|
本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 3 I+ B! [* L- w! |! Q$ G; u & W4 O" L( w( i: o 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的? ! Q s, R/ |* b# }, n 项目名称:武汉赫本酒吧 ! w2 g1 }5 Q; k0 F" l设计单位:深圳市新冶组设计顾问有限公司 主案设计:新冶组设计顾问团队 / j1 s! _* k& [- O+ L4 l8 v项目投资:6000 万 项目面积:3000 ㎡ ' x* T$ r, N- a h2 C$ n竣工时间:2018 年 6 月 6 日 How is the functional theme entertainment : H% ~( b& o# \0 X5 eexplosive designed with a monthly turnover # C, o$ \/ ]0 E: `of 20 million ? Project name: Hepburn Wuhan Design company: Newera Project designer: Newera : s% Y% T6 b: S% A4 h% CArea: 3000 ㎡ ^& M. ^. @! u& HCost:¥60,000,000 Completion date: June 6th, 2018 科技的发展不仅改变人们的出行方式、时空观念,美学观念随着发生 巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 * b% B$ {1 n6 T# U2 Z- `; R空间,一方面是消费群体尝试全新消费体验,另一方面是娱乐产业投 * s- W1 e1 X2 M4 O3 l( Z4 k资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 " O7 e$ i$ W0 Z4 K$ {+ q& k功案例。设计师致力于用科技和人文武装现代娱乐空间,让消费者获 * q' k7 \! h7 c: k得与众不同的感官冲击。 , h8 T6 C5 M1 j* F* ^ cThe development of science and technology not only changes people's way of travel, the concept of time and space, but also greatly changes the aesthetic concept. This enables the ! e0 \: d$ j4 f+ Z5 E4 Lentertainment industry to achieve transformation and improvement based on the development of science and technology. On the one hand, consumers try new consumption experience; on the other , o& z2 G0 V; ?, J! d$ Q/ _' ahand, the commercial value of investors in the entertainment industry is fast fission. Wuhan Hepburn is a successful case in this ; ~% Q1 a/ J; @9 Xenvironment. Designers are committed to arming modern 1 L3 O# X) t+ D) Eentertainment Spaces with technology and humanity, giving consumers a unique sense of ; Q: O9 Z5 @2 ]: W" T9 G2 d0 aimpact. % Y9 T' ?, L z5 \3 J武汉赫本酒吧沿用太空站机能风主题设计,在设计前期设计师背 8 _# r2 g' _& `. h: Y后的逻辑是为投资方的使用让空间利用率达到最高限度,毫无浪费, & V. T7 q% j# i0 ^5 J由此能带来高效运营。在案例设计过程中,如何将当地文化与未来元 素融合,在科技未来感冰冷坚硬外壳中找到人文温暖,是项目设计师 们需要突破的难点。 8 _! s5 c+ Z4 i* I1 n. T- oWuhan Hepburn bar is designed with the theme of space / G4 P5 A0 f: i; C! F' R3 E! y3 istation function. The logic behind the designer in the early stage of 4 d, q! r+ Y* r) U. cthe design is to make the use of space utilization to the maximum extent for the investors, without waste, thus bringing efficient 7 L7 _$ r1 R0 K7 \& h- Loperation. In the case design process, how to integrate local culture 2 [3 g9 i3 ]/ e6 C' c f2 q% Tand future elements and find humanistic warmth in the cold and ! z& T5 {8 g8 q/ [hard shell of technological future is the difficulty that project designers need to break through. ' K/ t/ |6 q. f5 s* [, n& E) u o: y0 D0 t7 l 本案在硬朗的折线条中加入有弧度的曲线,力量中透着柔美。这 些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅,承载 6 v5 d6 b* ? {0 f& i项目未来感的门面,设计师将其打造成太空舱的形态。菱角分明设计 元素,配合流线型的光源线条,让人充满无尽的遐想。顾客仿佛游走 夜里,走在未来,走在异次元。在亦真亦幻中找到本真的自我。 + u$ I: k) ~# H% s9 D7 r: VThis case adds the curve that has radian in the stiff broken line, 7 s7 T9 h6 F' T1 D) cthere is soft beauty in force. These lines connect the past and the 7 z7 v4 m2 h( Cfuture and will lead customers to enter each space from the 1 S. ]" K' ]" ^/ Fmysterious entrance. The front office, which carries the project's ' R% R) n( q0 o- @, y8 V+ cfuturistic facade, was built into the shape of the capsule by the designer. Rhombic clear design element, cooperate streamline light # O; V2 ~/ `6 @: C" Ksource line, let a person be full of endless daydream. The customer seems to wander through the night, walking in the future, walking in - r2 b+ ~/ N/ X0 K2 @3 s* Tdifferent dimensions. Find the true self in the true self. ( g9 c7 f. h1 g0 @ 穿过前厅,就是整个项目占比最大的区域——party 区。900 ㎡的 " Q. f* L; d" x超大空间,人性化的空间设计理念结合无障碍技术,空间通透,视野 开阔,便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间,人性化的 . D; m) W- o9 {& J) D. j设计理念体现了无障碍技术。无论你站在那个角度,视野都能轻松贯 1 ] o+ ?( p* n9 `2 `/ R- K7 F彻全场。 Through the front hall, is the largest proportion of the entire project - the party area. 900 ㎡ large space, the space of humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The rounded Angle sets off the illusion of time travel. Leading Raver to W3 C% ?5 j K, N- f) S- |' bthe shores of the holy land of music. Huge futuristic science and ( |1 b/ v3 Y3 rtechnology party space, humanized design concept reflects 3 p5 v6 I7 p7 {8 mbarrier-free technology. No matter where you stand, you can easily . h1 W# q n; D2 g8 F+ e: ^see through the whole room. 1 ~4 n+ ]& X$ \# H2 @* z9 _ 硬件方面,占比率高达 60%的巨型 9K 分辨率 LED 屏幕,IMAX 9 M4 y5 U3 T+ s% @. j级视觉效果水准,搭配众多灯光矩阵,体验前所未有的声、光、电完 6 a* k6 S6 y. q0 g美结合的全感官 360°立体环绕,让整体空间犹如未来世界一般,使 消费者们在体验中永远不知道下一秒这个空间会变成什么样。 0 u1 }+ s o2 P9 g& V/ aIn the hardware, a giant 9K resolution LED screen with a ratio 0 U, m* W8 H* }8 w" ~0 d t$ xof up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and 9 i: z% r: M3 J% G7 z8 Z9 T. {, ^technology space brought The scene of the extraordinary, the 9 Z0 C3 F% [* S& O( \+ M" Sfuture of the world presents scenes within 6 f1 `+ H. F# o; p5 ~$ Greach. b. r0 h4 ?8 Q: v m* v0 C 抓住年轻人等于抓住未来市场,赫本沿用机能风科技娱乐主题准 " w$ p8 d- [+ I9 o确把握年轻市场,从消费者到行业领域都占据最前端。新冶在前期案 例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 2 t0 ~: k$ {% O. \, `—运营—体验”的闭环系统输出,配合全新的感官设计,必将引领娱 乐产业的最新潮流。 ! W! d' F( [6 f9 FCapturing youngest genration is tantamount to capturing the # O& J, Y, [0 j: dfuture market. Hepburn accurately grasps the young market with ) K4 H) u+ G( athe theme of functional wind, technology and entertainment, taking 5 t: m6 [6 {9 R3 ]/ H. Mthe leading position from consumers to the industry. On the basis of . P8 ?* T+ [: K- W, lthe previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop 8 D: X/ U$ N( I" tsystem with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the , h7 _9 G9 }% s6 m; ~! F0 h8 b$ platest trend of the entertainment industry. 9 o4 u7 z5 j/ V2 ]1 e( r4 F- l# |0 B6 d& `4 w ) w" v+ T* K# g2 ?: ?% C4 y 9 p$ e: B. q# H. f9 B 更多新冶组作品请关注公众号: |
精华推荐
换一换



有点像是王者荣耀比赛的地方。