新冶组设计新作|武汉赫本爆火!大型娱乐派对空间爆品是如何设计出来的?

仅供分享不做任何商业用途,版权归原作者所有,谢谢配合。
本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑
- Q: O- H: h- }' I. l8 _5 x) J
4 o) y  f+ L2 g2 m1 O
月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的?
' m* \) Z4 C2 s  V( ^

- C7 a- A7 f4 u, c9 i2 k
项目名称:武汉赫本酒吧
0 B! j+ n: w! I! X5 f
设计单位:深圳市新冶组设计顾问有限公司
9 b% C/ C/ }2 |
主案设计:新冶组设计顾问团队

$ i( l% y3 N5 W2 f7 c, ?# N" U0 e
项目投资:6000 万
1 ?$ s, X+ T  C$ w" y6 \
项目面积:3000 ㎡
' a9 d3 t; O3 s; F- A) O' ^$ l
竣工时间:2018 年 6 月 6 日

* Y) W: D0 U: ^& D' g4 z3 Y
How is the functional theme entertainment
3 W. ^3 {$ x  U. R& C
explosive designed with a monthly turnover

" N  m/ g/ D0 s  W  m8 \
of 20 million ?

0 J7 F5 ~6 K6 \% {! ]$ R
Project name: Hepburn Wuhan
% W" c9 T  H! e! U: u4 H; r$ L
Design company: Newera

+ O1 m) {4 r# G$ g9 j
Project designer: Newera
0 k1 M( W2 c8 c6 E- \" s
Area: 3000 ㎡
9 S: r" |& ]8 ?# s. d; x2 H
Cost:¥60,000,000
6 E( u: N7 K, F3 j  Z: X( B4 U4 Y* g
Completion date: June 6th, 2018
6 X. u0 F, S* @' T) B' m

9 _, `, O$ S, w( T
1 O7 S+ |1 H( N* b3 ]# Y
科技的发展不仅改变人们的出行方式、时空观念,美学观念随着发生

, a# ]3 c2 M2 u- x; b3 u
巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的
+ D) T% B6 \7 l
空间,一方面是消费群体尝试全新消费体验,另一方面是娱乐产业投

4 u. h- n; H! E7 a* }; V
资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成

2 n9 [$ p& E+ Q4 G" s, @
功案例。设计师致力于用科技和人文武装现代娱乐空间,让消费者获
* f% H8 R7 L, E4 j: x) x0 Q
得与众不同的感官冲击。
* X+ z5 X7 }) h8 k- }
The development of science and technology not only changes
- E2 Z" s9 e/ e
people's way of travel, the concept of time and space, but also

' l" B" N2 g$ n% q. j
greatly changes the aesthetic concept. This enables the
. w$ @& ?+ w# Y, g
entertainment industry to achieve transformation and improvement
5 N3 j+ U! A% r: l, M' O
based on the development of science and technology. On the one
! p8 }, A* D5 O1 g0 V- L3 a9 R7 _( d
hand, consumers try new consumption experience; on the other

8 w, d3 d" c% E  o/ C- I  Z
hand, the commercial value of investors in the entertainment
1 {' R% `6 j0 B& F; m0 z) U6 P
industry is fast fission. Wuhan Hepburn is a successful case in this

5 x) W8 X7 f- N& n$ \/ Y7 T" ~
environment. Designers are committed to arming modern

! r% F7 }9 i, v5 R
entertainment Spaces with technology and humanity, giving
, x, u* z& U, _
consumers a unique sense of
4 B5 U/ N; p1 n" m3 i1 |. d$ D
impact.

3 Q& }0 r& \; O$ d7 A
  O/ i1 N! K9 o. e+ b

" M! ~# b& n5 O' G  n$ @5 _% D) s
武汉赫本酒吧沿用太空站机能风主题设计,在设计前期设计师背
( g0 {! [8 T$ R* q4 n( D) `9 P
后的逻辑是为投资方的使用让空间利用率达到最高限度,毫无浪费,
1 g) r5 H/ n. |, {) q5 g
由此能带来高效运营。在案例设计过程中,如何将当地文化与未来元
# U4 V2 l: Z, d
素融合,在科技未来感冰冷坚硬外壳中找到人文温暖,是项目设计师

- ]" d/ a$ X. m' E% e# J- }
们需要突破的难点。
) O, w' h% C  P+ i2 D
Wuhan Hepburn bar is designed with the theme of space
3 Q: k- ?- ~/ J, I4 Z& F0 j; A3 E& B
station function. The logic behind the designer in the early stage of
$ R6 E. v( ?+ l# X4 ^1 \. @& S2 l; g
the design is to make the use of space utilization to the maximum
4 P: B1 r& P/ R, E
extent for the investors, without waste, thus bringing efficient
" R) A  e" `0 m, F
operation. In the case design process, how to integrate local culture
8 n# @$ V5 a9 m, Z
and future elements and find humanistic warmth in the cold and

/ {5 N4 N& P$ \4 u
hard shell of technological future is the difficulty that project

" n$ g8 }2 E9 u( E
designers need to break
: v4 v9 O0 B8 O* d4 n
through.

) p* \2 Y& N3 P' c# e+ P

3 z& u0 F6 P: c% u
1 |+ N  P* T8 i3 M! L
7 [5 G: L% x0 l, ?# ~2 W! J
本案在硬朗的折线条中加入有弧度的曲线,力量中透着柔美。这

& r7 @" U1 t, @/ Y! t9 ~
些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅,承载
7 I7 s1 C  y- l1 ]: b* J7 S
项目未来感的门面,设计师将其打造成太空舱的形态。菱角分明设计
8 z& C4 R& q& y
元素,配合流线型的光源线条,让人充满无尽的遐想。顾客仿佛游走
6 ?8 g6 d: G, m& }- r5 @# J
夜里,走在未来,走在异次元。在亦真亦幻中找到本真的自我。
. K) C3 x8 `# `' D
This case adds the curve that has radian in the stiff broken line,

2 L/ O8 R: G) p& Z3 C
there is soft beauty in force. These lines connect the past and the
: M/ A  [# t+ p* c9 g( V
future and will lead customers to enter each space from the
, `2 R+ ]: W9 R* d: K" i. ?3 j; ^
mysterious entrance. The front office, which carries the project's
7 B! j# \5 O6 S1 r4 z, u% _! |
futuristic facade, was built into the shape of the capsule by the
- H# C7 j8 L3 P% ~; u3 n
designer. Rhombic clear design element, cooperate streamline light
7 ?- J! i7 a4 }' n
source line, let a person be full of endless daydream. The customer

1 m( |- o0 L4 {1 e$ r: P
seems to wander through the night, walking in the future, walking in
% O$ o' A( b8 z) v" J8 L
different dimensions. Find the true self in the true

3 X7 b, [8 s& u
self.
- y' e: c. f$ m1 B5 m* H0 f
8 \5 u4 Z) K6 `5 M  ^3 ]
7 U1 J$ G5 V9 F
" a  L- }8 x2 K

1 E( w! w3 n7 \1 w9 t- E
穿过前厅,就是整个项目占比最大的区域——party 区。900 ㎡的
* m3 ]9 H/ v9 X2 S5 |6 V* C2 X
超大空间,人性化的空间设计理念结合无障碍技术,空间通透,视野
' {# s* v+ |. B& a
开阔,便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着
6 r( R. i8 c8 g" s
Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间,人性化的
# \# z3 Q/ Q+ N, |2 o
设计理念体现了无障碍技术。无论你站在那个角度,视野都能轻松贯

, Z& }9 q) R- w6 Z7 I! A
彻全场。

, @& g' Y# N( h% b4 }
Through the front hall, is the largest proportion of the entire
# ]* S! ^  g) w. A* {' Q
project - the party area. 900 ㎡ large space, the space of
: J- M7 x9 n' c4 L
humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The

4 }# }  }4 e7 P* @- Y, A- G  ]
rounded Angle sets off the illusion of time travel. Leading Raver to
, b1 k9 L7 [0 d9 \( w* W; z
the shores of the holy land of music. Huge futuristic science and

7 z0 }: a5 R4 [8 c
technology party space, humanized design concept reflects
* n" A1 P$ n$ m& M
barrier-free technology. No matter where you stand, you can easily

. c5 V. j- h" n3 F& q* H3 u% p
see through the whole
2 c, ?/ l4 r* U7 N2 _! k
room.
( Y0 [' |2 N2 t/ v% x3 q
2 Q: ~9 P# t6 Q

0 |: j4 c; U% U. h4 w9 ?+ E9 E
硬件方面,占比率高达 60%的巨型 9K 分辨率 LED 屏幕,IMAX
- z. I8 l3 ?  t8 k1 \2 ^
级视觉效果水准,搭配众多灯光矩阵,体验前所未有的声、光、电完

+ i7 g) w1 g$ \5 g
美结合的全感官 360°立体环绕,让整体空间犹如未来世界一般,使

! b7 D* Z- N7 I! A" K
消费者们在体验中永远不知道下一秒这个空间会变成什么样。

' s/ q( d5 ^9 M/ n1 i' [
In the hardware, a giant 9K resolution LED screen with a ratio

; t5 \9 K& D; ?$ L& u# q9 O
of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and

2 {1 `* x/ ?1 c+ p" x
technology space brought The scene of the extraordinary, the
* \! r% N- z1 b3 g2 `
future of the world presents scenes within

4 ~8 s3 W+ M: j$ P4 s8 a: a
reach.

/ a/ I: z2 J3 O. M
: u; X. p0 l1 ~% ]* i: L
. ?' b4 e1 j+ P. _& l% X( F  h

# ^) {  X+ \( T* r% L
抓住年轻人等于抓住未来市场,赫本沿用机能风科技娱乐主题准
$ S2 Y# w) _  _3 ^( ^  A
确把握年轻市场,从消费者到行业领域都占据最前端。新冶在前期案
: y2 ]7 d2 V2 J, }1 X
例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计
+ E, s8 l& s  A  Y! V
—运营—体验”的闭环系统输出,配合全新的感官设计,必将引领娱

% Y  j/ W2 ?$ {4 |, D3 ?/ X% m
乐产业的最新潮流。

+ |$ U! T9 o$ t4 K9 c5 f7 A
Capturing youngest genration is tantamount to capturing the

7 U9 Q" G& v: S
future market. Hepburn accurately grasps the young market with

% N* b3 g, Q) M1 h
the theme of functional wind, technology and entertainment, taking
- D0 y* ^: {7 ]! Z9 Z9 \
the leading position from consumers to the industry. On the basis of
$ }1 }9 d- }9 N) D+ D! V; [5 e
the previous case study of Hepburn in guangzhou, xinye explored a
8 b$ ^# f3 h' m1 b, U; G
set of "design-operation-experience" output of the closed-loop

* f+ s7 n7 F4 a% Y9 ~/ c8 j* L
system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the

2 A; B$ \; u0 O' u; w4 h
latest trend of the entertainment industry.
* y: S  C3 [5 E

0 M1 g7 w& K( n( l1 C
1 G% z0 J4 G* j* v( j& ~
3 G4 t' J( R4 N4 t
更多新冶组作品请关注公众号:

4 H' J% P2 R3 [2 U% r* e' u

, ~2 N& |, t4 K& U9 M

本帖子中包含更多资源

您需要 登录 才可以下载或查看,没有帐号? 注册

x
精华推荐
换一换

发表评论5

新冶组设计新作|武汉赫本爆火!大型娱乐派对空间爆品是如何设计出来的?
拓者推荐
  • 重庆站】精工课(5月27-28日)
  • 琚宾-杭州保亿观云钱塘城
  • 召禾设计-上海汤臣君品
  • CCD-华润置地南通澐璟
  • 朴悦-华润小径湾-悦海白兰墅
  • CCD-华润 CCBD 889㎡设计方案
  • 【召禾设计]天际江景超大平层方案
  • 【WSD世尊】建发·云启玉诸
  • CCD-华润玺宸上院中叠样板间
  • CCD-武汉绿城外滩玫瑰园别墅
  • 2025拓者年费+案例Vip会员说明!
  • 【 拓者年费--CAD图纸】
  • 【 拓者年费--户型方案】
  • 【 拓者年费--豪宅视频】
  • 【 拓者年费--灵感图库】