PHILIPP PLEIN FLAGSHIP BY AQUILIALBERG
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2 ~" |! D* w) O# O$ `. ^4 JGerman fashion designer Philipp Plein has just opened a new flagship store in Italy, designed by Milanese architectural and design studio, AquiliAlberg.
- |# s# h& D2 O. G  SThe fifty square metre retail space is located in Forte dei Marmi, Versilia, and faces the central Via 4 Novembre.
, u9 o0 ?! Q4 |( L) v& OThe facade is as impressively luxe as the interior, featuring a multi-faceted portal in Corian that covers the entrance; a detail which the architects envisaged as a modern interpretation of the typical 'bugnato' of Renaissance palaces.
Inside, lava rock was used for the flooring and mixed with herringbone parquet, whilst the display elements alternate in a refined dynamic; making use of lacquer, chrome and ostrich skin. Panels covered in the same materials are used behind the chrome racks; reinterpreting 17th century boiseries.
, c7 ]+ @$ G' A  H& E" {The space is divided by a walkway that connects two full length mirrors placed laterally, a spectacular interpretation of the fashion runway.
2 y" w/ R( i, Y) [5 Q5 Q, bAnd at the back, Plein's motif; a skull covered in Swarovski crystals oversees the whole scene, enclosed in a crystal case.
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