月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？

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项目名称：武汉赫本酒吧

设计单位：深圳市新冶组设计顾问有限公司

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主案设计：新冶组设计顾问团队

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项目投资：6000 万

项目面积：3000 ㎡

竣工时间：2018 年 6 月 6 日

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How is the functional theme entertainment

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explosive designed with a monthly turnover

of 20 million ?

Project name: Hepburn Wuhan

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Design company: Newera

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Project designer: Newera

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Area: 3000 ㎡

Cost:￥60,000,000

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Completion date: June 6th, 2018

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科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生

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巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的

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空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投

资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成

功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获

得与众不同的感官冲击。

The development of science and technology not only changes

people's way of travel, the concept of time and space, but also

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greatly changes the aesthetic concept. This enables the

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entertainment industry to achieve transformation and improvement

based on the development of science and technology. On the one

hand, consumers try new consumption experience; on the other

hand, the commercial value of investors in the entertainment

industry is fast fission. Wuhan Hepburn is a successful case in this

environment. Designers are committed to arming modern

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entertainment Spaces with technology and humanity, giving

consumers a unique sense of

impact.

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武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背

后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费，

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由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元

素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师

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们需要突破的难点。

Wuhan Hepburn bar is designed with the theme of space

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station function. The logic behind the designer in the early stage of

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the design is to make the use of space utilization to the maximum

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extent for the investors, without waste, thus bringing efficient

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operation. In the case design process, how to integrate local culture

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and future elements and find humanistic warmth in the cold and

hard shell of technological future is the difficulty that project

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designers need to break

through.

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本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这

些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载

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项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计

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元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走

夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。

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This case adds the curve that has radian in the stiff broken line,

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there is soft beauty in force. These lines connect the past and the

future and will lead customers to enter each space from the

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mysterious entrance. The front office, which carries the project's

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futuristic facade, was built into the shape of the capsule by the

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designer. Rhombic clear design element, cooperate streamline light

source line, let a person be full of endless daydream. The customer

seems to wander through the night, walking in the future, walking in

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different dimensions. Find the true self in the true

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self.

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穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的

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超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野

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开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着

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Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的

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设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯

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彻全场。

Through the front hall, is the largest proportion of the entire

project - the party area. 900 ㎡ large space, the space of

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humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The

rounded Angle sets off the illusion of time travel. Leading Raver to

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the shores of the holy land of music. Huge futuristic science and

technology party space, humanized design concept reflects

barrier-free technology. No matter where you stand, you can easily

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see through the whole

room.

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硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX

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级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完

美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使

消费者们在体验中永远不知道下一秒这个空间会变成什么样。

In the hardware, a giant 9K resolution LED screen with a ratio

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of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and

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technology space brought The scene of the extraordinary, the

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future of the world presents scenes within

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reach.

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抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准

确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案

例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计

—运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱

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乐产业的最新潮流。

Capturing youngest genration is tantamount to capturing the

future market. Hepburn accurately grasps the young market with

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the theme of functional wind, technology and entertainment, taking

the leading position from consumers to the industry. On the basis of

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the previous case study of Hepburn in guangzhou, xinye explored a

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set of "design-operation-experience" output of the closed-loop

system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the

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latest trend of the entertainment industry.

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