合,在科技未来感冰冷坚硬外壳中找到人文温暖,是项目设计师 们需要突破的难点。 - z- D% c0 ^/ {) b; L# e' `Wuhan Hepburn bar is designed with the theme of space station function. The logic behind the designer in the early stage of - `9 B# S/ v7 n- A$ m: Vthe design is to make the use of space utilization to the maximum extent for the investors, without waste, thus bringing efficient 4 L7 z1 q5 Z6 roperation. In the case design process, how to integrate local culture ( G7 M% M F! H- u J( kand future elements and find humanistic warmth in the cold and hard shell of technological future is the difficulty that project 8 l9 C( l5 f% r8 H3 Adesigners need to break 0 H$ h4 b+ A7 Q9 ]0 a% }1 wthrough. ! S8 y. v6 _; Z8 h. L+ h0 J7 e7 }7 p 本案在硬朗的折线条中加入有弧度的曲线,力量中透着柔美。这 些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅,承载 0 G0 A& `: }. T& p项目未来感的门面,设计师将其打造成太空舱的形态。菱角分明设计 元素,配合流线型的光源线条,让人充满无尽的遐想。顾客仿佛游走 夜里,走在未来,走在异次元。在亦真亦幻中找到本真的自我。 2 u( N2 p2 Z3 P; bThis case adds the curve that has radian in the stiff broken line, ( i* F2 h' _* @: X9 C7 i; P o- gthere is soft beauty in force. These lines connect the past and the 8 ^0 z" I& O# V. sfuture and will lead customers to enter each space from the mysterious entrance. The front office, which carries the project's 1 v: R9 _. [7 y- E4 o6 pfuturistic facade, was built into the shape of the capsule by the ' \% }5 ]7 k/ U# [# qdesigner. Rhombic clear design element, cooperate streamline light " J1 ^- y5 v* e1 x% q- bsource line, let a person be full of endless daydream. The customer seems to wander through the night, walking in the future, walking in 8 n2 c3 P8 g9 l7 o9 Kdifferent dimensions. Find the true self in the true self. 穿过前厅,就是整个项目占比最大的区域——party 区。900 ㎡的 : `/ C3 O9 Q6 V: c4 M; h超大空间,人性化的空间设计理念结合无障碍技术,空间通透,视野 开阔,便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 - a3 Y' h8 m0 j L) K' vRaver 到达音乐圣地的彼岸。超大的未来科技感派对空间,人性化的 9 T! z9 c5 [7 p( G# y设计理念体现了无障碍技术。无论你站在那个角度,视野都能轻松贯 - U2 O" J* ]" d w4 M' p彻全场。 Through the front hall, is the largest proportion of the entire ( o. [4 V$ |3 A1 Z7 d( nproject - the party area. 900 ㎡ large space, the space of * S+ }* B, Q& f6 z( Ihumanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The rounded Angle sets off the illusion of time travel. Leading Raver to 0 c2 S V# ?. U W$ athe shores of the holy land of music. Huge futuristic science and , z, n( y, X& Gtechnology party space, humanized design concept reflects 5 S1 M) c, Y: x9 e Ubarrier-free technology. No matter where you stand, you can easily ) [$ _0 x3 l7 P& e1 I7 |( Zsee through the whole 8 I: J4 c. C! d% P* Z. ^( Sroom. * e4 J2 s8 l$ J( d1 N 硬件方面,占比率高达 60%的巨型 9K 分辨率 LED 屏幕,IMAX 级视觉效果水准,搭配众多灯光矩阵,体验前所未有的声、光、电完 2 S. [5 o) C# z1 C' V7 k: h: w美结合的全感官 360°立体环绕,让整体空间犹如未来世界一般,使 2 a6 X2 w& f( _4 l [$ ]# E消费者们在体验中永远不知道下一秒这个空间会变成什么样。 In the hardware, a giant 9K resolution LED screen with a ratio of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and $ l D, L0 }7 p9 ntechnology space brought The scene of the extraordinary, the P3 u1 [) o; D H. O) _future of the world presents scenes within ; @- Q, F7 Z! s- B! b+ Breach. , n$ g8 C! N& l* @7 x 抓住年轻人等于抓住未来市场,赫本沿用机能风科技娱乐主题准 H* R% ~1 N' n# x, ^1 X3 _确把握年轻市场,从消费者到行业领域都占据最前端。新冶在前期案 例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 —运营—体验”的闭环系统输出,配合全新的感官设计,必将引领娱 乐产业的最新潮流。 : G3 B" _2 O- M' X3 UCapturing youngest genration is tantamount to capturing the : v1 p* P/ y+ Y2 O1 R% Dfuture market. Hepburn accurately grasps the young market with ) f) P) }" U5 o, v# w: x1 pthe theme of functional wind, technology and entertainment, taking , t0 i6 R& C7 Athe leading position from consumers to the industry. On the basis of # i1 D9 V- k! mthe previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the ) X! x- G& Q; E# ` _latest trend of the entertainment industry. ( L# i3 m4 B, y4 d更多新冶组作品请关注公众号: 4 o; E: U$ J% |4 @* ]9 c, Q |
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有点像是王者荣耀比赛的地方。