G- G1 ?, j1 ]

月入 2000 万营业额的机能风主题娱乐爆品是如何设计出来的？

; e% L+ K: u0 n, x

项目名称：武汉赫本酒吧

设计单位：深圳市新冶组设计顾问有限公司

主案设计：新冶组设计顾问团队

项目投资：6000 万

项目面积：3000 ㎡

竣工时间：2018 年 6 月 6 日

; a3 [2 a9 \1 E. G

How is the functional theme entertainment

explosive designed with a monthly turnover

of 20 million ?

$ D% e9 u, b" P5 g: P; d  }' r

Project name: Hepburn Wuhan

6 A: J$ U2 b  [, f& s8 `4 p

Design company: Newera

Project designer: Newera

( f- U, {$ x. A  }& o) `9 |' Y

Area: 3000 ㎡

Cost:￥60,000,000

* B% W- @1 B3 o5 @2 ~

Completion date: June 6th, 2018

科技的发展不仅改变人们的出行方式、时空观念，美学观念随着发生

巨大改变。这就使得娱乐产业在科技发展的基础上得到转型和提升的

空间，一方面是消费群体尝试全新消费体验，另一方面是娱乐产业投

! Q' L  |  l& Z. G! j+ p: T1 {

资方的商业价值正在迅速裂变。武汉赫本就是在此大环境下的一个成

& e* D) D, j. ~# v, C6 k

功案例。设计师致力于用科技和人文武装现代娱乐空间，让消费者获

得与众不同的感官冲击。

' j  z+ _- S3 o9 [; g- e$ r

The development of science and technology not only changes

people's way of travel, the concept of time and space, but also

' [( |3 w* v7 \

greatly changes the aesthetic concept. This enables the

9 Q$ j( ~0 r2 }* M" c

entertainment industry to achieve transformation and improvement

2 \( y0 X/ y* p$ S8 A

based on the development of science and technology. On the one

hand, consumers try new consumption experience; on the other

hand, the commercial value of investors in the entertainment

industry is fast fission. Wuhan Hepburn is a successful case in this

environment. Designers are committed to arming modern

6 J* ?% M1 t+ C1 @/ I6 T! Y5 N

entertainment Spaces with technology and humanity, giving

consumers a unique sense of

impact.

+ W3 b# j' \+ J' p% `5 O( _* b/ C

8 n0 X4 Z2 b) e8 g( G

$ I" I2 _: {/ X* ?/ G: ~

武汉赫本酒吧沿用太空站机能风主题设计，在设计前期设计师背

后的逻辑是为投资方的使用让空间利用率达到最高限度，毫无浪费，

由此能带来高效运营。在案例设计过程中，如何将当地文化与未来元

. ~0 G; `0 F1 _, H; \

素融合，在科技未来感冰冷坚硬外壳中找到人文温暖，是项目设计师

" k+ N* S: M9 S$ R. _4 T1 G4 N

们需要突破的难点。

Wuhan Hepburn bar is designed with the theme of space

) R  c/ D* j% B8 a0 E* X* ~; ]% ^) g# b8 F

station function. The logic behind the designer in the early stage of

# B5 A0 E& t5 R. Q0 z) F

the design is to make the use of space utilization to the maximum

+ w1 B& f3 P7 X

extent for the investors, without waste, thus bringing efficient

# c/ f( e; B1 {9 ]% Z, e$ B8 }

operation. In the case design process, how to integrate local culture

. k2 L* |, i0 Z: {

and future elements and find humanistic warmth in the cold and

hard shell of technological future is the difficulty that project

designers need to break

through.

$ M7 x6 P5 ]" m! |

本案在硬朗的折线条中加入有弧度的曲线，力量中透着柔美。这

些线条承前启后将引领顾客从神秘的入口走进各个空间。前厅，承载

项目未来感的门面，设计师将其打造成太空舱的形态。菱角分明设计

元素，配合流线型的光源线条，让人充满无尽的遐想。顾客仿佛游走

- S3 t$ J$ k' b( V' i

夜里，走在未来，走在异次元。在亦真亦幻中找到本真的自我。

: `8 H* i+ I" M, }) c

This case adds the curve that has radian in the stiff broken line,

there is soft beauty in force. These lines connect the past and the

: U: b# K7 b/ T3 E

future and will lead customers to enter each space from the

- G% {$ L$ W; _6 [9 V! a

mysterious entrance. The front office, which carries the project's

futuristic facade, was built into the shape of the capsule by the

designer. Rhombic clear design element, cooperate streamline light

. h: ], U7 b9 R9 w, n/ B( b4 c! k3 s

source line, let a person be full of endless daydream. The customer

seems to wander through the night, walking in the future, walking in

% q8 n# b( G6 ]# f& O

different dimensions. Find the true self in the true

6 d" Z- F  ~+ K1 f# l$ L; b+ u- V

self.

4 j: `2 I7 f1 m4 Z# u, g

穿过前厅，就是整个项目占比最大的区域——party 区。900 ㎡的

超大空间，人性化的空间设计理念结合无障碍技术，空间通透，视野

开阔，便于交流互动。圆润的角度衬托出穿越时空的错觉。指引着

Raver 到达音乐圣地的彼岸。超大的未来科技感派对空间，人性化的

设计理念体现了无障碍技术。无论你站在那个角度，视野都能轻松贯

彻全场。

Through the front hall, is the largest proportion of the entire

, Y4 `+ z1 P& V1 i/ z8 T

project - the party area. 900 ㎡ large space, the space of

8 u( A" e  W  s% O+ I

humanized design concept combines the technique of barrier-free, space is connected fully, eye shot is open, facilitate interaction. The

rounded Angle sets off the illusion of time travel. Leading Raver to

6 C9 O* Z6 H2 S& ]( G) q

the shores of the holy land of music. Huge futuristic science and

5 _+ w6 A1 z8 J9 t

technology party space, humanized design concept reflects

# ~# i, m+ g4 Y" h6 ?

barrier-free technology. No matter where you stand, you can easily

see through the whole

room.

+ c8 F+ ]8 \7 ~, p. }0 E+ A) y0 q3 Z

硬件方面，占比率高达 60%的巨型 9K 分辨率 LED 屏幕，IMAX

9 B8 K) k, F  R$ ?% b

级视觉效果水准，搭配众多灯光矩阵，体验前所未有的声、光、电完

美结合的全感官 360°立体环绕，让整体空间犹如未来世界一般，使

消费者们在体验中永远不知道下一秒这个空间会变成什么样。

: x9 S- o, E- E

In the hardware, a giant 9K resolution LED screen with a ratio

of up to 60%, IMAX level visual effects, with numerous light matrix, perfect combination of sound, light, and power, full-featured 360° stereo surround experience, this is the future science and

  j, M# A! S% Q: x; B$ o% E

technology space brought The scene of the extraordinary, the

future of the world presents scenes within

5 o# ?% v3 Y0 P0 F* f( p: D, ]

reach.

  y/ {$ Q' [- ]3 x" n/ @

抓住年轻人等于抓住未来市场，赫本沿用机能风科技娱乐主题准

: ], L' V6 k0 J0 k7 y

确把握年轻市场，从消费者到行业领域都占据最前端。新冶在前期案

0 x- q+ B4 [& x0 X2 {+ i% N

例广州赫本的基础上摸索出了一套以投资与运营为重要指标的“设计

—运营—体验”的闭环系统输出，配合全新的感官设计，必将引领娱

( j: k: H( u- _3 C( L" {# z; k: }$ x

乐产业的最新潮流。

3 X" p+ \3 E" `+ f2 E( f$ j& ^

Capturing youngest genration is tantamount to capturing the

, c) ]  p3 W' U; w, `9 |5 s

future market. Hepburn accurately grasps the young market with

the theme of functional wind, technology and entertainment, taking

0 ~0 s& Z9 U5 c( }+ `' g

the leading position from consumers to the industry. On the basis of

. G, r5 G' z( x

the previous case study of Hepburn in guangzhou, xinye explored a

0 w  [( t" N/ [7 {) A' T" V

set of "design-operation-experience" output of the closed-loop

$ Q# t! X$ x; x& ]2 y

system with investment and operation as an important indicator, and combined with the new sensory design, it will surely lead the

latest trend of the entertainment industry.

0 w' p% X& d' k

更多新冶组作品请关注公众号：

) V) i# R+ L6 p- Z# U- X4 x

有点像是王者荣耀比赛的地方。

有点像是王者荣耀比赛的地方。

没有模型吗？

心思半天不知道是酒吧还是网吧