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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？ ! L! t8 ]9 o! m/ @) H 项目名称：武汉赫本酒吧 - V3 X% P% f T2 y4 B6 j设计单位：深圳市新冶组设计顾问有限公司 * h9 m$ X Q; @; t; I# o主案设计：新冶组设计顾问团队 项目投资：6000 万 项目面积：3000 ㎡ 6 M9 t0 `$ Y- u* ?竣工时间：2018 年 6 月 6 日 6 ^+ i" M% E. w/ o8 I" q2 IHow is the functional theme entertainment explosive designed with a monthly turnover of 20 million ? 4 {2 G5 I, }3 @5 |" iProject name: Hepburn Wuhan Design company: Newera 7 x8 j4 l; a+ YProject designer: Newera Area: 3000 ㎡ 7 p5 {8 c0 d( d3 _4 s9 sCost:￥60,000,000 Completion date: June 6th, 2018 科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生 巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 3 Z: N* A" |; p3 G; q( h空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投 资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 5 r/ ?8 Y% x( i! [& g1 ?% i功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获 6 \8 W0 l8 {( k) i得与众不同的感官冲击。 / c( r% r+ B% Q7 i: O2 q+ C9 x; PThe development of science and technology not only changes " N) ]( I4 w5 R( [4 f: speople's way of travel, the concept of time and space, but also greatly changes the aesthetic concept. This enables the / Y1 A% c2 ]& H# w! Ientertainment industry to achieve transformation and improvement & ~! t# \: g) W& S9 J! qbased on the development of science and technology. On the one ! u6 R' {3 q6 [' n- Yhand, consumers try new consumption experience; on the other , V8 Y8 c/ _( h# @0 Rhand, the commercial value of investors in the entertainment ( z! g7 S) O* [3 `4 u- s! }1 R% ?industry is fast fission. Wuhan Hepburn is a successful case in this 6 `6 d* `+ O! c! q( \% `environment. Designers are committed to arming modern entertainment Spaces with technology and humanity, giving # ?! q2 r$ d+ mconsumers a unique sense of - w$ F2 E. i" r, U" P* e+ _impact. 武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背 后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费， 由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元 素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师 , I$ b! i5 p" _% ^' \ U! P5 ~$ Y, U- Q们需要突破的难点。 Wuhan Hepburn bar is designed with the theme of space 5 K3 g7 ^) u$ Z3 Bstation function. The logic behind the designer in the early stage of 4 Y3 H/ w. D R5 W2 `the design is to make the use of space utilization to the maximum 5 D5 n6 S' @& p1 q* X7 ?( Yextent for the investors, without waste, thus bringing efficient operation. In the case design process, how to integrate local culture 8 _7 Z: u4 r8 C0 l% {and future elements and find humanistic warmth in the cold and hard shell of technological future is the difficulty that project % q# A. O" n: h9 v$ N! N( t# E, F+ Ydesigners need to break 8 _+ Z3 v2 K! B9 H) Z4 f" b. B% Gthrough. 1 L" `5 u' \7 l( ` o8 h" C8 l: z" b T j% ~9 z) Z; y 本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这 6 { g& u. I: R: h' B些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载 项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计 & T3 E/ r t0 k. u8 ^& z$ Z& m元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走 9 T3 T8 w( v$ h# P$ G夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。 This case adds the curve that has radian in the stiff broken line, 5 x1 J; r, l1 i; Y3 f4 Ythere is soft beauty in force. These lines connect the past and the 1 {7 ?& I3 l; q5 r, ?+ |: Bfuture and will lead customers to enter each space from the mysterious entrance. The front office, which carries the project's 9 o9 ^" q3 r5 r+ Q4 z2 qfuturistic facade, was built into the shape of the capsule by the designer. Rhombic clear design element, cooperate streamline light 8 ?% W! F" a2 C# fsource line, let a person be full of endless daydream. The customer seems to wander through the night, walking in the future, walking in + t% C/ J+ R( ]# z( Sdifferent dimensions. Find the true self in the true self. 9 s/ I5 E- h* `/ W; P( O # w( @% d& J5 p( r8 n4 a9 N 穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的 超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野 开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 2 i, `9 ~: p4 }% }7 z3 o7 ~2 \) w6 GRaver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的 设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯 彻全场。 # | |. v3 b) ]; d: ?, z3 {7 S. uThrough the front hall, is the largest proportion of the entire project - the party area. 900 ㎡ large space, the space of ' H& E; Q& q7 E: b& Y- Chumanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The G% t% U; C. p: x$ g D _: M& Orounded Angle sets off the illusion of time travel. Leading Raver to % ~3 z) Y) \6 E$ L6 Ithe shores of the holy land of music. Huge futuristic science and technology party space, humanized design concept reflects barrier-free technology. No matter where you stand, you can easily see through the whole ! E1 {7 |( G; r0 y. lroom. ! D! H A0 v, H N% H! u# d% \ 硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX 7 d3 P( V, e1 |" c' s2 M级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完 美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使 消费者们在体验中永远不知道下一秒这个空间会变成什么样。 ( x5 k6 `6 g- d2 w/ q) N. eIn the hardware, a giant 9K resolution LED screen with a ratio of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and $ v/ G' ^) i2 p) ^technology space brought The scene of the extraordinary, the future of the world presents scenes within ' b7 e4 z3 d" X3 e# ~reach. % P! V2 c! y& G# j! D 4 S5 _& V; r; {, y1 L# b+ F ; i. ?* l4 R r/ N: j$ p, A' ] 抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准 % L! {1 p4 x% d0 |确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案 例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 @5 ]# C, ~; K7 _" ^% {& j—运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱 ! s8 H* c& I( f7 z! u! c K) g2 J乐产业的最新潮流。 0 q l0 @( {9 @Capturing youngest genration is tantamount to capturing the future market. Hepburn accurately grasps the young market with $ W% i( B C% ~ E- F. Fthe theme of functional wind, technology and entertainment, taking 9 q) ^ U, G& C: Tthe leading position from consumers to the industry. On the basis of / H2 d8 h. ]& [% {the previous case study of Hepburn in guangzhou, xinye explored a set of "design-operation-experience" output of the closed-loop 7 H7 U+ B. N6 M6 ]4 N/ `0 i1 U1 Osystem with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the 5 j, o7 x Y D- _% G" [5 \9 u% Dlatest trend of the entertainment industry. " _& T6 A5 E; I* Q m. B7 x U2 }3 G) m% }' [ i3 ?/ G |, a/ p) P 更多新冶组作品请关注公众号： |
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有点像是王者荣耀比赛的地方。