8 G+ z- x1 x5 C

月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？

* C6 ?6 ~0 d5 B: s
2 a" s- {- j. n. N+ j) ?

项目名称：武汉赫本酒吧

设计单位：深圳市新冶组设计顾问有限公司

主案设计：新冶组设计顾问团队

9 T& i, Z, s0 z* h1 [" u

项目投资：6000 万

* C' d( z5 G9 v

项目面积：3000 ㎡

  y! a3 X+ f* x# f. L. s8 I) ^

竣工时间：2018 年 6 月 6 日

* e& `$ L3 M2 ~. ?7 U  Z

How is the functional theme entertainment

& p3 d3 Y; h1 i9 r) D4 z: j) s

explosive designed with a monthly turnover

of 20 million ?

5 x8 E# w1 A/ P/ S

Project name: Hepburn Wuhan

Design company: Newera

Project designer: Newera

Area: 3000 ㎡

Cost:￥60,000,000

( B& k/ _% `- y" ?4 A0 J4 }1 Y( h  r

Completion date: June 6th, 2018

- u. M; X3 m& z

科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生

( b  `- Y, j* j/ n1 y6 n

巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的

空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投

资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成

1 w8 j$ k$ g* G

功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获

% D; i$ g4 \/ p3 L% O3 s; e

得与众不同的感官冲击。

7 K4 p( n: O: `8 Q5 P

The development of science and technology not only changes

people's way of travel, the concept of time and space, but also

- a7 `3 r% f2 h0 s3 G& H

greatly changes the aesthetic concept. This enables the

& O  V9 n8 q  I$ f. A

entertainment industry to achieve transformation and improvement

based on the development of science and technology. On the one

hand, consumers try new consumption experience; on the other

1 M1 ?+ w9 _5 {3 U

hand, the commercial value of investors in the entertainment

1 ?% `, P! R3 _2 A, W% ]2 S2 u8 p# p1 d

industry is fast fission. Wuhan Hepburn is a successful case in this

environment. Designers are committed to arming modern

; ]; L' t% j' \, F

entertainment Spaces with technology and humanity, giving

6 u8 v. j, I# ~- Z; I4 Z

consumers a unique sense of

impact.

1 a% H1 l, m2 o6 Z9 N; F6 J

; G3 w& ?  O; P- V4 {; }

武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背

/ C9 N0 c. @! D4 `

后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费，

2 d/ p" W' G% i0 Q

由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元

素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师

! N% Q$ b- ]8 z" N+ x

们需要突破的难点。

9 |* U! v: J: x  x  [

Wuhan Hepburn bar is designed with the theme of space

# \9 B" Y6 L' Q$ U2 T

station function. The logic behind the designer in the early stage of

7 X; d' i, q& w, T  B8 f' t

the design is to make the use of space utilization to the maximum

' i9 I; s/ A& Q* ?

extent for the investors, without waste, thus bringing efficient

operation. In the case design process, how to integrate local culture

: N2 x1 |9 g3 [

and future elements and find humanistic warmth in the cold and

hard shell of technological future is the difficulty that project

/ b; ]# o3 E2 C) ]$ g( R

designers need to break

. {# w6 t+ o/ U( V/ d9 s/ p

through.

; V1 c  M5 }  D, r9 o6 h

; {' W! _+ Q# d& P* Q+ D; b. `

本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这

" l5 z6 e+ k' C7 t* F

些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载

: i" D3 T* ~, h4 B+ m2 _2 D

项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计

元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走

& i& H& [  N2 R. D) g

夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。

3 m' o; }1 `- P# j  L+ U( [

This case adds the curve that has radian in the stiff broken line,

there is soft beauty in force. These lines connect the past and the

4 y, V( m! |) e: A

future and will lead customers to enter each space from the

: ~: a3 }4 E6 {% X. p/ N: Q7 P

mysterious entrance. The front office, which carries the project's

6 z/ u* O2 d: X, \) h8 G

futuristic facade, was built into the shape of the capsule by the

designer. Rhombic clear design element, cooperate streamline light

+ x) M% m; _) T4 c+ O

source line, let a person be full of endless daydream. The customer

8 _5 L6 U- O7 t( O, s+ R+ o

seems to wander through the night, walking in the future, walking in

different dimensions. Find the true self in the true

self.

% [" \1 @! M; e

! b( m. n) j$ C$ O( f: ^) p  ]/ |

穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的

; f; v! M5 A; _# d

超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野

开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着

' y. J7 t7 K& x7 S! f& i

Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的

设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯

) f( p$ X; ~& S* s$ o3 j# y4 q

彻全场。

- Z8 q  t0 N& Q/ {$ Z4 D' @7 D

Through the front hall, is the largest proportion of the entire

project - the party area. 900 ㎡ large space, the space of

humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The

rounded Angle sets off the illusion of time travel. Leading Raver to

6 o) W- D; n0 g9 \" i

the shores of the holy land of music. Huge futuristic science and

5 ~4 f  K  }& T6 B

technology party space, humanized design concept reflects

barrier-free technology. No matter where you stand, you can easily

see through the whole

$ w& I: `2 v- j& s, J2 {

room.

, T8 }. v! s) G3 |4 Q& R

硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX

级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完

美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使

消费者们在体验中永远不知道下一秒这个空间会变成什么样。

4 e6 C& p" b0 @, B7 N( y: ~7 D

In the hardware, a giant 9K resolution LED screen with a ratio

of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and

technology space brought The scene of the extraordinary, the

future of the world presents scenes within

1 f9 n. t6 l/ d) ~& P

reach.

  w4 x! j! f1 m1 n4 ]' |

0 ^0 D; u0 \$ c; a, m! T

抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准

确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案

例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计

& S% g9 {) c: A1 M  S7 a

—运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱

! q# O3 g: h% V  v0 x6 v7 F% m

乐产业的最新潮流。

Capturing youngest genration is tantamount to capturing the

0 t& v2 Y8 j/ E0 Y" W* W

future market. Hepburn accurately grasps the young market with

the theme of functional wind, technology and entertainment, taking

* j+ M* V0 S7 k9 L- R

the leading position from consumers to the industry. On the basis of

, E6 k$ f2 R- L: d0 v! T! {

the previous case study of Hepburn in guangzhou, xinye explored a

set of "design-operation-experience" output of the closed-loop

system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the

latest trend of the entertainment industry.

/ s4 u! b) \4 b' F+ O9 n; W1 U4 Q" c

2 W8 p4 s2 D* ?$ H

4 e' [" d* ]2 W
! B# U( j5 w$ y) X, b! j! ]- R# |! ~

更多新冶组作品请关注公众号：

有点像是王者荣耀比赛的地方。

有点像是王者荣耀比赛的地方。

没有模型吗？
% b- H0 h7 D. i8 \9 U( N: W

心思半天不知道是酒吧还是网吧