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本帖最后由 新冶组设计 于 2018-8-27 18:23 编辑 月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的? , J( W6 l# N' I, {' A! N+ e: {项目名称:武汉赫本酒吧 设计单位:深圳市新冶组设计顾问有限公司 , Q' X1 l* s t0 c% q主案设计:新冶组设计顾问团队 " i8 s I- u7 F4 t' i1 ]0 e项目投资:6000 万 9 ~/ y6 U# M2 K8 _8 W7 [项目面积:3000 ㎡ 竣工时间:2018 年 6 月 6 日 How is the functional theme entertainment 8 x" c3 g3 M% ~explosive designed with a monthly turnover of 20 million ? & c8 s% }$ n4 \# V9 A; UProject name: Hepburn Wuhan 3 z. `; v- c" @5 \7 f/ X, s! jDesign company: Newera Project designer: Newera ( T2 f. X" i7 d7 m- L. t L5 E1 zArea: 3000 ㎡ ' b0 h5 n" h4 q# ]Cost:¥60,000,000 Completion date: June 6th, 2018 3 Q# ~; @( ]' _2 O! D; C' a4 i! n5 V1 k8 n 4 T' J- ?, R7 |+ a, y l" n 科技的发展不仅改变人们的出行方式、时空观念,美学观念随着发生 ) ~' S; e S9 m5 A, Z5 Q巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的 空间,一方面是消费群体尝试全新消费体验,另一方面是娱乐产业投 资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成 功案例。设计师致力于用科技和人文武装现代娱乐空间,让消费者获 ) b- H9 u3 `/ Y% n/ b得与众不同的感官冲击。 4 h% m$ d: A, C/ F! A* h, jThe development of science and technology not only changes / I' k+ m0 z+ i1 ?6 f4 e% @people's way of travel, the concept of time and space, but also 3 l& g" A' l- K. Q; i9 _/ Egreatly changes the aesthetic concept. This enables the entertainment industry to achieve transformation and improvement 7 z! f- U8 {+ F9 m5 b1 o Y" d' v- nbased on the development of science and technology. On the one 6 y- _4 U6 ~: \3 Lhand, consumers try new consumption experience; on the other hand, the commercial value of investors in the entertainment industry is fast fission. Wuhan Hepburn is a successful case in this environment. Designers are committed to arming modern * E: R4 @/ ~% ~, V Aentertainment Spaces with technology and humanity, giving consumers a unique sense of impact. 武汉赫本酒吧沿用太空站机能风主题设计,在设计前期设计师背 3 b1 r$ m4 }4 ?$ a5 j后的逻辑是为投资方的使用让空间利用率达到最高限度,毫无浪费, 由此能带来高效运营。在案例设计过程中,如何将当地文化与未来元 素融合,在科技未来感冰冷坚硬外壳中找到人文温暖,是项目设计师 0 v, Y1 ^3 b. B) P6 X, }们需要突破的难点。 Wuhan Hepburn bar is designed with the theme of space # s- S g7 L2 j/ n0 ostation function. The logic behind the designer in the early stage of 0 j$ m' Q) q7 U! Lthe design is to make the use of space utilization to the maximum extent for the investors, without waste, thus bringing efficient ; q( g: L2 r1 x' toperation. In the case design process, how to integrate local culture and future elements and find humanistic warmth in the cold and % Q$ I5 K5 j! n$ d- T. x: Y) K5 ghard shell of technological future is the difficulty that project ; c0 |, Y# ~* X) C7 Y! Mdesigners need to break through. ; x8 {) @ o7 ?. l" B* B$ H3 f5 m7 Z: u" x 本案在硬朗的折线条中加入有弧度的曲线,力量中透着柔美。这 些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅,承载 项目未来感的门面,设计师将其打造成太空舱的形态。菱角分明设计 元素,配合流线型的光源线条,让人充满无尽的遐想。顾客仿佛游走 夜里,走在未来,走在异次元。在亦真亦幻中找到本真的自我。 This case adds the curve that has radian in the stiff broken line, ( i0 x6 ]- ?, A, H6 \$ h) z" rthere is soft beauty in force. These lines connect the past and the future and will lead customers to enter each space from the 2 ?* m1 E( r7 B! l$ ]5 amysterious entrance. The front office, which carries the project's ' l* D, i4 ]1 B2 ?& G* ofuturistic facade, was built into the shape of the capsule by the + @; n4 ^/ E! A" F& t3 hdesigner. Rhombic clear design element, cooperate streamline light 2 g( H: H+ u; V7 Z `: ^. K/ Qsource line, let a person be full of endless daydream. The customer 7 \- H" h9 O2 U- {seems to wander through the night, walking in the future, walking in different dimensions. Find the true self in the true d- y1 C1 g( H: R) l: M' v# zself. + b" Q: X, }0 t: k . `# s' \( X3 q" K 1 Q3 {8 i3 M% z q" W " r& u, e) X9 J R/ @' t( H9 e 穿过前厅,就是整个项目占比最大的区域——party 区。900 ㎡的 ; r+ O- [4 w3 d8 a* S5 p6 w超大空间,人性化的空间设计理念结合无障碍技术,空间通透,视野 开阔,便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着 1 Q: o% d4 X$ V/ V$ d. ARaver 到达音乐圣地的彼岸。超大的未来科技感派对空间,人性化的 设计理念体现了无障碍技术。无论你站在那个角度,视野都能轻松贯 彻全场。 " p+ ]' Z* M# N7 X& hThrough the front hall, is the largest proportion of the entire 1 T4 M7 E N$ s5 {; T) k3 _project - the party area. 900 ㎡ large space, the space of humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The rounded Angle sets off the illusion of time travel. Leading Raver to & h }: S/ s% l$ rthe shores of the holy land of music. Huge futuristic science and ( j$ N! r; d' Mtechnology party space, humanized design concept reflects 1 ^8 C$ J9 c; z/ H% w6 xbarrier-free technology. No matter where you stand, you can easily see through the whole room. 0 z# w" u7 n' j! u! E I. @" s/ b. U" ]) s' z% E1 [ 硬件方面,占比率高达 60%的巨型 9K 分辨率 LED 屏幕,IMAX " t1 ^% s" H) z9 A级视觉效果水准,搭配众多灯光矩阵,体验前所未有的声、光、电完 美结合的全感官 360°立体环绕,让整体空间犹如未来世界一般,使 消费者们在体验中永远不知道下一秒这个空间会变成什么样。 # ?, Y( c @& TIn the hardware, a giant 9K resolution LED screen with a ratio of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and . y5 l+ c1 |& U( H- Ltechnology space brought The scene of the extraordinary, the 2 ]5 }6 g( V; V& Qfuture of the world presents scenes within : e% N& e$ f$ t& q0 W, preach. ; {' L4 l1 H w7 Y1 Y$ a7 M( T9 m( w6 n! J' Y8 ^; T; h- W 8 b- m# B) _- f6 k 抓住年轻人等于抓住未来市场,赫本沿用机能风科技娱乐主题准 确把握年轻市场,从消费者到行业领域都占据最前端。新冶在前期案 例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计 —运营—体验”的闭环系统输出,配合全新的感官设计,必将引领娱 ( F( H+ _5 M* d# m, K乐产业的最新潮流。 - c" @4 P7 t: d9 S8 @Capturing youngest genration is tantamount to capturing the future market. Hepburn accurately grasps the young market with ?7 C( W3 m4 u+ d! s& f, Zthe theme of functional wind, technology and entertainment, taking the leading position from consumers to the industry. On the basis of + e- F l: [! B( V: [+ pthe previous case study of Hepburn in guangzhou, xinye explored a 2 P5 Z5 w; V" N+ }set of "design-operation-experience" output of the closed-loop system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the latest trend of the entertainment industry. / O% u3 [: y4 Y: z6 g0 g1 ] 更多新冶组作品请关注公众号: " b( r- I( O& v$ x# |' ` |
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有点像是王者荣耀比赛的地方。